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"How are we doing?" Exploring aboriginal representation in texts and aboriginal programs in Surrey secondary.. Shiu, Daniel Pui-Yin 2008

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"W A WE I?"E AGIESEAOIS AAGIOGMS ISUEY SECOA SCOEIISUM.A., e Ui oisComa, E, e Ui oisComa, A., e Ui oisComa, A ESIS SUIEIIAIME OE QUIMES E GE OCOISOYie cuy oGa Ses(EcaoSesE UI OISCOMAa 2008eiiSu, 2008AACIi aua, "w A We i?", isComa Misy oEcaoassesses Agissicioa gaos,  owc ecois w ose oAgiss. Iassi e queso"w a we i?", is esis emis e suaimages a eseao oAgioes iisComa secoa SociaSes oks as we as eAgiogms oeie Suey Scosic e imicao aecAgia Agiss as e s s  eouge a imo csscuusiss eea amo em a  omo ic scoue ieecaoa oAgioes.ga ya a eseao oAgioes we commoioks oe sas cumee ous ses. Iewi e Suey Scosics cue commeeSociaSes oks, umaicoes coie esa is Agioes coie   mai esseia seeas aoem, a coeua we o oe misy acoues,  o Ses , aems  ass ese iquies. I commeeok is seoAgikwe a esmogy, emwe a gi ice  Agioes.uge ieiews oeig eca w assisAgiss ieSuey Scosic is s oe some oeiiigs  imo s "success".Agiss e acce a emace eiii, oy  i eiseesem ao  ueiowcuus. Eca e  "success" yoacamic aceme  i Agikwe a esmogy wiieiac a ea acces a come mo cog oa sei  ecees a iums oeiss,  Agia Agi Uiese ss e ai o eca  i Agiissues ioeem  gaigascauei a, i, emy a comssio eseaccaias ece ogss a mome iassi e cees a soAgioes ieiuey wa aseeioa cooiiE OCOESAbrt ^ bl Ctt ^   r ^ vAnlnt ^ CEICO ^ uey  e  ^ 2o a Sme oe c ^ ose oe S a seaQueso ^ goas a Iies ^ 6 a Ii as aEca ^ 6 a Ii as a Agisea ^ 8CE2 MEOGY ^ Asis oImages WiiisComa SociaSes oks ^  Ieiews oAgiEcaoossio iSuey ^ mio  e S ^ Co mas ^ 20CEEW OE  ^ 2AgiEcaoiCa ^ 2Coo siiaScoec a a ^ 2Coo e gacy osiiaSco ^ 26uage a Cuu ^ 26Ii ^ 2See oace ^ 2Iigeus Kwe a Ways oai ^ 2coo A uey wa Seeio ^ AgiImages a eseao is ^ oks as Coec s a Memo ^ AOiew ook Eao ^ 40Ses ie 60s ^ 42Ses ie s ^ 44Ses ie 80s ^ 46Ses ie   e ese ^ 4iii Ses ^ 4Co mas ^ CE4 AGIESEAOISUEY SICSSECOA SOCIASES S ^  Secoa SociaSes oiaCuicu ^ ok Images oAgioes ^ Agioes as Mai ^ Agioes as Esseia ^ Agioes as a oem ^ 64Agioes as coeua ^ Cei aoImages oAgioes ^ si Images oAgioes ^ Isioa IegooAgioes ^ Co mas ^ CE O SES  COUE A OK ^ 8Oiew o o Ses  e Coue ^ 8ok Images oAgioes i o Ses   ^ 8 o Ses e ok ^ 8Co mas ^ CE6 AGIECAO MISY OECAOASUEY SCOSIC ^ Misy oEcaoOiew ^ Assessi e Cma ^ Sagies a Ias ^ Accoua Coc ^ sicews ^ Eaeme Agemes ^  a EcaoEageme oc ^ AgiSuo Woes ok ^ 2ce cies ^  2Suey ScosicOiew ^  sics ^  4Accoua Coc ^  4sicew  ^  6Auasic ^  AgiEcaome ^  8sicIas a ogms ^  8Co mas  ^  0iCE ^ IEIEWS ^ 2siciioAgiEcaoGay ^  ckgu a  ^  Issues a Cees ^  4Imca commeao ^  eco a Co mas ^  8Agii acAus ^ ckgu a  ^  Issues a Cees ^  Imca commeao ^  2eco a Co mas ^ 4AgiC a You Ca Woe ^  ckgu a  ^  Issues a Cees ^  Imca commeao ^  8eco a Co mas ^ AgiCuucia ^  ckgu a  ^ Issues a Cees ^  0Imca commeao ^  eco a Co mas ^ 2AgiSuo acAua ^  ckgu a  ^  Issues a Cees ^  4Imca commeao ^  6eco a Co mas ^ AgiSuo ac ^ 8ckgu a  ^  8Issues a Cees ^  Imca commeao ^  eco a Co mas ^ 2 o Ses  acaAssis ea ^ ckgu a  ^  Goa a Aacs ^  4Issues a Cees ^  6Imca commeao ^  8eco a Co mas ^   o Ses  acScey ^   0ckgu a  ^  0Goa a Aacs ^  2Issues a Cees ^  2Imca commeao ^  4eco a Co mas ^  Co mas oe Ieiews ^  6vCE8 EMAC ASIS OE IEIEWS ^ 8A See oscoecess ^  8Ii a Cuu ^  Success^  0Uies  ^  s ^  2ac ^  A See o ^ 4Ii a Cuu ^  4Success^  6oiaMisy a Scosic ^  6s ^  ac ^  Co mas ^ CECOSIO ^ 0Summa ois ^  0gogicaImicao ^  acEcaoogms a acISeice ^  oks ie Cssom ^ 4Eaoa Assessme ^ Cssom  a mics ^ 6Co eco ^  8CE EGUE ^ IOGY ^ AEI ^ SOGUSgu 4.gu 4.2gu 4.gu 4.4gu 4.gu 4.6gu 4.gu 4.8gu 4.gu 4.gu 4.gu 4.gu 4.gu 4.gu 4.gu 4.gu 4.gu 4.gu 4.gu 4.20gu 4.2gu 4.22gu 4.2gu 4.24gu 4.2gu 4.26gu gu 2gu "sco oCa" ^  y Keey wi Assii oe ^  Eee i ^  e a oWoe ^  .ackomi wi a ais ^  60Sue ^  60" oSeOaks" ^  62Gicsamemcea ^  6aee uq oi a um e  ^  6Cemoai Sck ^  6Eag e ^  6Womaoi aoe os ^  .6Mimaq y a w uwick s gs ^  6Mowk waioa Caasoie ^  66Mowk womawi c ^  66Ieasii ^  6Sy  cei moy ^  6sis is Ie ^  68Cia  Ma see ^  .6Mes oeck ^  maici ki s  ^  "Ecuooomas Sco" ^  ewi s Wesic ^  aaooomas Moo ^  Sce om "a oa C y" ^  Coem Agi  ^  Womawea  si  ^  88eoa aiA y ^  88Ewei oS: ocoec  ^  8igu 4 Gwei a e oS: owoi wi ce ^ 8gu ewi s "Keeoe Ama" mask  ^ ..gu 6 80 mass osagaioseces  e Coo ^ gu Same mass os ^ gu 8 GisaEeocki a ^ gu icis i You Mome ^ .iiACKWEMESI wou ke  ee my siesg  my commiee mem w  guia suoeme ugue ei cogm. I oeas  . ey Ciaae iigs a kwe o SociaSes cuicu, wiouwc ois esis cou  ewe I oeas  . aaougess a ougess  e siosges a coiaeougeme a aice. guie a suo ke me guea cuse I oweicuas  . MiceMaew iay ime  ue seaiAgiecao  s esiascay suoeis s a, ie ocess, sceeme   a eeca a e ss I acI wou ao ke  ackwe a a . is, my eeaemi.  A a . Wa Wee my ui emi, a eiougcommes a suggeso wceseee esis. a e coeagues w iciie s, I wou ke  ackwe  eigesi iki me e ieiews a eiossiocaoa comssiowa e ss ey acSciaas a owe my s w  suoeme ugua my yea oecaoa w  ug me e e oaecao y, I wou ke  oemy esa siesg, aciao a as  my wi, Coeeo, ws ea co eougea suoeugumy cuey  emooy,meay, a say.iCEICOGwi uas a Cse immig wse s we ac, I was ug e ecao a ie ocess I a ssiooy ai ac as we. I s cay memmy G acw caoy sssacamic success ao ei success i.  saw us as iiaw iiases a cees, ye wou ok e iaia ousamiouis, eougi us  ace ouoweeee. om ame o Ieaac wou oy  my ossiomy caoMy   comi a accame mo oa a aei acceeioU cuy oEcaoi. I sy meme mo ma as Iwaeouoe oeaocss as a s acaSeem "we camake aee". I I wae "make a ee" sas my G acma aee me. e seeyea oic scoac ie Suey Scosicwe a mocei ciumses  smy  a asoomaki a ee ie s oss: ac coues oui my e oeeisei "ue om sco scowioua a coc ai amoi coue coe a gwi mosciae ss ie cssomai e ci eeco, quimes, a equisis om e oiaMisy oEcao coues a gao a a wi e occasiococ cs eea amo scoas, scoaisao, a uo.Ye s ese issues, my cus as a acs maie same  w  I make aee ie s oose I ac Wi a  mo wism w, I  come  eaoa acceae aI may ie e make mucoea ee ies oss  mo ima, ass wi coiay make a ee imi.n tthAecome my Mass ge iCuicum Ses aU wi a cus omuicuuecao I oug my uey io e wooioacamiawou e a  as a ic scoacwou coie ueue we wieougeme om a coeague w comes c iEcaoSes, myssioai a acamic seawas agaique a I ae e mewi e iaieioo my wo ie e omuicuuecaoieSuey Scosic emi i scaeoa es. I  makesacces a ke sks iui a c ge: ossioy, I  my acsioae secoa scoI ug e sseyeaiay, I sayeas iome w ii e csiy quimemosoa,acamicay, I  ce my a osemi w "gecao a ieecascoue wou   cque a ceeI gamy coue wo ie summeie miae omuicuusm aaiacism. Gie e a iei oe coue, we I u sec aseac icu a ie miocki, I cse  w a a eimages a ya oAgioes iSociaSes  oks.  ieioiui seaiAgiecaooissues aame, iwoucome e s oa w uey ie ogm.ec a e, I ga quesow I was so c iseaAgiissues aemy coue was come e was a see oscom as aeca a as I eeI  ce my ao aissio a coessioas aic scoeca aI, s  a ga ge wi a esis aumuicuusm, s  useous ssoa a aacs ie cssom,a s  mo aa ca oac eeee,  icoii ssome ss oeiga sos a images oAgioes. 2 Ioks as a e Suey Scosicai soue Seices. I u, e, e c  mageae a "e" gie me coais.2 e  "Agioes" wi  useuguis sseaoas a coec me e ogioes oAmeca a eisceas  Euacoac(see Iiaa  AaiCa, Commucao a 2002 Accoi  e gome, Agioes i"o" (somemes e as "Iia "Ii, a "Mes". e  "o", wcis2u ass ige  see Agioes as iegaa occasioys os, aoase a ug aic, wea cies wi geus , mess oe (owss wou cooquiay a ga ca"s" a oss. e mo I aa sea e mo I aasucgss miscoeio oAgioes we eaoy om coemmea seaooom some oe images yeioks useiecssom a aI was ao  oe oem a I  come ass e issue ia seas.e s icus came cawo e e caws eaoy40% oAgiss gaom secoa sco iisComa.Queso ooio my mi. W is eigao so w? W a ey"i" ooi ouso muc Waue Agiss imy cssom?w a ey i acamicay a sociay? w caI acou  gui eisecoa scoyea? Am I i em? Owoe ye w am I i em? As Igwi ese queso a issues, coiay wai  make a ee isss, I ci ce my sseaoc om muicuuecaoAgiecaoa ogms scicay ie Suey Scosic as iwou gamea a e  my owossioe a a makea ee  oe ie sicas we.tnd Stt  thpscay, e gome s mucoe eie ceu imseue Agioes i assimi ecaocies a io. Isascay iga eec siee ices oCa Agioes.Oy ce s e s a gacy ois cooecumeeaao useie sseao came io usage ie s  ace e wo "Iia, augis  gao "o" caies a sigca cacooow "Agioes" s come aacceeseii  use sig ose oo aesy. e  "Iia   aIigeus oe iCa w a IioMes (simi oa is occasioy use cois wi scasoues, auge  ie is comi oua isComa MisyoEcaouses  s ieicumes a ai soues.gimiiic scoue, wcs gu emace Agikwe aesmogy.Iassi e ecaocoes oAgiss iisComa( o oe oias (ss aoy .8% oe seieAgiss gaom gsco Oe yea, mosimomes is o"oae" a "success"  occueas ei  Ab pt ArW 2004( bl SlOnl.  we coes o"aceme" amo Agiss a oiaa sic s esas gaos  maicois w: 42% i2002, 46% i200a 2004,48% i200a 4 i2006 ( Misy oEcao 2006e,  . As a ic scoecaie Suey Scosic I  a siesiese sus, oy  imo ue wo oe scosica i ossioeca ao, mo ima a scicay,  iase e "success" oAgiss ie cssom. AugSuey oy s 2,(o4.2%oe oe "seiie Agiss, iis e esscosicoiay. Sscay, egao Agiss iSuey s uca e s yea,somewma e oiaages: % i2002, 4 i200 % i2004, %i200 a % i2006 ( Misy oEcao 2006  .Iassi Agiecaoi,  e Misy oEcaoa SueyScosic iaa imemeeous cies a ogms oy Agiss ao Agiss. e Misy oEcaososea maagaisiooAgioess ie SociaSescuicu, i e imemeaooa w se o Ses coue (comea i200a  imemeaoie 20008 scoyea ioe ise e o, e, a coecess Agiss. e me,a se coue a"cuses oe i,  a ieg oe cuus oisComa Agioes" is ay coga emioiay ( e gwoooma is  ceicaoogaoom secoa scoaecome ecessa comooc a misy acoues.4Misy oEcao 2006c,  . 4 e coue is uque ie aa oSociaSes iaiis sig "ice aueic Agicoe io e seosecoacuicum wi e suo oAgioes" a emasis e ao, s,a ese aes o o oes ( . e Suey Scosicsesisi owAgiEcaome wi a siciiw oeesi e me s coiay eea wi a cus oca aai ai soues a ogms  Agia Agiss ioe ace ga"success".rp thStd  QnIe e oaissues ocoocooa oisioesio e maiose oe s is o.  e s emissuaimages a eseao oAgioes isecoa SociaSesoks cause ss wou  moseose em iaicuscii aia oe Emi ese images i may  ac ie cssom ass aei ss ssie miseseao a ga sos oAgioes. A cseok ao icuok  o Ses  wigig some ima isio Agiecao Seco, e s emisSuey AgiEcaoogms ae secoa scougousieiews wi ac coeagues ie sicw a cy imemei sucogms. Some ckgu ioaois ao eseewi ga  cue oiaa siccies a icao ioe o a sas  "w we a i"iAgiecao we e maicus mai oe ieiews oossioeca iSuey, wco iigs io e e a coes oAgiss a io e es ogms iSuey secoa sco.e  ois s is   imo cssuusiss eeaamo Agia Agiss ie Suey Scosic Imay aoeouge seaoy iSuey ao ioescosic ioe4 Aug o Ses  was icei2000, iwas a oiay emiecoue. Wi e w secuicum i2002006, e coue came oy a oiay emiecoue o acou ace SociaSes  as a equisi coue gaoomo scoue ie ei a ai ecaooy ao oAgioes. As Mae(2000esses, " a ac a auecacuu a immei em ia meacssuueeee oa eiac eoue i em come aecaoasse e commu".e s e i, es o maiseaqueso:  w a Agioes eseea ecisecoa scos? 2w  key iiawoi wiie Suey Scosicei Agiecaoas iis imemeeie sictt l d IdtIsio myse iis s, I  o mais a iies, eaccmous i a iay oemac. e owi seco sc mycoc s as a ic ecaa as a Agisea sie  eseaiosysm ascay s ossee Agioes oCa.Ye a e es wi ese iies aoe a uque c io e s, oacois oi  a"Ii a a"Oui. a Ii as aEcaAs aecaie ic scosysm, I am  aiia ouiiiss. ac secoa ss iSuey s ome wi "ii" kwe aeeee iassi ssacamic e a coes as we as i miawi e ous ai soues, ogms, a cies ae sco sic aoia. we I am ao aoui as o w syms a eses eioooecao esciay om e  oAgioes. aecaos ea coies   a "eacaocess akes ace iecssom, a coessi asays com scoues, uque eeees, sies,sise, a comiae" (uoe a Sci, 2002,  0 Agioes, aecaos escay symous wi cooaassimiougsiiasco s e eos oce gomes iagi a oe coia ess a comao "Imasm s s,s soys a is i ie co. . . . [Iis] a suage . . . as aec6s i oge so iusugg a is sui (Smi, ,  I, as aeca s ese  oagacy a musmaigi ois ie cssom.  us, as aouia Agio I caoy kw aues a eeees oAgioes oem.isoicay, my ew oecaoa i oses coies  ee, as Iecumy sa ese eeees ia ouoe cssom as  a gas a a ic scoac Iay,   my iecues as a "okie" ac Igamy caewi e e yea oy i oaI wou a couacamicay make a ee isss, aI wou i ss wi a gaweaoscakwe, uei, a emy. owi mosy aEucecay esccuicum a usi e commeeoks, I cuseoy occaii skis ao oe scacoe oe coues I ug.we s ioo simuogames, yi, s, a scussio ioe ssoa, sus os maigey sc. I ewescaoe, es,a eiimcmo aiaui As ck Gi( a Caasawou w a"s mae, a we eis u aou ( iii Iama eas ee a oa o i e s ese, ae, a aeme coey is ia my ss. we wI oeie mio"ac s" was my auee. Some ss oai s w oe (a a mos as ey aeaaec awoiie as we I wa em  memo e sake omemoia some mea a ose  es Memooa coecoo"s"we skis, as I gaimo ac eeee (a y mo wism I ga a aey we e maiskis I wae i imy csses. Sco goemio was e i coiicaooai as I oe ess, ai was i ie mome, eageie ocesses a eeeees ia ouoe cssom  acamicay, sociay, a aec. AugIwou ke ss  kw a6was e yeaoCa Coeo ae"sis e gome i8 a aCaa ug a amy Emi a a cssom soues Eucec as s come a io me ioeass a co iay ga so a eceimages a ias amo ss.e i, I  eeecem  memo sucscac. owi eiies oe us  Kiss a ( my isoy oecass is w seosc(sc ss, i eicuus, ckgus,ses, a weaksses e (maki ai   ss  makicoeco  ei"wo cioci (ai om ss comes  oacem a si (emwe ss wi a see oaccomise asuccess  ss ac eagi ia eoyi e ocess oai ss w come my maicoe a goaas aecaw ss come oae.ld Idt nb As a Cseaa I  coimyse as aouiiis swemy s sioas a Agiseaos a uque c.s e cacogoouau cy o"muicuusm wiia uaamewo" ie s, iies oec ece a cism we uommoaI esca e meai a yi w gwi uiou ame. us, aa you age, I came gy awa oa sei  my cuu"miss" a sie ees awe ma a o iuy caia maieam socie. Ise, I aeme smy "ec ggage"  quickaccuu a assimi. Acamicay a sociay, I coeemyse io aiEs  my see oieo a  o my see oequa isocie, so mucagay I w  "s uey imy  ue. Aec, a amo agicay, I simy  asmeomy cuuckgu, ames  e i oic emassme.AugI caoegi com my eeees ociaioe wiose sue Agioes, I ca a  sma ge emi wi em oe essus oassimio we my "assimi" ocess was semseas aacoa se  socieioe a "ucceae" w ose oeAgioes was oiciay esca eeay imse e gome.8I musao  gi oe muicuua aiacis aI  esusea cmoas  a aca immig. W muicuuecaogeycuses ocuusimies a ees, aiacisecaogey cuses oissues oequa a equi. oug  eiowme ie cssom, ey a e imcocoasm  ey aqua cee e Euceccuicum (e 2000 Moo muicuusm "es aqua i euque eeee oiigeus oe, es isc esmic coisiowi emi socie" (Mae 2006,  . Maeaues:Was oemigu ma siosses a iaseaccess  wewiiecaoio, iigeus oe ese amo ccee  e co assumio au goa a oses.. . . [Iigeus] cuus sia sociase oui oasseio ousm, e cims  moa esmic emie seoaie a susio  . ( A cuicum a cssom cuu aemasi  aacosucas "ii gy" oy omo a maeiooecesm a cusm ii siesie ca a s.( Maes ceeme as aecaa as aiia cque maieamecaos cuuassumio ocaecogy a s, w I su eougess " see eiowsuouis as coucouoiogicaa ecogicases" as a way  oce mo "cssuucociousss a awass oiigeus cs" ( y, ie eyes omaieam socie, I  "succee s a is oec ciaie  comi a acwi acamic a ossiociayemy "success" iay s oi a cia ocoasm w acamicaceme iEucecay iosco is me a cI muscocious coie  ackwe.ougcommeaiscio, my s a iies as a icscoaca as a Agiseaa icay iegasysi i a  ugwcmy owii is sacaocoucocoeua 6 is s, my siocos a uquec amay o gaoec a .  I am ee e eissues oAgiecaoa ogms ie Suey Scosicwiouecaa sociaessus oi "o cse"  e s. Seco, I am eias a"cooe wioue scay caa sociasgma oi a "cooe. y, ugis s, I  aemo aucssuuoeea amo Agia Agiss a ac, gai wisma eeee I wis ss o  ss a coeagues, a  wi wcI eswea wcI am g6 As Ao aues aii cs is "o acogs e mic, ae, a goaccoii" (2000,  , e s ao ays a ieee a cao easi commeaIi is ao e uge ocess oeiwciis si isowicois o ga is owiis ( Mei, a ige 200.CE2MEOGYis s es  Agiimages a eseaoiSociaSesoks ae secoa scoas we as e ous ecaoogms Agisecoa ss iSuey. e meogy is o: ok asis is oimages e ea egic ieiews e e Emi eimages wiioks useae secoa scoos a gme io wss ( Agia Agi a eoseie cssom, wieiewi coeagues a ossio imemei Agiogms os agme io w Agiss a i ie sic  oeaacs ac gacss cuusiss eea amo oy AgiaAgiss ao  eca.An  IWh h Cb Sl StxtbAccoi  e Misy oEcaos secoa scocuicu guis SociaSes, Agioes a issues a u iGs : SociaSes  ,a  a  o Ses . Eacoese coues is eiii owIegsoue ckage (I wcescs a scs (ia o ecoue, (iiemes ie coue, (iiicoio ogm  (i.e., w imeme e coue ie cssom (i coe a skis   acquiugecoue, (kwas escai Ouomes oO ( cssom assessme ameasu s aceme, a (commeeai soues. Iessee, Isa e cuicum guis e oiacoues esc wss su a ie coue a e o ac  i I, is s emis ecoesi cue oks a ea e Suey Scosicsai soues Seices, wccoms a uas a so"commeeaisoues".    a e sic e ok muscse ow e oiamisy escai ouomes. ese ouomes see ai sas eac Ae me ois s, e moscue sosoues e Suey Scosicis May 2,200 ac ie sicmay access is som eiscos aisaooom e emoyeeewei.coue a s weacs is eec kw a   e e oe coue: ey e quikwe, skis, a ais eacsuec cause e aooks a seow we ey maese ai ouomes, e cuicuemsees (i.e., e escai ouomesa iey emiwi ga  eiisiooa cuusiss  Agioes a issues.I I emiieeoks ae Suey Scosics aisoues Seices commee(May 200. e oks we sG SociaSes:Cv  (C McKay,  8CnC (CoWae Crd A Mt tn (Cy is, o oks we sG  SociaSes:r CM Wt  (Cy, is, Mos, Sey, Chl  thWt: A Cn trpt  t  (CoWio Seoks we sG  SociaSes:Cd  (Scuy, Smi, Mc, C   tn  (a, Gea, S 2000C O Ct O St (ei E, 200Cn I A Ctprt (ais ea, Cntpnt ExplCn I (Cy Mos, 200Splht C (CoWio 2000rdrr:  (Moo 88O ok was s o Ses : r tnSt (Came, Meies, acock, 200.Iea e images oAgioes a issues, I usee ca ome auga  McAi sea(a e  Misy o8 Ca si(C a McKay,  e Suey Scosics ace  6 coes wi e Caacom oSociaSes a ce   SociaSes .Ecaos eaoguis (2002 s some commoes, e cacomeme eacoei a sc aaciea oks. Images iSociaSes oks e eca ime cuuy sisas ioe ese a ese Agioes a issues. Mo scicay,accoi  auga McAi ( oks e ai co a os ocism wesei Agioes: "o oe su yeas a i oe s ey su  oug io e , i.e., e coemeseaooo oe eiiceis as ima as scaeseao oo oe" ( . oks su ai(iea o oes as a muicuugu (iiomasi Euaeoas, (iiige om o o gu ae a (i yi o oes as o a aggssi.oks su ao cog Agioesiies  cuuy,say, a scay. Cuuy, Agiways o, ways okwi, ways oac, a ways ocommucao(oaoa uagea e  cogiwceiii "su  esseoio ooe" ( . auga McAi a e eoks i ceaies ie iAgicuus (e.g., cooo coaocommu o, o a e, sc a e imae omiagesa a sciooe suioAgioes a eicuus: "eimae a ecea, uga a aces, e se acess io cuu" ( . Say, a sciooe  e caays ie s oAgioes a w e caa oes ay ieca em aue ue a  e  cog oks su ecass aue  gomes  scay ayeie ei ocesses oseome,  cims, gags. oks i su sc wgomes  "[e oe oeicuua saii uge eessioouage iic a siiasco" a aue "scaasoueyi e cue sce o oe" ( . Mo ima, auga McAi use e  "o" isc eieaoca wcI wi usewi  eiwo.oks su eie  e eie ays ie  oAgioes ais a scioow e eie is ccia eisui "Wiouecssuuo  ecoeiocao, i e ea e casee,eca ca mo as aea ieca ey ca a o"(Mae 2000om e Misy oEcao a mosociacoio a sasca oks  oiacommeao soues su ke io accoue owi guis: cog e coo Agioe  ma a coie make isocie.2. cog e i oAgisociees a aiaosos. o accu ioaooscaa coem Agicuus.4. omo kwe a uei ocaAgicuus. o aAgic oscaa cuuissues.6. Aiuue emasis oicuoems ococ ioiAgigu  i coe wi issues. Aii emasis oaoasc oAgioe  eesiooeicoem aes.( Misy oEcao 2002a, . , 4ese ca om ese o soues, augoccasioy oai iguis,o a gaeomssi c a aacemi SociaSescuicu a oks ae secoa scoas ey a ss Eucec a amo cuuy sei wa Agikwe a esmogy.IntvnAb Edn  SrIemi e ous Agiecaoogms iSuey, I coucieiews wi eig ossio ie sicw wo wi Agiss ie ways a cacies. e ieiews io  o Ses ac, o Agicuuci o Agiyou ca woe oAgisuo woeeac, o Agii ac a e siciioAgiEcao cause eaciiaays a sg e  iimemei a  e Agiogms  ss a eaceses ae gioie Suey Scosicie (co  Ce a Easaaseises gi ice io gaeaa iigs io e sicsogms.   cause ois i, e ieiewees a esea oSueyAgiogms.Iae ocoacwe se ae s oe 2002006 scoyea eAgime iSuey gai is ose a o ois s awi U eicaguis. e oe  s  e e iSueyAgisiciia o oe sici ac,  owm seemequi iesie sea we oy o Suo ac, o Cuuci a o You Ca Woese e e ocoac   ugscussiowi e Agisicii I scoaoy o scooee  o Ses  coue, eacwi o css. I was ae  coaceo  o Ses  ac iSuey uge sicacoc. Aeici e s a my sioas aecaa sea  o Ses  ac we wii  s eicssom eeees e s. I ieieweese eig icis  e 2002006 scoyeaaeicoeee wi eiissio co a ac eises usi eimes.cause e o  o Ses  ac e ow a escoiacuicum, ei as a cssom acis sy e om e oeossioeca w  a mo suoi  wi Agiss. As suce o  o Ses  ac ceio seooeeieiewqueso w e sceiae ec e ous s ie sicwe  ieiew scs ucoe e, coes, suggs, a iums oAgiss iSuey. ey  ass issues acoe AgiecaoiSuey wcac may  ciaa accaia ouoe cssom, a ey  Mo aueiiias a sies wi  eseeiCe a 8 ois esis.  Aee iaeocoac coesae wi e ieiewees was ugecoc mai ae 2eek siooe 2002006 scoyeae  e ac"sike" aece iciosas ci, ac, a suo woe we aemi  coe misseme. o a comemea a a mo comei c oe cies aogms ie Suey ScosicIsc Iigeus meogy, I iooe 4 oKiss a(ie ieiew ocess. e was sce gogicakwea eeees oe ici eca woi wi Agiss. eiiigs we   Suey Agiecaoogms as e ieiewees a y make a ee ie s oeiss. ai om e ieiewees, I ciocaimy owcssom eimeo a ias  eouge a ciAgiss  succee Is a coi e ieiews, I was mieaas eca we a  a si, gass oe  ocaci wiieecaosysm,  emwe Agia Agiss.e 4 aacis ece Smi (ico meogies, wcos a amewo eicaseaoco Agisea oAgiissues:e  esc is cois use iigeus oes  uecoe sigcae oouo a ma. ugsce aceoeo a ei ie ue is ke ie a o.scis a cioca s co iei iie wcisesseuga asc osociacouc ( 0 gi ice  e ossioeca, is s aems  ame issues Agiecao ouge ieiew scs aea a queso weseas e ieieweesses came e cus, cee oeiowices. eieiew sc, i, came a gui as eacieiew was a uey io eici eeees, cees, successes, a commeao imoAgiecaoie Suey Scosic a queso we escoese iigs. As a sea I  uoy eacoe ses ey ao w ey we , a s em is a si osea(Smi, Ieiew Sc Queso  o Ses  ac:  w   you ug  o Ses ?2. Wiesyou iac  o Ses ? om youc, w ise coue oeioesco?4. Wis yougoaiac is coue? w wou ese goa me w ma ss a eoeie coue?6. W is ki e coue? (W"s" oss? A e Agiss?8. W you i aue ces  e I (Iegsoueckage Wsoues  you use  i e Os (escaiOuomesa e AIs (Aceme Iica. w is e coue  (meogyegogyIs ieom ac oecoues?. W you i a e key u oaas oies ocoe? osigcae? (om  acs a sscs. Wa e sesuccesses a weaksses oe coue?. w cou e coue  imo. Weeces is coue  oe ss w ke i oescoas a w? oyou ossioy a oy?. W you   accomisugac is coue?. Wis youiagai is coue?Ieiew Sc AgiCuuci You Ca WoeSuo Woeeac, i ac a siciioAgiEcao  w   you woewi Agiss?2. Wma you iesiwoi wi Agiss issues? As a (siciii acAgiCooiSuoWoe, wis you iAgiEcaoie sicosco4. w a Agiss iieiSuey? W you i a e e oAgiss iSueysecoa sco?6. Wogms osagies es e sicscooeAgiss imee ose e? Wcees oie  sseacisa ce?8. w  sucegmsees ceome ss, s, a aisao Wa e "goa" oe ogms osagies?. w a e ogms osagies imemee(i.e., w wi egoa  me. w eec a e imemeeogms osagies?. Ww caese  imo (i.e., Wcessa ces aqui.  "success". Wes imeaAgiss  "success?. w wi Agiss ace is "success"?. W  you i Agiss, accoi  oiasscs, a sseicio, a sse"success" , a a ss ke "meeeeeeeco" ioiay aisems aAgiss?. W es ii ay Agiss?. w ima is sucaii ss ie scosei?. w is sucaii maiaieougeomoiesicscosei?. Wis you"ia Agiss iSuey a w wou wegee?20. A oeissuesoesommesueso?As  e ieiew sis, I mosy we  e sco osicoice w eseci, ac, a suo woe we, augooccasio a w come  mysco couce ieiew  accommo my ac sc. Augi i, ieiews gey som yi mis  a  oaueac Aecome e acio oa e ieiews, I oea co ew a se, queso. Eacici sa usmy accucy icoea ieooe ieiews I, ey scmy ossiosm as acoeague wiie sic Is oa e ieiews, e Misy oEcaos aua Abpt ArW  oa emac amewo. e , accoi  eMisy, iso com oe ooi eo  eu ae e oAgiss a mea ae is coieimome iAgis aceme.A key goaoe Misy oEcaois imoacamicaceme a ss. e ecaosysm s ma sigca  e sicii we quesa a oe sseaouicao wcI wigy oige a o. I wi ao o e Suey Scosicwi a co  i e eicaewageme.ogss was is goa a Agiss a eeei gasuccess as a su.is  is iee o a sis emi aas aqui aeioa cus, as we as iii successes. ( Misy oEcao 2006g,  iI, e o i emes o oe a cees a o osuccesses aimomes came e maicus oa e ieiews.tntthStis s s semio ae  ma eciom e oeAugoecoues coais aioo Agicoe, is s cusesoe SociaSes w succoe is u mosomi a e ecseemio e maimiooe s, we is mo accaaeoca sco, a iicusuecmes,  mie a uscaooaise sumea s awou eica eae e couemaawca coai e sics aocess. Ie SueyScosic sco caoy se oks som i ai souesSeices ("G 82 commeeai soues" cause osuciaaecaosais, e s aac a ss use a ose amoscse acomei ow e oiaIegsoue ckagesescaiouomes, a cause ey a Eucec, e s a as we.Wi ga  e ieiews, egic s "a sysms . . . ou" w"wea s wo ugem iways eiauo caoy co a ae coi"iaus" (Co, 86,  . s ese "iaus", eses oose ieieweo ima eio a ueis yo eimemeeogms a io ey ese. oy a ey "oee",ey ieeco a i ie  e Agiyou ie sco a sicesis o acoecss oy  oe ao, moima,  emsees.As eacieiew, a e ieiewee, was uque isei oew, e coecuge ieiews may cessa  gee yo e scosics  some simiemes a ias. e ieiews eceeees oeacossio scic  eaccase, a wi a sma e same oieiews,e s oAgiogms iSuey is miisco. Auggea ua may  e maigoa, e iigs oa s sigcaae iemi "w A We i?" wi Agiecaooy as cyw a imemee as eca oose w a moseeca aec Agia Agiss.Cr emi gscoSociaSes cuicu a eicoesi siccommeeoks a  iui aue cue Agiogms iSueyugieiews, is s is iee eouge gacssuusisseea amo Agia Agiss. e o meo useiiss i comeme sucaeoio e Suey Scosic Iis my aom is s mo ac wou mi ei ii Agiissuesieicsses  Agia Agiss.me, is seas ea maae uey.  e ocess, I gaiae iigs uge eeees a eco omy coeagues as Icoiay a my owisoies a ac acces. eiwism iee oac s eicmy ow as aeca as I was uec eis. I  a a aeoeiowsuggs a iums as eca a wico si   mo emec a mo comssio wa oy Agiss  a ss. As a coeague sis ieiew so ssio aeque: "We    ac w ue. . . . w we   em icssca suca ou imc . . As y K. Wo [ecaa sake  i acs is a ca  scoey, a is u us as ac  g acaem(Ieiew, Aua  22, 200620CEEW OE As ckgu  is s, e  ew is io o maiseco. ios asc oiew oe coooAgioes iCa,cusi oeimiscao(e ec, a, a gacy osiiascois gacy s  e gii oaAgimome a uey wacooa seeio e secooAgiecaocos wi aiescioowe  Misy oEcao(AgiEcaomecoi as "Eec ogms" ie oe Agiss as a ocesswa coo Seco, e  ew os a sc oiew oSociaSes ok eao acuseoAgicoe, wcsueisomesi ces ie suaa uaya oAgioes.Ab Edn  CEuaWes ecaoo"Iia" gaas eay as 20 iw ae Caoc missioes e ose o"ii Cisacio e aeas(Kiss a wma ,  . gious aiaowi aecaocoieas  Caoc a os cs ga esisy sco "Iia", some owceeio siiasco  e eay eceu.e  yea, Agioes wou  suec is  oecaowcoy oiciay eewi e csi oe sgomeusiiascoi iSaskawa(me oIiaa  Aai Ca, 200.Cn: dtl Sl  d ee a 6 e miogome ga ke some siio ecaosome Agioes usi s ey sigsu guowa gis   oe  coucscoiis a  yac (a, 80 Mo scicay, eo e CeSuee oEcaoUeCa, i4 commeeageewi y sco, aisco su  esisiwce cuicum wou cus oaccaskis a2gious ai. Iessee, accoi  eo ecaoe "Iia wou couciCisa: i m (e Iia i ca   imo a es cca coiowioue aiogious e(as ciiCoey,Ce, a C, 6   Wi e coaooMeosmissioes, egome esissees a sco w "s wou  sea ugsic cy, agcuu a iusiaas, as we as iies oCisamoa e e uima goaois ogm was  ca Cisa ci a segoi  commues uee ocooe isgome" (iss,,  20I6 e gome oCa, uee s oe isAmecaAc eoAgioes as ci a was oe s. cy wa Agioes eciy came assimiosas ey we eaascoe s a we seeas "oems" oe s. As a ogoa imeMis A. Mac ic aocaiiame "o  away wi e isysm a assimi e Iiaoe ia sc wi e ias oe mioas se as ey a  ce(as ciiMioy, 200  6 80, e Caagome sei emasis om y sco siiasco as commeeie " OIusiaSco Iia ae" (ioe assimi Agioes.   Mie(aues ae maioses osiiasco came eiasc e aec:  o sic acamic ai,  ac"usae" ecomic skis, a assimi Agiss io maieam socie. us, om is assimioscy, ee was gi e caooiusiasiiasco away omsees oess a  ai sco eiyouesiis. Aeaewou  eu a a asc o, "om ess  use oEsuage ou wou  cay gu (a e, McCaski, 86,  6 esesiiasco wou o uee ausces oe c  Caoc aos, w came  ie "a ecaooAgioes a ok  Si A. Mac commissiocos  a wsuasa cia  w is oiusiasco Agiss as esisie USs. e cume iscommoy e as e .22si e i mageme a oo e sco, wciesseemea "ci", mo, a uima assimi em io maieam socie(iss, owi e commeaooe  v pt,  e imae omiosco ae ouee Iia came oious:e a gass ie uaooe quasiiooeIia, wsee was i missioes . . . Sco a scaeoe w coi, wIia es momes ogious aa ic seacce. ese sco su  uas mucasssie,  oe gus oeiciey a ecomy. . . .O oe eaiesis aaem  ci em es, is  ke awayeisime Iiamyogy, e ceia owc  wi a ecs ca  imoo . . . a sage sceic wou  oci iees a mocooy ugsis, wc iemioeigee, co eak ouio e woas oaa. ( , . , is assimi cy oiciay mas e ase oCa "Iia ecaocy (Assemy oo,  nthS,  we acees is ec a aues ascay ugeiooosiiasco, Agicwe scoima iqua a e i, cessa assimioas iay esuseace a(cims ae cy oassimi e Agioesimosy cause e sysm was "ameay awe (  as was oe gome, Agioes we oyesseiawe oecea maias a ue"Oe. emiseiogicaism, e ec a a  assumeciaieo as soks cois cAgioes as "wi", "sage", "ce, a"ui (see co ea, 8 Weeea, 80Seco, Agiss ceiss me ie cssom aAgiss a we gss ueuewcom oiaio oee  sics osui(Mioy, 200 a  e goawas oy sic cy(so 86 as Agiss we  acqui e "accaskis ii eie io maieam socie, oy ai  wess", us ioi e ss2quo (a ,  6. As siiasco maiuee cooousCisamio, o oecus was ogious coeioea"acamic"ecao ouge ec cmoAgioes  assimi io"maieam" socie, e a was o osicoa, ieec eio "wemucec mig  maiaie iusiooassimio e me oIiaAai was assu i is oAgi com sociay oieecay wi eiW igou" (. 664i, maieam socie se acce ecayou Iia io emi sociocomic oe a us seggaoa iqua came e  acssCa (a  e ec oassimiose o oisooascmiow e a quick ee ec. a(aues ae cy oassimioicay came a"uesie ouome" aaess quo (   iessee, ec comi a. Ia oy ugiquawou Agioes "aai eisc ace oe ciae omaieam socie oame.Ia mo ccaa comei asis osiiasco, Mioy (200asses ae scosysm i was come a immea. is ecaocoasm came a "ocme" wi cuuy gecicoequees (ScsseaWoeo 200. Mae(2004eces is seime a aues ae siiascoieecwas a " eeme" wcwas "oye ace e Agic acaii, uage, a coeco e  wi a sw o awou see e ies omaieam ecomic a cuugoa wa coamie" ( .e giis oiegomas e seco ase oAgisiiasco iCa, eei ee a . IegooAgissio maieam sco om e eay s mea caseiee a ioeme oCisamio a, iee, iaseiee a ioeme oic(secu aisao ac we w emoyees oe gome, acamiccuicu we sai ose oic sco, a ay wo ay sga saea Mioy (200 makes aima i is a24iegowas i iaeaisoicaiies.isoy e was, icame as aaeug, a eeiwas we oug ou I ec was ames coc e  i oe w ecaocy.Ecaomaiassimio . . . e w ma oswaassimi ec was "ci" Iegecaowou .. .e Iiac ke eiace as ci. ( e  hn pt  i6sce ia"Iia c s as a "missCaac" w "ac musoie  ke ge ie igssoeiways a sugg oa ie sk oei coome eiIiaess" (asciiScsseWoeo 200 . ,  Iessee, e  hn pt  was"ameau ecec osio awe e a scoue oogss amo" s e  cay as igy a aem   "cuuysei a somewseeec" (  Ie ocess, e  hn pteecay coemAgicuu.Symcay a cay emi e iegosisoy, e ose6Iiacy   Whp  Indn l  osee "equa" oAgioes iCa:  aIiais  ck we e we acas owoyous,e we s youowmoy a, o oe e we ce youowcoio. . . . Sciaeae s ma oe Iia a commusaaagea a.Oious, e coue os mus ce  aIiamus   ee  ee  Iiacuus iaeie oga sociaa ecomic equa wi oeCaa.(Gome oCa, 6  e cy was emiseoe "aceme oiiaIiaequa ae eee ocuusui (a , McCaski, 86,   e Caagomeoseae me oIiaAai  asa e see sysmsma Agioes as iia wou come equaicis ia "ssocie". s i iegosisoy a ec oequa a sce, e  Whp  ia osee "moscome essiooCa aoassimiie" (Mioy, 200  0 wcwou eec asoy e sciass oAgioes ao i e gome "si"  oc2a uo is coog (a 8. we iwou ao  e imse suee a awake oAgioescaa sociacociousssiCa. e coequee wou  a i ase om  oas ie coiia ei uey wa seeio s a e cy ces a isoicaec oe gome,e a osiiasco mai a ameay oia coasio As eo(ss: "gome guo we gisioey we  ycgicaeemes wcaeme soy o cociousss" ( 2 e gacy s ao come mo owi agwi moig accous om ess a "sui" oe coaecaosysm.Cn:   dtl Sle gacy osiiasco Agioes is uae a guiCaas.  oeoes iCa eeeesuca coei oesysmic suugaoa ossio e gacy osiiasco s uca esseiay aa se(a isome cases, soye e Agioesways o: uage a cuu, ii, see oace, a Iigeuskwe a ways oai.uage a Cuuuage, ia i ous s (we a a symc is e souoa oe cuu. Icomes e mosccac ocuuamissiougwccuu is accumu s a caieoom o geo ae(Mioy,200. Kiss (os some agic sscs: oe mo asiy Agiuages oe skeiCa, eig a aea ei ieea aeioeyee a "seous eae (  a ae ese  oc, oy ua oc  a asoe ce osui Ce, Oa, Ik a ko.  is i ase wi  scusseiis ceue"coo A uey wa Seio.26Iaic, "Micmac cy a Cog Assimio, is (86auesaac a eoi aEsuage ecao Agiss was oy si  Agicuus was cog imasc: i"came e oocog maouse scim ikwe a es" asueie"sucooiii a es a wi e isou (    us,accomi e c a i Agiuages we e c a iAgicuus a iies:is mea aa s ooois e  os scoecom e as aassisie e oseesc coie,a e a  usose a oe. is  is e iious ooseseme, cause e s is oy   os isucceaee s w e ieoa c (ige, 200 6Weocumeesmoes aes e sussiooAgissuage,cuue a acces, a ii isiiasco, wcoea agicaysueiysica mea a emooases. Ii Ii Agioes was seous comomisea eoias asu osiiasco. e ysica mea emoo a saaumaeeee Agiss  aiee ma oeiii,  iiaya coec.ysicaases imauio iqua ci, se ascii, a, mosmagi a ou, seaoe (Assemy oo, Eeioy gs omoa we ao commo(Ke,  Meaases iascougeme a sussiooAgiai ocusms, aa. Emooases imiao isoo a aeo Saases ia ao a gooaocemoes a acces  See "Maiai AgiIi, uage, a Cuu iMo Socie" iaecoecois: cimi Iigeus ice a sio(2000  oy a sma same osucsmoes, see iss ( Kckwooa omas ( Cis,You, a Ma( Assemy oo ( Mioy (200, a Scssea Woeo(200. i iiasmoes a eeees, we is yo e sco ois sseao2(Assemy oo,  As a gacy osiiasco, Agioessgeo w "sui" osucases  sace sie a a. eywe ug, a a aeo we,   emsees a eicuu. Couaswoi e Assemy oo ie "sociaogies" oce escosysm:e siiasco a sioie ae oi skisom o geo e . Wiouese skis, ma sui icuies iisi eiowc Isiiasco ey aeaas oee wea cougase. e sso aeicoa oeaiaowi e su amasui oe siiascosysm oeicase oeiowc ese ci use e same o oeiowc (asciiMioy, 200  2 us, a cious cyc ga o oase a gc Oecommoses amoAgioes i"essio iia omis oessioi away, usaoa sue ase" (Mioy, 200   Emo agic wase ea agmeeii ey caieas as aesiiasco: "eseaii was e gascee ma. e iua agooeiway o, i e i oeiuage,  ess wi o see owcoi a o o ( . A "sui osiiasco ig a eque ss is c:Imakes me a ae oe w aossoyeme goaway wi icause ey gw o a e I cou co em. My aeusaocause e is i I cou   eis u I caoco ose w e me aumyse a aumy oe a wikwe om me wccou  aoweme   u my esia (as ciiKckwooomas, ,  8e gacy coies:e s oma o oe maisa wae as a suoe oe eeees isiiasco is ss s oyaece sui osiiasco eic , eeemies a commues  a eimcisome way. Some eae  ai eiii . . . [Oe], we a s sasea. (Assemy oo, ,  8  a wou i I sseao "a wi Sme a Uesoeauma"(200028See oace  ca a, iessee, sca Agic siiasco,Agicuus a uages we osey a ysicay moom em,us cui cuuamissio Eucec ecao  aaeaaeio siiasco, e ace w ecaooccu is eocay aaccay ioequeia(ee i ysicay isoom Agicommueswe Agioes, e ace oecaois icay a ameayewi i cao(i.e., see oaceocao: "Iiaecaocogs eimae oaIiasee oace, , a i. om is i oew, iis caaa uque Iiaace omos ioeme eaisoooseggao(mo ,  40Smi (uses e  "sce"  i oue ee eeWes aIigeus kwe:e iigeus wo Wes coeio osce, oaaemes asay, oe oeeoe a e sca, ocuu as aoecos,  mea aoy s e iigeus woeeseeiicuways ck  e Wes e iigeus woew, e  a e oe,  ecay aeie saimage oe Wes Ioewos, iigeus sce s eco(p. 8 eaki es  e , siiasco see coeco Agikwe a ways o. Agiss iaceaaea ae scocuu, o aiy wou aem  "i". e gacy ois swou ecea e ss oii a cuu.Iigeus Kwe a Ways oaiWi Wes ecaoeuAgioes, Iigeus kwe aways oai we "iegimi a ig om a sc  a agmeeacommeaaac Agissways oai a kwi weau susse(see A, e, 2000 Ecaoy, e gacy o  e  "Iigeus" usuay   Agioe ieaoy a e coos a mogcoe (see Iiaa  Aai Ca, Commucaoa 20022siiasco see e oAgioes  say, emooy,ycgicay, a acamicay.Wi oy sic kwe assimi oses, Agiss wemosy aiacamic ui "acca skis a "Cisa eogya es (a so 86ige, 200. A gss ck oquaeac,i, a acamic suisioa wi aii me  cssysmicay cee ecaoiaoAgioes (Mioy, 200. As asu, e ecaosysm " e age o s wi oy seyea oaecao (eo ,  2 us scomaioccuo a eumoyme imaieam socie. Auay, siiascowas useas a "css wea iwc"e cuu oy mea aamegome a cii ew oecao ca a seuii oecyw ocom omies cou ssiy succeeiecaoio i umiss caes a mmas" (ScsseWoeo 200 . 662ougmossiiasco oiciay cse e  80s, eigacymai a is s uoi. Wous s e  assea a Wi esuee oAgioescaemwee ie s a s icom a co a co s ga o oseisco, seseaoa seeioln: A n rd Sfnnsi  e gome  Whp,  e oIiaoeooiseicy eie Indn Ctr  Indn Edn  (a scay ou a sigca cume oui Agioescoes asioeiowecao yi e guwo e  oAgiecao e cume cae"ecao o e sei iwc[Agiccae ameaais a es wc auace iIiaaoa cuu" (oIiaoeoo ,  2 Aeaim was "make ecao  e isoy a e oe Iiaoe . . .  gi [eica so see oii, wi coie ieiowoa a" ( .Mo scicay, e ose o"Iia ecaowas as "saagi Agiuages, cuus, a sociees, a oamii ose cuus, wi eiuqueuei oAmecaecogy a eis woews" (is, ,. ii. Ioe ace ese goa, e oIiaoeoo(ceee gs  a owoecaoice a auo. cause egome gss iAgiss ecaoy, e oIiaoeooea"Iias mus  SI ACOOECAO ( 2. Sie is scacume was is"Iia ecaos eeeecoiawa isoicay a accay.isoicay, Agiecaogi wi Iigeuskwesmogy, gueie "se, e s e uw (mo , 8a is ceisce a ace, me os:[A]  is saca aa  s a coec ma a iea w oe ie ci o. Ei aes ie ciis o u, oo a. . . . Agikwe is a sciooa auei oe ocesses oecogicace a eci iigs aue es oss ou (eo 2000,. 2, 26.us, Iigeus kwe is sc is micay ieea ieoec scic aces. Ecaocoequeiay e  emasi w kwe comesom a co ace w e iao e  is aac icu e o ece ogu(as ciiMae 2000,  4. is aeo(2000aue aEucec oug mas uao oIigeus kwe,eougIigeus sc  esis commousage oe. e quesecisioa ceaiy is a caEucec sagy.. .. is is e sagy oa uage sysm ais aac aecogy o i ieigie essees. . . . [sea]  ie make Iigeuskwe mae es acamic cagoes oEucec kwe.ey  eoese cagoes com a secu, iaoemi oaieecaaeu  coecmo ey wiIigeus ecogies. (. , is a eo(2000 ackwe aIigeus ways okwi "is eway o wii[e] coes ou  a io sc e  oasm a coi oosi es" ( 42 o, a scoecaea  eseeIigeus kwe a Wes kwe: w Iigeus esmogy iseeeia  a sc, Wes esmogy is oece aicia acommea(eo 2000Kawagy a   Ie case osi s, uoe a Sci (2002emasi eocokwe a aue a"coe kwe a mas oe suecmae[a] ccaie iui mo . . . e emasis osessi e ocess ogeii skis is cssoms may eec sace gei scacoe"( . om aIigeus ewi, we eisee os comes owEucec. Icos Ei (cims aeagmea seoew aeas e Wes wois imea Agiesmogy. e Wes ecaosysms aouca suec omo e gma oagmeaoa iey  ecaci sm. e miseca agmeaoims eogss was iass aouaes ueook. Oy ugsuec may we coie  gaiaueic iigs io u. We eeeee e  e om wcca ows, a ouAgisoues sucas uage a cuu a ouucs ace is.( 0Mo ima aese ees is e ameaawass a"yo eimmea seie wooeio memo, imagio a es es aewowckwe, we omeci is  (is, ,   isawass oIigeus esmogy i comes a e osuia emweee Agioes oCa.Agiecaocoies  ee a  ie ioeIigeuskwesmogy   gimi Oe ce e oIiaoeooIiacooIiaecao esuices. A ocess ocoosguia uey wa seeioe Agioes oCa.coo accoi  ei, is a  yecessa ocess. Agioes e scoeis a coeiuages, cuus, a iies.Ae ey e mou eisses a sues om e coas ey ee  e aa ioies eeWes a Iigeus kwes a eaeiKawagya s aic, "EcaoIigeus  ace: Wes Sciee Mee  a" ( eam uge eiowcuus, eeei eiowaso, acoi eiowsucs ogome a sociaoe y, ey e oac  maki eieams a a (ei, 2000 I"oac", Agioes a mo wa a soaamewo, o aoy sAgiways o ao cees e coeio a sucs oaEucecay gemoc ecaosysm. Accoi  eo(2000 Eucesm"eses a cog e oaiciaEuaoug, a eiacociousss,eci ii ca  s e ossioa mioocoemIigeus oes a eisaguaia" (  e w s ocooca aiusioacoois  eacce we ey  iaeeie a suways (Smi, 2000 cause e ogis acy make "make cisio Iigeus oes,  em wey caa cao, se  suo em, oeec sem ouoe ocess" (Yaie, 2000,  46Agioes a s  ie gacy ocoasm. coowi maiaocess a a soae wi maiaesi eam uiseeioisace we cooes imy a come cooWeskwee iis au"cee [Iigeus] coes a woews a ecomi  kw a ue eo a seaom [Iigeus] cs a [Iigeus] oses" (Smi, ,  accay, o ameagoao"Iia ecaois co caia oe a, a mosima, cuicu(a , McCaski,8. A coecaooy is Agioescooeiowecaoao e aiaoa aaooa eiowoes.A ( icase s oe S: oe, ouis e maioecs a augscic  a ace, may  useAgiecao ecie ias oaiaoa aao e oec is   Agissa mo si semage. e seco oec is   Agisse aiaseawass oa a mo si ai wa Agioes. e i oec is  o ss wi e oou  make acomsooaoa coem Agicuus, cusi o"cuuce, sociaoao cogy, cea, uage, a woew" ( .Simiy, mo(comei oe ee sas oecs owcaccaAgiecaois a cuse sce sao eea is.2. See oe. Ac imeme e cuus.4.  o cuu. Coie o ao.6. ma o oosc Ackwe a coas.8. ss  o c cog a euse weue o aes ewiioa isue a ossio. cog coc io, a sugg eeWes aIigeus ecao. cog e imae oa"Iia see oace, , ai.. a e o eeo a o as we as ie iiasocie.is cogy aces a io oe quessoigy, e cogoagimiooIigeus kwe as e esmogicauao e Eaas asace, a e coiaoa eooia aoways o associocuuames oe. 20 e isoicaa accaaims oAgiecaoa a waa soaaac we cees ao e aa cay, a mosoemac cause oi ca, Agioes a seeki   egome o s qua ecaow ey a s seeki  e egome cooem (a 8. Sucy a aisa,e me oIiaAai was sig o oaissco: "e w i  osco, a eigeogicaseo mea ae me es o seices equi  ose oe cascoas. es e me  e sciaisuc ooiaecaomisies  suo caas" (a 8   Sociay,20 Auga gwi  oseas eisoecaoogms Agiss (seeWiiams Wya, 8 s G,  mucs eseoecaoogms Agiss auAgioes.Agiecaois oy ecaoa oAgioes. Iis auay emo ima Agioe  a auAgioes. cause s eug isco auAgioes, mosCaa kw  auem.Emo imeaa e "eoous a a ecec" mea eosus oAgioes i, i, a osio(ugs, 8  4 isoicay,ia es icoi Iigeus kwe o , us esseia ioii a iaccaac a sociao eaaacose om e aeokwe Iigeus kwe es a caoioecoeio ocuu (ScsseWoeo 200.ougseemi iuouae, ese cees  ig iusa ecoiagw a oAgioes a Agiecao omossioa eaoeio Agioes  sugg coesis a sui o   Agiices esie mu oiguge ocess ocoo we a ey y i a, s, aom a mo acca e gome sse C4  oscooEcaoiisComa Ac icem2006, wcaycogs e Agig  make cisio auecaoom K2. Iessee,is a oiaackweme is a swa Agiesmogy as is a os Agioes   iee a cooe ecaooeiciey cosewe e iaase is e scooosee,K2 o sco ( Misy oEcao 200  oiagomes ao iaoe ce yea Eaeme Agemes eee Misy oEcao scosic, a caAgicommues. ey a sig"eae e ecaoaceme oAgiss" uga "coaeeAgicommues a scosic aioes scisiomaki a sei scic goa  meee ecaoe oAgiss" a "iegooAgics io ai eeees" (Misy oEcao 200  8 I200 Suey ScosicaeaEaeme Ageme wi a mooses: i oe esisacce oscisiomaki eeeSuey Scosica caAgioe.2. Ackwe, sca ai o eee caAgicommues, s a e Suey Scosic eaeAgis success. Coiay eae e acamic oae oAgissom Kieae G .4. Coie  meee e oAgiae  maiai aeai acamic suo ogms as cessa w osi a aaoasuo ese ogms. Eu e coecoo ugaa ioaassessmes,wcmeasu s aceme ie secoae aas.(Suey Scosic 200  Iaio e siciieo maioae goa:  eae e acemeoAgiae  Kieae G  icy a eagemea eae e commucaoa o eee Suey Scosica eAgicommues a s (Suey Scosic 200 . 2, 4 2 eseaccaias ecaogss a mome iassi e e a s oAgioes ieiuey wa aseeioAb Id prtn xtWwe sak oecao iis oy mea ae Agiomuscome eecaie Agiscoooug.e Agiomus ma awa oous, ouaos a e wa a suee oouoes as s seey. is ioaomuscome a como com ie ac oa Caa. (me oIiaa  Aai,Ciom e  l Cn pt  Ab l,  is quooec ue gacy oCa coas a ices a ou coe oeecaooa ss a ac ake. scay, Ca "s" s eaaoocoues cusi oEseo a eisui mioa coo we some sa  ce ceeis aoca2 e cume ao is a eakwoscic oecs a coesi oae iicaa oae e eacgoawi e isioooe iga escoeoes  wome ec mies, aAgioes. Iicu CeAkew eces is seime accis e ases agaiAgioes u is oks: you ayouc s ok ? W ey say aueo? You wi usuay eoueem ie ce aewcey coee saeaom sig as a successioowsco a e ss i. Auus you wi  quoosucas is, "ey ug mo cious aa oeIia weeoueiouwesa mome." e cwe we gi ouow a suiwas meio (as ciiuse oCommo,84,  6ug omissioa commissio scooks  aoy sieAgioesices. Moo as Oowski a Meies (2004aue:Ma oe SociaSes a s oks a isComass maickeia coasscoue oEuaaia woi se w,   oei wo i e owe wca Ca. Wiie mi a Iigeus oes a eseeas ac ieiowg: s ac uem a ey ausuay eseeas ssi cies, ooccasioy, as ac  we mi cuu is i. ( 66we as Ca cooy esuses e o oisio oks suecese  iassi a e essi Agioes.xtb  Cltd Mcause oeiuquius esee ie cssom a" e acoie  , e sis oiuco, oks  e"ce e qua acoe oecao (C, ,  . Augoks a e oy mea oamii a os s, ey  eec come a "uameum" a"uaooscoiuco aiay mo e "kwe, ais a esoouyou oe. Uima, [oks] caeca s e e a aco oe oie e e oeicoe cssom use cao ue(McCskey, ,  . As a su, wiieiicusociocuucoe o"mogic, socia ca a ecomic coio, ao, a iogies"(Coe, ,   oks see e maioses. oks  omemo wi os. Sie memo sosociacoio, iis aoec c e memoes oa o(i.e., coecmemoco e "acceeeio oses iwce coec iioa oe is mio (Am, 2000,  88a, i, a couca couciea ieome. omemoes a us ma mic:"Oumemoes a   us iamome, ey a cessa a cu ckio e s cause we oeacce e i oouowmemoes, we aem  aimemae  gae images a oemaa oose is we em    ous" (Kag 2000,  e, ais (os aec as memo imies ioosi  euess: "As a commu we eas mucas we mem a wwe cose  es as mucauus as wwe cose  mem (  isesiss comes coeuay a m ugoks as ese coememoes come cumes oa "s": "oks us oas a so oueme scacouwse sk is  cieom a e accumuieces oes e ecoec memoes wca aia isioie cacaoscaa" ( 2000,  66 As suc oks may  coesis oeicoe, ieo a c. Icouc e coec memo,oks ay a a: "oe o , ey o a see ocoii eeesa e ese, amii acceescaasoe oe ey ae ow  e sioe suicoem e" ( 66 Iessee, ey come"aic oscacommemoo (Coas a Moa 2002,   a mai"sci cause ey eiwacay e us, cause ey eiwwe i e us" (ais, ,  Iaio e , suaimages, esciay ogs, ay a  imac memo. ey co a "meae omemo couco [eiacs seaou ui a couc memo", a, iessee, ey come"oec omemo" (Eas, ,  22. As ogs o a sosioks, ey a ma  " e eei,  s me,  ca memo" wiieio( 222 ey  a ou eecoe ieooscaes aoe. we cause ey a "com ysica a coeque ome ocoe", mea s   owiie  ioeewe ue ( 22. us, wioo suaimages ioks, eaccomi s come as ima as e images emsees. As Wee(2002aues, a  ssi cei mea om e suaimages ieem:[a] make mea  uei w e s (e.g., sym,coeio, coea  e w (e.g., message . . . suasa mo asoiucomea se sseimeas emee  ieco wi a (ewe  i oimages iee oa is e, ey  sak a omie. . . . Uei is simy a maeogu aauosieemea oouo e coecmessage . . . ao oii o imagio e a, cog aiieo a ssie as e  is eageom e oses aogicacao. (. 40 4040. 22ac su, i, ca acss w  a a ie(i.e., couc e ous meas  e suaimages.Seco, oks come  ci a socia iumes. oy aoks oeuseas "iogicao  omo a ceaiesysm a gimiaesiscaa sociaoe ( 2000,  66 ey a iogicay iey a "aays iee some ge  e e sysm a e kwe oe w (, ,   Wi is , oks ec s, a e oiicaosa ii(ies Accoi  Coas a Moa(2002oks scay " ecs use iua a oii.e oCa swas oee imagia sia o[i] "( 4o, as C (2002ss, ewi e goa ooec, e coe ioks is ie aseugeiisioa e esiooicues a oes. Issues oesm, cism, a ece come icay u ioks  simy ig e ese oose w a e: " i cog icugu ooe ey a sgmaas e e a a sieoe g ey see. i  cog e ese oe "oe is  casasio oem a  iia aey cay  ie e as a oe (Asey 22 See ao Wees aic "a AuoIo s" (2000aiemski, ,   I, e issues oice a ewi come oemac sa: wse ices a wse ewis a eseea seecomeis ocoeio cause sa  auo oe s ey "i wcices oe sa a ugeieosio a us wcewis aeseeieiscoues" (., ,  0 es, mo, a s omaieam socie a ao usuay ecioks w ose o (oeaimaieam a usuay omie Ieec oks a wis acceeamai wis coesi, oks see as accagogy. ey , as  mki (86a cee(cim, come e ua ie cssom a maii ocuicum. oks aae misy a sic a useisco  ac a ss oeco auo simy cause oeieoeme a o  e e a as sucey coequeiay come eima soue okwe e e(C, Seis, An Ovv xtbEvtnSie e gome icaooi  Whp  Indn l(6, ous io coucsueys gai ic ais wa Agioes. 2 seaa is Iiaa  Aai Ca, e mais sw aoi amguous sio(Cooke, 84Gii a i,Iiaa  Aai Ca (IC 80 24 Gii a i (scoieiosuey o8 oe ae geic gaAgioes as a "gio" we ey "weoeauIiaaai"(  Seeiie a e"uuesoy " wi ga sos, asie mi oAgioe eweAgioes as ieo "Iissee, Iia a seeas , cki imoo co oy e u2 Mosoe ses gai e eio, ais, a images oAgioes we coucie s a 80s, maiy as a aco e W  e suee oe Assemy ooas a caice, a e cogoa gw oe mags "mi" momes (Cooke, 84we weoese oic sueys we coucie s as cus aea  sewa oeAgiissues sucas e eie, Caacoo a  cims.24 WiiCooke a e me oIiaa  Aai Ca icao a oecises gai e eio a images oAgioes.40gome ou, a ci seous oems wi e use oao (  eseseimes ec ao eous yemucsmaesames awas isie IC  (80 2sei ai sessio, ioaossemio a commu oc, aocoae ic  oyosi es wa Agioes: A sigsiossimism as " ece, ay, aige" mieiais.2. A agi symy coiou" cos... e ". A aoac "s"  "ige e o oIiamae".4. Aiom ee" aacs  seaacyi" wi "Iiaao. A si yeee aice.6. A seeioas "cue ia s is ke   couas" ie . (Iiaa  Aai Ca, 80,.  6Ueyi  ese ses we e asi ga a auay io a cisseimes amo Agi wa Agi aame.owi ese ses, i84 ew ocoem seaoAgiimages, Cooke coaAgioe acceeauasycmous image oAgioes s maioimisc: "somemesam, somemes coc. . . . Iia a eweas somew symc oCa, i a icogooeiagiss, i cause as a mieo oea sea a eics ( 6.  eeweas cay a sociayacceesco, s sucas "ae, "aa, "ga, a "sage" mosy saeaom ic scoue. Yes  a mo si image,Agioes we s seeas e "Oe a "e ea Caas"(Cooke, 84,  see Weeea, 80a Wae 8, wcwe ecaioeie scooks.A wi e ses oic oo a eio oAgioeswe a mook ews, couc see wss we ai (a eugauAgioes. e meogy eas some ses quai2 ao use ieiews i"ic a i aces om Oao  Aea, wi s a coie awass oIiaaai" (IC, 80,  .4usewo cous (Mcaia a, Saskawamags CommissioOei, 84 w mosqua usesuec emes (IiaMesCoee Commiee oe Commu Wea ai Coui 64Ma Iiaoeoo Kiss, ., co ea, 8.Ses ie 60s Ae SeAuaIiaa Mis Coee (6, Agioesiceeicoes oeiyaioks a coamosoescos e "omo o a g ais",  " eIiac see ociag", a "aiccu wi Iia" (IiaMes Coee Commiee, 64,  . Ise, ey soe  "sucscooks scoieas ey a o a g  Iia a   woks osio a wi Iia wewi accucy a symeceae" ( . e coee commiee oy sueye Caas oksuseiMa emea sco. ougey coaeae oAgioes ie oks imo oe os a geoago, e was s muc :e a s eo oomissioas we as commissio e aieIiagious e a aays coemuous smisse e auo icessa  ay i oue ck ocaiss oe wigwams ae ow mo ima ues go ig a oe we aceooCoeoe ce iasmug asm asoueis Iiai a imses om eieay oa sucseme. ( we a mioois icus is e mi mooks emiwcwou accu sc omake gee  e mai soks useie Ma scosysm. ess, e commiee aueaeeae accoe e Agioes oCa ie s oks was suasc:aese oe   emisueo miseseea eicoo oooke. . . e eque ga eseaooasegme o[e Agi os a s eecuose so c a  some ee s ecue soe[Agioes] w  o a acceei ( 42e  cos wi a ssio ccism oe s oks ige "c [Agioes] as ee a e sagesas sime a ioce sumaoes ig em as mucas ssie may make ieasieus  acceeima agees, is is  see e , suceseao a as imaccaas ey a immo ( o oesueys we ao comeie 60s aewes oksuseiOao. Sma(66 w was oe commiee e Ma suey, aosueyeOao oks a cos aey we mo oec a come aose eweie Ma suey. 26 S cims asome auo "i ouecouge a iei wi wce Iia cowi eieie. . . . Wioueeio e ok eweos some ee, ao i oae osymy a uei Iiaoe" (Sma 66, . ,  Iaeew oOao Gs  8 SociaSes oks, e cosiois asoimisc (S Guoe CaaIiaa Eskimo o CUiWomes C 66 e s ewe oks a was seoawe asees oqueso oe cs: ie ogicuu oCaaIiaiie socuu coaceeIia a Iia iCaa iiie siaooeCaaIiay (eu 66,  2 e  cos ae we someeous omissio ie ioaooCaaIia . . . e ogisociaa caoaooe ous Iia gu is aqua co a e [was] aos maaogio es,eics, oesecs. w [was] e a ay come sciooeo Iiacuu. e omissiooa camaaoe siaooe CaaIiay [was] equay seous. Iis sas  aoue c as iwou   misese em. ( s some imomes, se  ese ccisms was esseiay igasAgioesices, augice we simy a. uie s eca a ecaomisies gi s e coes oAgioesgai eimiseeseaoa misae ioks.26 Sma iaic isi rtEdn Qrtl  es meioe mooks ewe4Ses ie sIa comei quai s oauoSociaSes (Gs oks e Oao mags Commissio Mcaia a (co amosoe auooks useiOao cssoms gss omiea us eciay igAgioes w emee as e asugu 2Aoi mwas yeas imi a ukie ique ey we swas aggssi a s as we. Augmos wo wes ess ogeo,  e we swiiess o ce I86 e oe iusao, o omo Iiamas we swwea ae oaeaesses. . . .esei [Agioes] oy as a imi oe seems eiuuse (  i  " e si coo a quaes" oAgioes, okscommie "maisi oomissio, a  usi a"eessi caaacsui iemasis owaa coc e ucy ocoosos, ae casuause oemo o s" Agioes, oks commie"maisi ocommissio ( 2. Agioes mosy saeaom e aocaoCaas oa ga eseewiiiI  Sl Stxtb  comei, e Saskawamags Commissioemie as a iaece i60 Saskawaoks.[cause]  ok cae ei ee om ece oas . . . iisima  eose s oece, eiey cao eiemi a  ge a a skeicism wa e aiscoaiiwemaa yo is, some oks a cay woeaoe wi sc eieciacoe, a iis owo iese ou ( ese sea cau asi s sucas "ski was use mes, "au" mes, "ie" 2mes, a "ou  meswe ga s sucas"sage" was meio mes, "s" 42 mes, "massac"  mes, "waike" 2mes, "mue 22 mes, a "ious" 20 mes (  Wi sucsco,ssimessio oAgioes wou  oi ga.44Ise  e gome icaooe  Whp,  e MaIiaoeoo(isi ow"   Indn Ctr  IndnEdn.  Ii e commiee ces aoksa ewcemasi e imae oe Iias  iCaas. Maaa csses mus  maawcis  e eeee oe Iiac  iisooaas.a oiagomes mus a  s  e oe a suo eigima wiss imos. Iiaoesu  commissio wo wi sa a eca ee oook maa ( owi is , e Ma Iiaoeooisi a suiaaieiaew oscooks, i e "oems" ooks as cimeieous s. e maioses we  emi e ise oomissioa asiac maa a  ice aea ioao "o a mo eyaos" (Ma Iiaoeoo ,  ii seoca, es coes aases agaiAgioes maie iscos:as  omissio mao sgeme, cumu imicao (ck oiia, oio semme, (ck o coss, a (ck o comeiss( II, . ia, iia 28 e, accoi  e Ma Iiaoeoo oks(a a oeac maamus ese emaaa ous is oew, i Agiesmogy2. Aigeo oAgioes  sei iusi sci igy amay oe Agioes4. ke cauo sec asemaaquos om ima soue Eu a come ogoi ew ouamaa useiecssom6. aieca ac  caseioaoa ais icssom maa I a commissioAgisa a w  is2 e s  Mcaia a ao emieae ioks ooemi gu(Cisa, ws, Mosms, Aica, a "immigs" oy oAgioes.28 eooese ca, see e s, e Scki u AuIia ioks:ok Eao(Ma Iiaoeoo 4ok maaaioos eii oew a kwe8. Emasi e imae oAgioes iCaas.(   .Kiss, i"ece auIia ioks" isi, ccis oks eiyaoAgioes a caea "asc ceisuc, isui coe, a imeogy" iwcs mus"ascayce usc qua osocie,  sa ese" (. 6 Usi e sameca as e Ma Iiaoeoo s eces eiis: "Iia,  cei e woeae ioks oa css omi, eie omissioocommissio [a ce oks s coaiece, imo su mae [aa auo   use e same secoa soues es a e   saye same i" ( 600ea e same coas oy eas e same coaecesa ases.  cy assi a cei ese ya oAgioes,ese ses e way oeok ews a sueque sio ie80s. Sigca is e cae so ses ese e coes oAgioes as eiices came mo cia gimiimaieam socie.Ses ie 80sowi ese o oAgiimages ioks, aecomei s was ueake Aea Ecaoa isii ,tl thCr  (co ea, 8. e s emi246 SociaSes oks esciAea. I oses we  emi e si, ga,a "ua ya oAgioes iAea SociaSes cuicum a assess e ai soues scay is oiquacies, eo, ses, ao imessioa coe oe SociaSes cuicum. om ese oses, es o was seoe cui emes wyi Agioes ioks: ces oiquacy (i.e., scae coge o"si oomissio ces omiseseao(i.e., socascio o"si ocommissio a ces oas a iccucies (i.e., "si oieo(co ea, 8   Accoi co ea, "e is aaqua, ougaa, amou o coe amos46g . e is e ima soues . . . a cocious isioomaacoei  oe" (  ougcomei ii ew, e  cisemes "aia" a" ese, cessa, e o oes ooscomiie. . . . e emes a sa emes" (  is aiass ieau iay oemac soues eca aea coc  eseousss a  e eaa oe s ie, wcsomewweake iauo sio ss, e  ises awass ooemacoks a soues gai sos, ases, eo oc a misieooAgioes, sui ie "uoo a "is" oseoks ie Aea scosysm.Usi a mucsmaesame oauoOao oks i84, Oeiquai emia coee equey os sucas "waike" (8mes"i" (46 mes "ski ( mes " ( mes a "ima" (2mesiOao oks (  s e aa "e" eega a sisco, e cae s "waike" a "i" we useso eque may, aauay wou, ioe coasos oAgioes amo ss. Ieec oks  aoy a scay eseea magi ga ew oAgioes, assei e suo ow cio(umme 86we Oei oy a Oao oks is s, wca is oow  make suiageo. ss,  see aeougi e omo si images a ya, a is ouae "oem oece wasIia ice s oks is ss seous aeaiewos" ao ai  "o oimisc as e is mucom imome" (84,  Ses ie   e ese sigca ses oews oscooks ok ace  e s, asoe suace, imomes a ces iauocuicu a. wes e iase ie awass a isiooAgioes ie s oCa, ccisms ooks ga s om e aee a iccucies oaases agaiAgioes  e coaimaeae oem. Images oAgioes came csa coecio e "ok Iia  e Iia4wcaAcec ew oCa "ieeioe s i owgemo"(ais, ,  e gacy ocoasm coie  e sucamewo oCaas oks as ey  "  e Agimos a suec, [ey] aow a  see  oe as scaac", a as a su "as[make] iiasi icu  see em as ai a sce gaacosc me" (Coas Moa 2002,  0 us, e coem image oAgioes was icay a scao: "e image cou  moiIia we io e sa icoso W socie.  ege aey ce ey we ei come ss Iia (ais, ,  Moo wis coi"aueic" comes esseiasa e "Oe w, asSmi (aues, a"e a osucaueici is a eaiigeus cuuscaoce, caoca emsees a s cim   iigeus. caey comica ieay e ococ" (  e scaagey oAgioes "cou oy  cogieie: eicoucoas Euaaieswas aays cewi imaame a aio (Coas Moa 2002, 0 us, Agikwe, esmogy a isioe  asseoy ioks ao  e ac ie cssom:mes a misies oecaoa w y awa aIiaoe mus ioeie e ocuicum soues. cuicu a maa a eug ac mus kweaeaue s a coem issues oagioes. ey muskw w  cose maa aa aia a w  acauagioes ia scuway. . . mo ais, iis imaac i e aia es  eiacs. (Siaue,  2Ia 200s, C emi26 auoCaas s iisComa a Oao isom e mi80s  e ese. 2 Images oAgioes oe mo s sa seeas a "sc oas a "sage waio (C,200  . As sc, Agioes a "se om e aco oe2ese y e oses ois secooe  ew, I  oy ie se womii e oe.48 a" (   oecos eae suec As sage waio,Agioes a cas es as mooe   ciome C cagos e images ocoem Agioes ioks asi ec, a "oem", uque sa os, a iisie. Ec images oaocemoes  esee a cea aisc a cuuaccomises acauao oie swioucoem osc coe a eoImages oAgioes as a "oem" usuay i co oase (ugs aao, suici, a y. Saimages oy cc Agioes asuque saa ie eiea wcmay seem   si as ie e a s sos. os images oAgioes a " e moscommocooeieeu Agioe ioks" ( 8 "Iisieimages" oAgioes "is e sa acce Caas oks" oi em ie s caw ey saeaom e a oy suace wey " e images oe oecagoes ( 0 ac musecoie   cauous iusi oks  emi a cqui oy eicoeao eiomissio a miseseao oAgioes.tStIewi e  AgiecaoiCa a Agiimagesa eseao is, e omi issues oseaase asu  assemo comei.  e is a emo uases w Agiss a mosy iegio e ic scosysm s co a mi.e acamic, socia a emoocees a suggs ey ce as Agiss iuaseis a e om emi Agicommues as ess comes mo iegio maieam socie. e, issues oii aiicaoay a sigca  sucAgiss. Augcs, iCrtCh thnAb l (2006 os a ieok aeoae oAgiss i sco,  uses e sus om e oiayaisuaoSkis Assessme (Aia, w, a mecy Gs 4,  a  as key measu sas a cos ae sus "a 4sasc" ( 8. Wi sscags a coe ,  ss se"aes oies:y, w ecao siao gcoeo ocuuymaigu, a a cuu owea ey may com " a igouooio goike ss. O oe aee ouomes oa oigouoois ke   oscosus. . . . e isee asco wi e mi ciacos  oems wiacamic oae  o asois agooac a  weakesco  i ( 8cs, we aa i  gse coe oIigeus kwe aesmogy, a, ugs Eucec , oe oemac assumio aseo. Aug es cy cim suceo as causao egey ouaoSkis Assessme sus amo Agiss, suage ceaiy es.Seco, cause oks  come e maisoues ie cssom, sesemi eiuse wi ss gai eieio oAgioes aissues wou o iig weec  ga images a ya oAgioes  aimcoss us si os? Augmeus eao ooiay commeeoks emi  si a ga images aya oAgioes  ecouc(a sucews a coiousa ossioy waaeie  ey maieecay mias ces i mosy mai"cosmec". W coe ioaoi suaai aoa s imowi gaisiooAgioes a issues, ec is s maiy Eucec as Iigeus kwe a esmogy a oeiga us omiewiie s.i, e acas ioea ieis as ima as e ok ie.Eca e  cuuy sei a awa  oe images a ya oAgioes is a oeiways okwi a ii. e ees ieiaeaoa ioeme osga images a miseeseao oAgioes is aeca may miskey aueioy imy acoey  eiss.Crom Coeo mosoe eie ceu, ecaoAgioes oweaassimi mo Wee gome esisiusiaysco osiiasco a wee gome seggaoiegAgiss, e goawas cois ossi aimeacoacowe wi a ci caa sociaeie, Agioesices ai a. Oy ce s is s eackwe gimi a asseOy ce s e a ocess guiAgicis. Oy ce s emome wa cooguwi Agioes wi gomeaciesa ias.Simiy, SociaSes oks c Agioes  ao eeome ec e caa sociaaose: om e o cisa gaya a scio oAgioes oe 60s a s  mo isia uaos oe 80s a s. we as C (200 cos is,"Caas oks  yecome  g wi wcoiaomeawiia soasesocie. As suc ey ece oasociecoe iwcey a we ( . us, Agioes ioks coie   e"Oe. Ca scacamus ae a a so seoogssioo oisioa eoUima, Agiecaoa Agiimages a eseao ia icay coeca ec oe mes. oy Agioeseeee a cos, oks oecea eweem as cooes.we as ey ga asse eicaice, we a gs, ces igome, sic a scocies ga aecw ey we yeaieioks. O way  ass Agiecaois  i si aasc Agiimages a eseao ise,   si aasc Agiimages a eseao is, Agiecaoe  asse is coiaaaoo ecaoogms a oks is  e  oAgiecao Oy ewi Agikwe aesmogy  coga gimi Oy ecacoo aOy ecaAgiecao u aa a emwe.CE4AGIESEAOISUEY SICSSECOA SOCIASES SIemi Agiimages a eseaoi secoa scoSociaSes oks, is cescs e misy escai ouomes(OsSociaSes ug as ey ai Agioes a issues,ei wss a eec kw wiieaccoue. ee oks ae Suey sicaese coues a eemiusi e ca omauga McAi sea(a e Misy oEcaos eaogui (2002 SdSl St CrSociaSes, accoi  e  Misy oEcao is a "muisciisuecaaws om e sociasciees a maes  s maiecoaa sociaeies" wse maigoais  "oug sie,ac ci w a ae  acqui e quisi ioao coimuiecs a  make asomes" ( Misy oEcao ,  .Wiieacg, e misy ouis escai ouomes (Os Ie mosce Os e SociaSes cuicum, Agioes a issues a oymeioumes iwcss a eec  a e oeeAgioe a Eua a eiei oeacie e oCa, 2sc i  iAgicommues, w ae, a isAmeca,  moa uei oe ways iwcAgioe iecwieieie, a 4eie  oAgioe ie a a ieeooAmeca (. 24,  SociaSes  wi ga  Agioes, co e ogi oAgioes   iAmeca. e Os SociaSes  cogicay coie om e G coue wi e s oCa om   . ey meioAgioes oy umes ii Os, iwcss a eec  assess e iecoeeAgioe aEua, 2sc coo ma  Agioe, e e a e is e e oCa,  ea e imcowes eaioa cies oAgioe, a 4a e imcoe ioa eesiooe e oCa (. ,  As e w seSociaSes  cuicum, Agioes a issues a scieoy oe ieOs iwcss a eec moa kwe oe cees ceAgioe iCa  e 20  ceu a eises wi e  siiasco, 2sees,  seome, a 4ea goao ( MisyoEcao 200  2.s e mio oAgioes a issues ie cuicu, eseiegsoue ckages cuicuguis a a simome om e misyeous os (esisi88 iwcAgioes we seeas scaoec eaac suec w ayeima s ie s oCa.Agioes we scae ackweie gui as ey we seeas eaye iCaas. Queso sucas, "w geogic as, e eseeo oes, a mi coio iee e caoa e oeay semes?" (SociaSes  a "Wimce a  oe oes?" (SociaSes ( Misy oEcao 88, . 4  aceAgioes isecoa a oeces iCaas.e Iegsoue ckages e SociaSes sa ao o a socomei commeesoues eaccoue. Ioe  as"comei", e misy eas i see w mucico e aiouomes.  is eaois a coious ocess, a accoi  e misy:soues e  a iay sigca ma e aiouomes iiaIs a ea acci cssom acw a ai misy s  use oiaeaoca. . . .ai soues wi ieicommeess a mimum o yea aewcme ey may  wiawom e GCoeco, e i eioiay commeess.  e Os SociaSes  ao eecss  ase e imcoe "io ae "esio oe e oCawe  s e e as a "io asoose a "sise" a wioumeio e Mes as key aye, e cuicum cois aioes a coac.  ioaoaue ca oiaaooks, see Ea, Sec, aMagi ai soues: A Gui a:www.ego.caescssm_gui.cisio gai e wiawaoai soues wi  seo mi, coio ocuicum suo, cuey, aai. Sco may coie  use a ai soue aewiawaocascoa ais oai ( Misy oEcao,  Ae me ois s, a oe oiay commeeSociaSes a oks we ao a e Suey Scosic we a sg amaeswi e SociaSes  oks as o awas commee e misywas s e Suey Scosic (Cn thGl Cn  ao susi oeok  (rdrr:   88was a esicwas  eoe oiamisy s   Oa e commeeoks iSuey, e Cy sees  (Crd r  a  Cntpnt  is e moswi use ac ie siccause ey ow e escai ouomesie Iegsoue ckages e moscomei. Mosoe oesoks a useas e osumes ie cssom. Augac a qui use e oiay commeesoues,scoas musa a oesoues  e scocase em. Mocomica we is ae soue sSuey is co i ua   Mosac ie e ow e scommee e oe a scosiccoeee as e aoks cse coe escai ouomes oecoue.  I caoy scu as  w is scic ok mai oe sics  iis a ok amos(iasecoa sco iSuey sei ae me oi oiaa sicauoo a e ma oese oks a s ie sco. Seco, e scacoe,augoy co u e 80s, is qui ouge 20 Ceu. we I wou aue, aeioascussio wi oeSociaSes ac aoiaa siccoees a isicme mees, ais ok is  euseas e maiok icss eas a eosumea  ac a ss.  om scussio isicmees, SociaSes me a s aey a use e Cysees w e oecommeeoks a o eei  y eicsses as ey  coae cessa escai ouomes.  E e me oe a  e siosge ois sseao e oe G  SociaSes oks we aea "s a e sco ca ese em use.xtbI Ab lIemi e auooks e e g , is secowisw igew oks y Agioes scay a cue usiimages a accomi s. e secimages om e oks i skes,iis, wos oa, a ogs. cause oe e me ames eacSociaSes coue, e images useie oks sw a e. Ie mo ss oks a mi e mea oskes, iis, a wos oa (sucas SociaSes , wc  y Agioes as oec os. weie mo ce sa ese, oks aosesi use ogs (sucasSociaSes  wc  y Agioes as suec os (aasie os emsees   om a ga c, ese suaa uaya oAgioes    mai esseia seeas a oem,a coeua we om a mo si c, some oe oks cee e ss quo oe images uggaisioa ccaii. eimages ie oks, we su  mooceescusseicss gai eiscacoes, meas, a imicao.Ab l  Mnoks   cAgioes as eoec is. Isueyi e ogi oAgioes  e eay eooCa, SociaSesoks gey mai em as sc om a Eucec i oew. eya "se om e aco oe  a. ey    ie sws, oe gu, wi eicks  e ewe osimy ie sioosuca" (C,200  .As suec, iiaEua a yeas e accomis, e ace,a e make os. Ia ii    Key, "sco oCa", cquesCaieis e wi e Agioes oe Gas u (see gu 4.., e suecoe ii a os is Caie a Euaese  "cime  ae" (C McKay, ,  26 Auge  ackwesEuacoow "Eua cimeow os a "eee(gu 4."sco oCa". gu mocog aso.Ogisoue u iC McKay, ,  26.eicooe oe, eouge  oes e e ousas oyea" ( 26 e image sws Agioes as essi aye is. Oy a w a si w e sa seaoe ac is eis ioesomewie  as icoies e a wi cques Caiewioumucoe Agioe oe Gas giocques Caiewas a emaw was commissio e ki oae  seaa s u  e Eas  ace Gu oSwe i a acea css oe Gas u aa" e Ki oae," us cimi ecoiAmeca. . . .Caiewas eawi kiss a s  e  oe  meuaiie w Wo ( 26O iamessage om is ii is aCaie e Agioes, is ice. e Agioes aciacoa ise  Caiea e Euaw Caieias coaca a wi e Agioes.Simiy, ia ii oy Keey i a wi e Assii, esuecis Keey wi s o oki ae a  w e ces oe siaccomi Assii a mosy ig(see gu 4.2 Ee Assiisi si Keey is cess. e coe wiiwcis ii is eseeis ie ceeie "Coii Coceeiia ae" ( 6, wcscs e sugg eee o Euao is ocoi e gwiiusy.  SociaSes , wcco  Ceu Ca, a e ous s omea meioa use(gu 4.2 y Keey wi Assii oe. gumocog aso. Ogisoue u iCMcKay, ,  6e su message is aiiaAgioes oe ai  aeawiie caoCaasia iia"e" a "a" sucas Keeya ay e isa  e e e. us, e maiaye iis me oCaas maiEucecay sewcsu ioes aais Euacoo As suc ss may acce is ioos wiouaAgic.is Eucec image is ao u i CnC isuciis as eo swi Eee i, e "Couu is" (see gu 4.. Agai eii c i uay ie mi a is a e eeowi acoega. e accomi Agioes a eieoki wo aok oueaiy. ei ie "eeo is us mimi Ee  ss:"e couu  is ayea  ie a. ey acas ie e oes a e mes" (CoWae ,  . e  ao osa ieo oie cimi awioum,Cmaiwou  icuy come s ma oe swcoi. . . .Sie  ske [e  oes uages a ueoeiways,i.6 gaie iesa scoe  oes. . . .Ma mes  s , i cea. Oe  was cau someSeca, emies oe   was ua wou  ekies say  mage esca  ua s cao aaaac ue was a sigom e s a su . . . .Ie e some kiei ie summeo.  o kwsw. a i iueoayeem. e is  co easooe couu is a. ( .(gu 4.Eee i6. gu mocogaso. Ogisoue u iCoWae,  2.e s ces oi wioumuccoiooa e Agioessigca  ie a. e oy meio oem is e "cau" a"u" o wse uaimage oy mos em as imi aggsso.Auay o oe moscoge a scay "mous" iis iCa s is "e a oWoe", wciusas GeWoe y woueoe ai oAam suoue soie a a  Iquois sii coemaa mouy as e(see gu 4.4(gu 4.4 e a oWoe. gu mocog aso. Ogisoue u iCyis, ,  248.ewe may symi wi Woe, e is"" ie , as s ce a uage sw s ss a ss  ie a oe " ow ae". Icos Woe, w is  ceie ii, e mess Iquois isysicay mai aceie coeci Woe wi s ck  e ewe asocay wi ae is i e i eais, a scae ci a ewais s i eias aaueic ew a accou oe Eseamo Caa, is ii is "e a wo oco w ia " Iiawase" (ais, ,   e ie amiWes was aaioe "eSage a so im e coema " (  us, w e keIquois ie ii s eic acceeas scay accu,  mai aimagi image. mai Agioes iCa s, e a comes oauAgioes a oo em. ey come accommes a eway oe cawioumucice oagey. As suc ese images oAgioes omasi Euaeoa seme a e smiss Agioescuua scaii.Ab l  Etloks aaccou e mo s s  ese images oAgioes asocay a scay maici, oe, oemoem as "imi" o"sage". oks asuey e mo ce s  g Agiecism a sa. om succo, Agioes aesseiaio a escimage.Ia og oa "ackomi wi a ais", e image eseeaeaua maki is icuackomi e suecoe og a cauwseems   a scay accu e (see gu 4.. we ie caio equesoa, "Wis i caieois ais?" (CoWae ,  0Auge auo moske ie  oec e ackoc omaici e image oe ackooe ai, e quesosu a "W awa i caieois ais?" is semaic ee, we may seemsigca, iyi Agioes iimage a , cuusei,esciay ie cssom  ss, is esseia Aeooe mi ai aames oe es wou ao coeua a gi gamea auei oem eaoy esei is icuog. Agi(gu 4.ackomi wi a ais. gu mocog aso. Ogisoue u iCoWae ,  0.oes a mo a" a ae" iwci o is somei aca oa keo ke aioa. ac a ss w ca oimages os, mawks,a a ckski amaii auo oe.Suceseao casioo oe as e maicMyicaOea ec auei os asuos e"ei" osiusces a eiimicao e ese. (e2000,  .I Crd A Mt tn  a mo gic og oa you maoi e Sue as a  oiaosws aimage amos e s(seegu 4.6(gu 4.6 Sue. gu mocogaso. Ogisoue u iCy is, , 20Ie secoe "ai Sa: e Sue", e  ei:e Sue was e cegious soe ai oes.Acay, is s i   wi woi e su Amo e aiCe, iwas caee "i e." is is a mo accu , siee e soug sio  suec emsees  ia sue. . . .60e we aoweo i, osuie Sue was oey eiace, owi e ym ocs, kee eigaoe oe ce .  o emsees, you mewou eics eewi skewe o, wcwou  aacs  e ce . As ey e ey wou ackwa uieskewe we eou e sca asuewe  igesem ases oe a  wis i esseiaa waio (Cy is, ,  20 gigi is icuse ai oes, e ok ii gicsciomay  iee eaaimage o"imiss". Moioaoa coe a e ac a ss  ue mo ye imae osuca acemo. Mo ima, we is ae og s icia i a saciao is iasiooIigeus sceieeces aea scIigeus kwe. Augscay aogicay accu, es e image  mo  agoois ossai aue Sue? Wimessio es is image a? Wse ice isuse sc is saccemo?Simiy, e ok ao oimies a oes e ooes o coasii secoe"Eo:e CoasIia e o a weu weasociees. ey cou aom se. Maquia, a mous aaom e aa ook Sou, oouIs, maesc Ma we caieias wi Maquia a soe. Iwas easy a  eus  gi oee. e cws omoao a swe kiewey iueooeise aeeesCoasoes. (Cy is, , . 2is scioiessee ys Coaso oes as o aggsso.Simiy, e auo sc e Iquois wi iay magi images: e "weuIquois moia aosaie a oe s isoueOao. ey soyea e missio ia . . . suiies we cauau a . . . e Iquois we skieaggsso" ( 2 Augey may suec os iis scic e, ey a ess moie scca6Ie mous ii yi e  (oMassacoSeOaks  C. W.ys, e Mes a cas e "sage waio as ey a cay seeas e oaggsso w a oeck iga e  (see gu 4..(gu 4." oSeOaks". gu mocog aso Ogisoue u iCy is,,  282.e Euase a seeas e a cms w oy o a so ckwi es a e sa miy si ck oi w e oe oks swsg e ao ois ii. Ie accomi , Coa Wioieiao eiae "Mes a Wes ssee seme, ic a soyi e iis o ugs" (,  80 I Crd AMt tn  e  os a sime scio "e coccame  a aaSeOaks, we gooa ey se a C emoyees we kieiag wi some Mis, suoe oe C" (Cy is, ,  282Ies, we e same maiauo Cy, os a mo ec, ssmo aac e same ii is oeok,  r: CMWt,  iwce caioa: "is maiciew oe  oSeOakssws Seme a s ay oeyig cos ki a a s agaie Mes"(Cy, is, Mos, Sey, ,  . e scioie  ie aoos a e c wces symi wi Seme a s meas eii wou oeise eke: "G a a y oMes aiae co. . . . G, aieige, wecaa was ao aemoyee oe C.Seme, a s ueis, we gaea Mes as ieo cause oeimiaesy" ( 6 s is co we e suecos maiececay Euaas e Mes maimess w G a Seme a wewiie a.62Imo coem seis, oks coie  esseia Agioesas ie aoa sa Commowou  ogs oaoesiaoais. Icea e Sueme Cou amuukw cisio aess coee iou mem oe Gisa a cia e (seegu 4.8(gu 4.8 Gisamemcea.gu mocog aso.Ogisoue u iei  & E,200  406.(gu 4.aee uq oi aum e. gu mocogaso. Ogisoue u iCyMos, 200  20(gu 4. Cemoai ^ (gu 4. Eag e. gu moSck. gu mocog ^ cog aso. Ogisoue u iaso. Ogisoue u i ^ CoWae ,  6.Cy Mos, 200  246.Ioeogs, aee uq os a um e  mis aacemo w e gome oeaagy e ceeae ocisiiasco (see gu 4. a o(ecu coe sgaiCoui caies e saci Sck ia a ocessiooee (see gu64. Ao, icea a a a og sws a eoi e eage (see gu 4. we iese ogs, eo ascio a eioess (a ac ue e scaacuusigcae oeac Ia e ysicaimages oAgioes weaae, masks, a a ca   sie cuu sc, a symc meas awayw iessee omo a ea aec a maiciew oem. Yeese cuuao a ima ss  a a ue ioe iecuuo a su  iie oks.  omasi ese imageswioueeo a scio, we ss i may comeseiio e aese a e oy ai a ccscs amakeAgioes "Agi. esseia Agioes, oks oe mo s s omasi em as o a aggssi w ecia maiciimages oAgioes seem   e  is me o oks oe mo cesa ese   so Agiao wioucoeuascio oeo a wi e esiooeicoem aes. I, Agioes aeaoime w sucya come eieseay a. Moima, we Agiices coie   missi iese as.Ab l  loks sueyi Ca 20   Ceu aeamo a  ese images ococa y. Wi images ococ Agioes a seeas e eaw a socay os mo " gs", ocooe eie, o cims. Wi images oy, Agioes a seeas e cms, mosy isua a imscommues.Augwiie me ame oe 20   Ceu, a scay sigca"coc occuei8eee gome a e Mes. as e"Wesio, e Mes a ga seeas  as oose sis  egome (Cy, is, Mos, Sey, CoWio  Ekiimages ooe a easo "io caies wi iga cooo. weoy C a McKay use e , "sise" o a e "Wes64sise, 8 ieiok ( Usi e  "sise" as oose"io ces oy e Eucec i oew, ao e ic image oeMes a e scaieooe iamea s  ceoweewas a ai e Queeoa eoCoeoa oks gu ecois issue.Images a ogs oAgioes ie 20  Ceu, weiasi cem as os. eme, aAgiwomais ogeoi a "aoe  a os gs", a ie ckgusig a "Iiao  a "Wee Oy sicegu (see gu 4.Ye e caioa suoui   coeua e siao Is e imagec mo oa e oa os A e es aa useos? Wscicay  e "os" wa? Wwe e ca socia a ecomiccoio a is "os?Iaeog, a Mimaq y "kes  ia moaoos gs iw uwick" w acas a "My s wa  o a me, "scouaes", a "goaoaes  you. caes us" (see gu 4. Iis icuog, iis caie y is acayici ie moaocause  is cauo i  e ossig, ewe may assume a is. ese images  ii oeouge ague a,ioks, ey may iee eke ga sos oAgioesamo ss as co os a comai.(gu 4. Womaoi ^ (gu 4. imaq y a waoe a os gu ^ uwick s gs. gu momocog aso. Ogi ^ cog aso. Ogisoue u isoue u iMoo 88,  208. ^ ei E, 88,  208.6Auay o oe mosiamous ogs acaus o"sise"  e gome is e o oa Mowk coi a CaasoieaOka i as u ie oe commeeSociaSes  oks (seegu 4.(gu 4. Mowk waioa Caa ^ (gu 4. Mowk womawisoie gu mocog aso. ^ c. gu mocogOgisoue u iCy Mos, ^ aso. Ogisoue u i200  2. ^ ei E, 200  4.e oks use s sucas "csis", "ce "s a "coao sc e es aOka  is me. cas e aggsso e amousMowk "waio is ysicay a wa a oki waa Caasoieas iyi  iimi m.  is ao wea susses a a kee cos ce,as o wou socay imagi a oswou ok. Iaeimage, a womaisseeoe gu ci, c o c wi o a w i oo asoiewi e oe(see gu 4. e caioiis og a, "is Mowkmoeeom e Kasake see  e Oka csis o. . . . W wou see om e see we waio we ki a sio ocMowk gs?" ( 4  si is queso e ok ews e Mowks as a oemw  aea  eiowoe. Ao, e og is amguous iaeewees kw w e womais ci oe gu. Is s is sessecauseoe soieocause oe Mowk waio? a e was sse amo eMowks, e mea oe image a caiomaiuaA simiimage is eseeoe ii aIeas Oao w e caioa, "I, e Oa ceee mucigome   s useas ago coue, o equee mem oe Caami . . . e coaoesca a aco ke  sis ie s sueia o coao(Cy, is, Mos, Sey, ,  see gu 4.66(gu 4. Ieasii i gu mocog aso. Ogisoue u iCy, is,Mos Sey, ,  .e image oe i s a aOa ma wse ce is co a keea is i aaeag oCa as a o oie mi oemae a may ueioy se a message aAgioes e ioe.Agai sucimages  omo cssuuague eeAgia Agiss ie cssom may iaoke coaoIaio omasi coc oks   y Agioesie 20   Ceu as  isquacommues osees aguewi e sociais oaosm, ug aico umoyme, a suici. Ic e Sy  i2 e auo o C   tn  w:e qua o oe sees coie c. Eougaowas eiwas coumeiuea amous. Suici s we egsie cou a seases ke usis coie ki mamo oe. Moss iie y wi ieousi, i waoiooi, a oe. (a ea, 2000,  seegu 4.(gu 4. Sy  cei moy. gumocog aso. Ogisoue u ia ea, 2000,  .e accomi og ioes is ga image, iwce caioasks, "w wou you eas aAgiocei gome moy?" ( 6Iaaem  emi wi e Sy   is me, e  "Oes" em.O  memis esseiaoai wi aae w e oe w a m ie  a esseiWes ces. Ss may woew coe og may acay . W wou is o icuSy  mem"esseu  cei s gome cque wse image is ecy cauo aaecise mome?i  mo ce mes, ia"ucse" secoeie "y oAgisees", e  ss ags oia moa, sua usi, w sociaseices, aw  eecy ca coio cse ose u icouesassociawi e om  oe mae Ie . . . osaoa waqua, sua usi a aca a ee g oia moa, iecous seases, a sa coes.(Cy Mos, 200  4(gu 4. sis is Ie gu mocog aso. Ogisoue u iCy Mos,200  e accomi og ioes is scio(see gu 4. Isws auaaie see a a i message oy ie caio "sis oe see is Ie a  gumoyme a a w sa o"( .  scicay segga is "s" oui e mai io a oa cai i"y oAgisees", e ok s coie cmi ecms: ga images sucas is o sgmas Agioes. I,Agiss wiie cssom may eaea emassewi esecoasos.I C   tn,  e auo ai a coi is essiya as ey  e ,  Sv f  l Intnn,  wc68e  Iu oas s Ieas "e mossuicieoe oewo (a ea, 2000,  28. Uou, sucscio a images acommowiioks w a   see a aaue coemsuggs a oems oAgioes.Simiy, ia og om  Cn I A Ctprt  siAgica yeas  iaimsseaoiMa (see gu 4.(gu 4. Cia  Ma see. gu mocog aso. Ogisoue u iais ea, ,  2.cause e accomi caiois weiese e, a a  e a ois see (aa ge mosseescoies   esma a  ois icusee may  imo we images ooesees aa "iy" su  eseeie ok  o a ee oe aes. As ioecases, e coe is og is ig iwc eoosciois oas  w w, a w is siaoscome  : w caa o osicoui a use   i iy?Moo e ack a w og ekes a see ossss wiieseao yi Agioes wi oems, oks  uu emasies a siao ococasociaa ecomic s. ougsuceeees  e  cumeeas ey  ecsome a, a e osia ga ses is e Augoks  y  eie issues a,gais eie scaa coem as oAgioes,esciay isc a ci e simages oem.6Agioes as coeuaIcoeua Agioes, oks   eaem iisoooemisaia eicuuswe a e mose "ya oemiese oks is icay eiaee ie a  ie, esciay e ossueyi 20   Ceu Ca. iesei Agioes a issues, oks gey  amosaceouauemmosoe oks wi  a secooa "sciawiia ceouaos em. Ie G oks, images a sciooAgioes a mo e as ey usuay scuss e e gucuuy  Euacoaca sc eiieco  a aecoacwe as mucas Agioes a iooio e , ey a e mos ieewiie Euaa o"e", a, a se, as moimages oEua aoAgioes a ese ie oks. Ie G oks, images a scio oAgioes mosy ce oe a,a , seme, a Mes "io. Agai we ey agey eseeio Euae a ogss. Aeis eAgioes seem  "saea om e a. is ieeisiooem ioks is seemosae G   Ige Agioes aiwi a w images a iescio oeiicioie wowa,esciay e iiaism ommy aa ais gaagaw iWoWaI, a mmy ie iWoWa II (see a ea, 2000eiE, 200Smi, Mc, Scuy, a CoWio 2000 A w oks o agme o oseao  e 20s a s, augcusi mosy oeiy: "Sociaa ecomic coio osees we o a ma w sougemoyme ie cies cescmioa s" (Cy Mos, 200  6.Oecs co Agioes ie 20   Ceu usuay i siiasco (eeees a ess  a Agigs,  cims, a segome. s eiac iciougue 20   Ceu, oks eem. eiaee a, ieec "iisi" come aaccee oecuicum, a ss  woe "W Agioes go? Wwe eyi?" e ga may a aiccu cosioaAgioes  "ogsse a e  maiesseiay sc ugue ceu, wi esame ai, same e, same cemoes, same ao, a same issues.Seco, a moas a misaia icuy ie Cy sees.Iaaem  i Agiewis, e auo use coses  ice au we e ice oAgioes is missi. As aico "ees ", a Mes gi as a s (eie "I Am Aeae " ea au ie gioAg, wa a ase we go aeimes, a  o gu asuaieguiea, so ae gs  wi a eo iemi wakes u. . .We ao se  e coss a  eic. is ao ssme cause soyi owi measaoese oe iewie Iis ie  see e smoke si om e coses. Aese mes, isae me awe ca geeiace .. .smo e kii se. . . e cos a e, soie, aey so ce agaiouskiee. My esays aecos we a kiewiia quaeoau a eies s eouoe aie.. .W I am saakii ok ace . . . I  a w scwisgy ou, a cais is ou, a me. (Cy, is,Mos, Sey, , . 8is image is ioewi a ii c o eei Mes oeck wi aiseiei (see gu 4.20(gu 4.20 Mes oeck. gu mocog aso. Ogisoue u iCy, is,Mos Sey, ,  8.Ie ckgu, ewe see a i , assumi seaa  e Mes wse a cwa oaemi  soae Mes ( 8 oy es iss aeaas aagec a aassumes a Mes c, isws em aso aggssi. Simiy, iesei e my, "W e SaoCame  SquamisWa", e auo  c om wse c e s is we(see Cy is, , . 284 Ueioy yeeecay, e ok s miseseea misaiaese ses as aueic  Agicuu a e  giice  e ogiauo osucas. coeua Agioes, oks  iee eeiii  cuuy, say, a scay. eiesioom e maiaccous ie oks es cog y e coo ey  ma a coie make iCaasocie. oks su omo e kwe a uei oAgioes  gi em ice oy iimage i as we. s eseccisms, we e oks  sw sei  em: ey cee some oeaoimagesey  i some si imagesa ey aem   gaisiooAgioes a issues.Chlnn I Ab lIcei aoimages, oks ask ss  i ccay aueimages a ssie ases esee I Crd A Mt tn  a skeoekiso iecowi Agioes, e auo s asuca cois oemaici s ii caio "e iusaois ao misa" a asks,"es is c  us ue e s oe kis iAmeca iaway?" (Cy is, ,  2see gu 4.2.(gu 4.2maici ki s. gu mocog aso. Ogisoue u iCy is, ,  2.Ss a aske emi e image mo cse a acce ias ai"u", ugccaii ica aa euei oe aso e co esciay iuo i ogaic ieio.Simiy, ia skeac e ecuooomas Sco, e image, i oi ow wou y e Mes as ass a uoe as Sco es e u,ie a s(see gu 4.22(gu 4.22 "Ecuooomas Sco". gu mocog aso. Ogisoue u iCoWio ,  we oe mai queso a se ss aeouge ague ascussiosuoui i oew a as: "Wimessioes e c gi oe ecuo  you i iwas aw a suoeooo oe" (CoWio ,  . e  ao ei aSco "was iioa ce oki uas agaies gome, suck s guas, caee Mes a ck ocowas,iueeimaCaoc gio a a muee ( . Ia simiaccou i r CM Wt,  Sco is scas "e mosigememoe Caay. Iiso Sco uy icis aies ews,ay a ysicay ases guas, a ae  ouis e (Cy,is, Mos, Sey, ,  . e uage oe  is so agaiSco ase oks cm as e "ai, wciie ca a i oscussioa. As a su, e aoimage oa o a aggssi Mes ecu Sco issomewmuImages osiiasco   cces om wAgicokeke  (aoai oki sage a imia ae(Wes aioki ci. we e og oaAgiaooki e(Quewic si wi s Wesioki ccees e ss quo iwce caioa, "is ki oog was use omo siiasco. Wmessage wou ise  W Caa?  Ca  oes?" (ei E, 200  0see gu 4.2. Iaeeog oaAgic, e auo w ie caioasucogs "we commoyuse iusa e suose oe siiascoeeee. w  eseogs summa e ose oe siiascosysm?" (ais ea, , see gu 4.24  oese ogs moa aimages caceeieieseaoa sc ie. Ss caequesoemea(sa ose(s eacimage a escaa cuuuei oAgioes.(gu 4.2ewi sWesic gumocog asoOgisoue u ieiE, 200  0.(gu 4.24 aaooomas Moo.gu mocog aso. Ogisoue u iais ea, ,  .tI Ab lIesei mo si images oAgioes, oks cagicee ga sos a ya. A mosucco a u ieacok asw Agioes icoem seis wioue aisoi oy "ao. eme, ia secoeie " oes Soo", a og sws aaia seice i Quec  a o guw e  ss, "e ssoo a ose acome om e oes emsees, eaom e gome" (CoWae ,  8e image oAgioes s e "ogsse yo aosos:ey a oie scusi oe sis a e soo eae oem, is icusecooe ok aims  o a e iyi Agioes. Iesame ceoe ok, a secoo" Coo" ss ae "oes a aima  oCa ui ge. ey  ma macoo  Caa" ( . A wi is  is a og oa sce oma ay, "a oa C y", we  Mcoa c msogaya  gay o Eaoi As. Ee e wooe wes"eae", Agioes camoa  oe aey a e "Oe (seegu 4.2.(gu 4.2Sce om "a oa C y". gumocog aso. Ogisoue u iCoWae ,  Iaeok, e ogs ccoem ss iwcecaioa: "Some asc oAgicuu  ce some aocoie. Wao a swiese os? Wces a sw" (Smi,Mc, Scuy, ,  8see gu 4.26(gu 4.26 Coem Agi. gu mocog aso. Ogisoue u iSmi,Mc, Scuy, ,  8.A e is e eeeaoa moi. oks suig e aoways a cuus oAgioes as ey maiiegeii. we ioo images oAgioes ioks aswcoem  s  e so aAgioes a oy Agioes iey weaceaici, iey si, um, ae  ceaiaomusic, oiey o ceaisaosaccemoes. I mo siimages oem ioks may  omo gacssuuague auei eea amo Agia Agiss ie cssom.Inn d Intrn  Ab ls e Eucec a iese SociaSes oks, a sigca sa iAgiecaois e gaisiooAgioes a issues iem. Mo ima is ae isio a iegio e mai as ooseesei em y ie mai   eaas "e" o"scia. wemosima is aoks gi ice  e Agioes ie as .I C   tn,  e auo gig AgiicioiWoWaI io e mai oe  eaia mai "Wwawasce Caagome aici ma Agieises. . . .Ma AgiCaa came accomiss" (a ea, 2000,  Simiy, ia sciooee WoWaII, e auo o C OCt O St s aa "icuy e oioo Caa eisau6000 ia" a meioe accomises oOiceWiiam  uc, aOa w was awaee suisyi Css (ei E, 200  .A w oks ao cog e asc a eassimi  oegome, aii a "sc miske":o eee Agio a e gome weasc, wi e gome magi eic Aeesise i8 e gome  aasm was e oysoo . . . e Caagome  ae oy soo sise was  e assimiooese Agioe. egome waeem  come ke oeCaa icusms aewi. (a ea, 2000,  agicay, e  oe sc coo a acemes weueaea owe e gwi a amous immigo (ei E, 2000,  Agioes a aima  ooueay oeeees. . . .Iue ecec a Eucec so e ea Essgaee cuus oe Agioes. . . .e gome was mis ecesm a cisassumio. IeaEuacuu was suo a  ai i e o wou imo eis. (Smi, Mc, Scuy, , . , 0 ackwi e omissio a commissio oe s oks cagi giagey  Agioes as oose ssi cms. o, augsmaa gy sec, e ioooooaccous, , a a omAgioes ie oks os a ice  a oe uoice uea, asieoes ie maki oCaas.O oe mo mous Agiskeso is CeGeoe, CeoeSquamis oa Ieom   6 w came aaccommieyi Agicc mo si a eaki maieam sos. Aeeos ougs oAgioes a e mo woeie "My aSoa", is oi C   tn:ousas oyeaI  skee uage oe a s i ma ices.I ok wI ea u e was ey eo.e  we caa ick wi ,e aiwas  a ga way e s ocouss wis.O, a osioocas aueI wae a oukwi e soueess omy oe,e e essis oe Sueme SI ie oeoooa is.I measue y e sus uey acss e sky.e ssi oe yeawas  e  oe saooe s i o  seee cami a e soeacy I seaoma se ci, a wea,a aays u me ayee wism a equee omy eI sseo my cso ey o acquii,couge, gesi, uei,a kwe ie oway o.Suca e memoes oyesayy, o s s i,ougwe  ss wieess,ss e ocas.weoe kw e cougas ie s, eieyes owee eag swoo as  ws esscis io e wa ai(CeGeoe, as ciia ea, 2000,  2Auge secoec oe sas w  was ke, ies oea gmmeo w "o s s i". CeGeoe eque ec osoe a eio e ye ae same me,  ai aacki ecoas  e, a memoe Eskaso o kweeeiaems, is ao quoio oe oks. I"sMy ", s cous  isiiascoa esses e sae sugg  keeuage a ii:I smy e  you ok awayWI was a  giAScae scoYou siawayI sak ke youI i ke youI ca ke youe scmea aumy wo.o ways I  ways I say,Youway is mo weuSo ge I oemy  a ask,my  my So I caacyou aume.( e, as ciiCy Mos, 200  2 gi ice  Agioes ioks, ems ke ese  misese omisaia em. gass oe messages, eeees, aseimes,  oese ee o a e Agioes  essemsees oy a sy. we usuay e oks sueyi e 20   Ceuwou i ese wos, mosy cause Agioes come om aoaow wes was coe us, e oy weima soues  ame wou come om  Eua. Iaio e eces o,  as ie  oi, scus, iis, acsig, a music, a a oioks (e.g., ie Og, aywg msogay, acugsCai mascae i cssicamusicia Kim , a siemusiciaSusaAgka (see Cy Mos, 200 . 2 emes esei mo isi a si images oAgioes acee e aoimages a gi em a ice, oks cake a swaackwi a accei Agikwe a esmogy. I, okscaao omo gauei oAgicuus as ey o a ec oe scaa coem es a issues iCaasocie.Cre commeeSociaSes   oks emiiis s mosycoe escai ouomes as c e oiamisy. As ecuicu emsees ima cus oa Eucec a, e commeeoksa ao wewiiac, a Agioes a issues mosy oesi.e commeeoks igea iois iyi images oAgioes. Ames, oks mai eiimage  cog eicoo scay a cue. Ames, ey esseia em  oea "ee" em ime. Ames, ey see em as a oem  yi em aso a aggssi, emasi icucoc. Ames, ey coeua em iso oeoooki em ie scaa. Ye s eseccisms, oks a swi mo si images a  gaisiooAgioes. ey occasioy cee e ss quo  aski ss  imo ccay a acce giimages a ya so a. ey occasioyese si images oAgioes wioue iaeosoeiaoways. ey  i gaice Agioes as ey esseiowoeeees a seimes oei"Agiess", esciay uga, , a music.Iesei images oAgioes, oks e coeua em ss a aow em  i ccay a ec. Ao ima isusi maa a soues yo e ok oce Agioes: "Oyw we o a a oce o ais come oe cuicum a a u ia suecaas wi ss gi cogae is mo  i o aa a ae a aouii is somei aca eoa o ke a ioa" (e 2000,  4Ioo Agioes as ages os wi eiice is e eoy ioks ao ie cuicum:i aces oouees ie ses is a soue oaiao . . . Ieocess oaii oucoeco we a si as mem oeo commu: assei oucoec g a ousi accomiseseao e ses oouaes make a cim ous, a i, we a caeu s e ses wi oe. We  asi   ouees a ouaes  ke ue oco(ei. . . .Iwas a coies   e oe ocooacacoiowiAgioe se we coe ways iwcmi socie couc a ie images oAgioe.(o 2004,  6Auge G   SociaSes coues aem  ieg Agioesmo io e cuicu, ey coie   seoa coas Gaisiooem wiie maia is e e Ica a  a w coue, o Ses , e oiagome s oaoou ass  a igaa eaauAgioes a issues omous Agiices.80CE O SES COUE A OKe Misy oEcaoice o Ses  as aoiay aa ccoue i.  e sca, e  eo sio  e coue Iegsoue ckage  o i2000 a o i2006.  i gaoquimes, ss muske aaso oiay emieseoSociaSes coue (SociaSes , Cics , o o Ses Ie  o Ses , is ceemis e sescaiouomes as esisie sIegsoue ckage (2006   Images aeseao oAgioes ie commeeok,   r tnSt  as a e Suey Scosic a ao emi Oiew o o Ses  e CoueAugsome oe coe a ci  ceoe yea as scaes coie  iee a s e casca oAgioesie oe, e ouguis me s maie same.  oSes  s cuses oei,  a ieg oe cuus oisComa Agioes . . . emasi e uages, cuus, a s oooes. . . .[e] coue os aoou  ss  acqui kwea uei oe ao, s, a ese aes oAgioes, as we as a ce  coi cees aooues.  e sco ois icuce we is  com e sIs  e ese o, auge  ose i2000 a  wi  ma.  Ae me ois s, e w I  o Ses  was oiciay ae(2006aci i 2000 ioa is   y imemeeie 2002008 scoyea  e same ca as ie scewi  use emi e images a ya oAgioes ioks (auga McAi s a e Misy oEcaos eaogui Iao use ese ca  scuss e o a isoy  e coue as ey a as  cuicue as  ok eao8[I wi   omo uei oo oes amo ass. A cuicum acoes oAgicoe caaeigescussiooAgiissues a caao co Agisssee oace a i ie ic scosysm.( Misy oEcao 2006c,  Iaio e o oe coue, e Iegsoue ckage ao os eMisy isoy oe coue, wcis eig sco auAgioes a eicuus, es, e, ao, s, uages, a : Agioes  come mic, ei cuus aae ci woes a eies. Agioeses a e a e, e, a .2. Iis cessa  ue a acia aa coem es eio i oa wes ioe ueAgiissues. uage a  a e uao oAgiii a cuu.4. Agiews okwe a ai may eom ose ooesociees. e siee a  oAgicuus see as a sis uwcAgioes cai a ige.6. Agicuu a s  aiegace ie eoo a Caasocie. Agioes ay a key  ie iooos i, Ca, a e wo( Misy oEcao 2006c,  4Wi ese e a ieio,  o Ses , as a coue, ows eca oe Misy maiy cause iis guewiiaAgicus ac, wcis commoy u isa s oks. Iai eaAgioes as a muicuugu maki oeo, a eaga sos, a, ii so, ackwes a ais Agiii.ouge coue a coesi commeeok cus oooes i, e Mes a s ea e  "Agi is usewscussi gs a es (see Ieo  r tnSt.  e coue ie is seoumaiemes:   a o, 2coac coasm, a sise, cuuessio, a 4aa seeio Eacoese emes icoai scic escai ouomes. I a o, e coueaems  ie scaa coem o sociees  emi e82aoo wi e  a e wo Moo ss a eec  sc e caooe aoies o o oes, 2aeiowi e wo  eie imae oaoecaowi sc  a o, a 4a e ee oias, acces, amaa ioi o eoaca scoac( Misy oEcao2006c,   Icoac coasm, a sise, ss a   moakwe oe ogi a s oe Mes, 2assess e ecomic, socia caa cuuimc ocoacwi Eua,  a sCoeogomecies a scoaaemes aaeca coie  aec o,a  a e ea ei ses oo oes  coac( Icuuessio, ss a eec  eie o a sigcae oe oao 2eie sigcae oo cao ogi aicksaeses,  ie  Agiauo, 4eiesigcae oaoa coem Agia oec, a  ea eimae Agioes  i e use oeiaisc ao ascaaic (  Iaa seeio e coue cuses oAgiii a caes ie ocess oseome a seiow ss a eec  sc e cees  e 20 ceu, i e  Agi, Agiwome Mes, Agia a oao, 2com aoa coem o sysms ogoae, a  a coem giso cies, a es aec e seiooAgioes ( ese scio a escio sw a mucgaie kwe acomeiooAgioes  eises, eicuus, eigomes,eiiies  aie escai ouomes auAgioes ieSociaSes cuicu. e maiee is oy cause e coue ie sgaAgicoe, ao is a e ewi agis ice  eAgioes. Moo accoi  Mae(2000 "wiouswi sce cas, uage, a ao oe ace w ey a si, ss caiea a gec image owimea   aAgio is8caiase eisee oaeoa maio Iis e sss oecasee oace aamas mea a iogy om aIigeus c". o Ses , we s escai s ocoy,skeicism, a esise. cause  o Ses  is w a oiayemie coue, ac a ss eceaiessus a eeco as egome icis e oae sscs oese emiosus.   e mai amo some ac, we is ass may ke  o Ses  i eiseoSociaSes quime ie Gaoogm as oose esa SociaSes . 40 As suc some ac eis coue   a "a SociaSes  a so e ass su  qui ke a sueycoue o20  Ceu Ca as oose o acuses oy oAgis aissues. Ee  SociaSes oiaScias Associaowasso so ii coemooS  [o Ses] as a suSS [SociaSes]  aa commiee was suck  se ecuicum, a commiee comiseosociases ac a Agieca. Aa, e SSA [SociaSes oiaSciasAssociao oug ae Os [escai ouomes] oeogiS  cuicum  eugoawi e SS cuicum. e seS  cuicum is coi  a ecooe coes ise e SSA. Ioewos, iaea   mo ikee wi e coui yesu Eucec secuicu.(Oowski Meies, 2004, . 68s is cuicum coy a gass oi "emie ss", o Ses  is e oy coue au gis ice  Agioes.Ss may assume ae coue is ieeAgiss, cause ecoue is o a ss iesc oeickgu, is o oe sia o ooues ague eeAgia Agiss.a  suca coue may a gacssuuuei a scia ouoe cssom.  e oiaemio o Ses  is wo20% oe o g (e samee as e emioSociaSes a is maa a ss.84xtbI Ab l   r tnSte Iegsoue ckage  o Ses  (2006oy so commeecomei soue    r tnSt  Ii osaa soue e oiamisy, cic Ecaoess euaiok wou ow cse  e I escai ouomes. oy woue ok  issueee iwou "so cog ae  a i souesa e uages oe o oes a e uao oeicuus age (Eas, 2000,  . oy es is icuok ass a eescai ouomes, iis em ia si way usi caAgikwe. r tnStxtbIi ece,   r tnSt cims  cume e "s a cuusoo a Mes oe iisComa om  e aioEua e ese" (Came, Meies, acock, 200  . cause e cus is oeo oes, eiisioa ooy ie ok ao ieSociaSes sa a sigca iwc"Agioe coo  isComa a Ca a gige a ima a a  mo a o( . is cogois moawi e icoa egue weo Agiiia w eacecoe cees Agicommues ceas ey gaieiace as seoi o.O oe mosima asc ois commeeok is e gimiices oa coaacwa Agioes. e "Icoioos "e ice oe  is Ouuage" (see . 8 a saks om a oc, emasi eies a e wiieicuus:o oe iisComa  eu es a e aa as  y as ey we ie s We  a gasi ocoy oumies, ao e  iwcwe . miesa sie maiai a coeco e ,  ua sce way we  y, a  memous oses40 ese seimes we iceiaioascussioamo e SociaSes me a iSuey  a sicmee w ac seice  a, isome ies, cooe coue.8im a see oi a a way oi o e es asusius. Iewiiouuages a e es  e , mi, commu,a e gasca uwe  a o. (i as ciiCame, Meies, acock, 200  8is o g se e  e soe ok: e a maicuseoAgics usi Agiices.Eacoe os a case ses ugue ok os gaeaa oAgieeees. A quooom CeGweas coe a WesCom age gai e a i os suca sae eme ieok:You [WesCom age] se a gaway o goo, a you aca wa i.  I mage my aai as we as you you? . . . Wiis e oseaso  e a I ki ema oeiesI make as my o. I, oe asa e Iia omyagea, somemes, ii oe om ao,  come a ake oe ui omy s. I kw e seasowssw a ese mywome wi e  wcey  ma,  ke em. I wa ai, a my mi is aays we ce (as ciiCame,Meies, acock, 200  Iaecumeeima soue, e  os aass  Ceesoeimsa aemoyee oe WesAgey i8 4We a  iace is aso ais imsai s  gome. Gos us  mse. ais w oumis a aace, we kw Gois e oy o w gos us. We  a ae gome s aoieyou . You   us youe ae s  us e imsa. (as ciiCame, Meies, acock, 200  e scawecos oo o ce  a Eua a me wma Agiices we ecumeea sigca . Sa soks   omiis  oa ieiaccous oe Caaa.ki  o Ses  a a is ok, e, ios aeige ss mo.4 Agai is cumeaoa quoois o ais oeoookeimoss oks.  o Ses, e, comes a uque a iaae soue a oAgis.86Oequaa a egaimae a e cogoa cee  ecoas oCa. I"gacy oCoasm", e auo o a eae ew oCa cos: yea oEuaseme ie Amecas is iuy aagicay eseeia mosscs, sucas gs osuici,ua ueemoyme, a sue ase. is is  imessi a ima emes osuccesso oe.e iueis e cae sociaiqua eeee o oe is cy e e ocesses ocooa  egome cies cauei Agiio a sociaoao . . .e uey oo oe is o a mea. e ama sigca cees ci em y a commues a woi aom e gacies ocoasm ugsociaogms, ecaoa oouage a cuu. ( 8us, e ok oy ackwes a coas ao cees i Ioy ackwes Iigeus kwe, ao, uages, a cuus aoaes em. Ioy ackwes Agioes a ses ao emacesa acces em.suay, e ok os  sc a coem images aogs oAgioes a eieie a issues a coes. Augsome oem a u ioeSociaSes oks, ey a ecoeuagi mo ieo  em wiou Agioes esseiaaseeas a oem.Icumei e ous sc ogs ie ok, ma ci a meame so ass a misguiio ii a e asucss ocoio coie  esAgioes. Ie og oa you womaom gwieCaowea  si, e accomi caioss aiwaskeau  we was a"aae oa ama ie ieo wc"e oe  skis imaki ci om " ( seegu .8(gu Womawea  si c. . gumocog aso. Ogisoue u iCame, Meies, acock, 200  .Simiy, a og ouse goo assemeieoa aiAy is ama  (see gu 2 e og caiogis eo e awccoeuas e image ss: "Wa cesis gis,  is ic yi s s, w ae same me  is ies e . A cew gis away soues cay eec cei e same e ckwi iesaaeas ie " (  e ok, io sucaccomi coes  e images oAgioes, ai ee a eso em ime.(gu 2 eoa aiA y,c. . gu mocog aso. Ogisoue u iCame, Meies acock, 200  .Ma oe images eseeoAgioes iis ok, we acoem ogs. Ewiie scau oe ok, e auo ieecue ogs  coece s e ese. eme, mosoece " oe ", scusses e sc ways Agioes aeamagee we a coem og oa memoe S: o88sws aa coeco e  is s aieg o (see gu . Ao, eai ais socay associawi Agioes wi e aoae,cas, masks, a ecsym is ae ia iis comemee ace  a mo wesiai. A e eeaoa moioisao seeie og w Gwei a e oe S oa"woi wi ce, a aoski as essewugmageo" a w s use si  acskis ( 2see gu 4Ic e cuuessio oAgioes, e auo oeok aimisaia a esseia eiimages. As e ok ei:"y, cuuessiois oea mea oassei Agiii. emi e wism oe s Agiais icoem socie a ae i io cus eiowcuue a es a ess em  eiowoe a e wiCaasocie" ( 208 A og oe aKwakwakaakw ais wioueoes ea a so oAgiaugmaki masks (see gu we e caioei ae "KeeoeAmamask . . . is a eseaooe eaescies oe wo, wcoscoe  is icucuuwo. Ss may i ue ee mea e mask a misieias sa.(gu Gwei oS: ocoec .gu mocog aso.Ogisoue u iCame,Meies, acock, 200  .(gu 4 Gwei a e oS: owoi wi ce. gumocog aso. Ogisoueu iCame, Meies, acock, 200 2.8(gu ewi s Keeoe Ama mask. gu mocog aso. Ogisoue u iCame, Meies, acock, 200  20Auge ok es ougy io e scaa coemcaa gasuggs oAgioes, oy a sma a ca,ewiiis sma amou, oy o may  seeas ga. Ia case s, "eCooEss", e auo sc e mass osi80 agaie oseces  e coo(see . 0 e o accomi ogs  swAgioes yi a ma wi acas i as a os uauosecooces (see gus 6 a . Ye ese a e oy oogs asw Agioes ma a i ossig iic. Iaeog, a GisaEeis seequiey sii, ocki a augGisai ioe keeggi ucks om ssi   sig,  o ok oos aggssi ou(see gu 8 Ia e image cis o oso aace. Simiy, ia og swi e  You Mome, e icis aseeummi a sii (see gu . Auge ok es s aiceyea, e  You Mome s "emeeas a so, mi ice  cimsa oeissues" a s "oeiioa ae" agaieeace o s, e image is om i oy aggssi.(gu 6 80 mass osagaioseces e coo gu mocog aso.Ogisoue u iCame, Meies, acock, 200 (gu same 80 mass os gu mocog aso. gu mocog aso.Ogisoue u iCame, Meies, acock, 200 0.(gu 8 GiaEeocki a a gu mocog aso. Ogisoue u iCame,Meies, acock, 200  6.(gu icis i You Mome. gumocog aso. Ogisoue u iCame, Meies, acock, 200  204.e secooogs ie ok e is ima iisi (ogaimages oAgioes.   r tnSt es eoe ga asc oseome a ea goao. Missi iis oka e ogs omaske"waio" s wCaasoie, i s ock a a a yei, a os, a imssees wi gumoyme aa u ioeSociaSes oks.O maiccism oe ok, e, is e aee oese images aaueay  oAgioeseeees. a e ok ose omisucga suaimages  couee os aea es ioeoks.Ueay, e auo may  iee ise ssawass asucsi images a eseao oAgioes  esa a  oa aswe. we a e is eeesi a ga images oAgioes a issues ioess  come mo ccay awa a ougosucsiao. Wi coeuackgu, ga images may  useimo siways  ei e e ciumses a iusa e e aes.e sceo  r tnSt ss caus e essee owoks su y Agioes owi e ca oaugaMcAi a e Misy oEcao e"yo Sos: e yaoo oe", e cecees e sos a oe "s ougeco" oe ous cuus ie images aieses:om e eaiesys oEuacoac o cuus  escisimisc a soways. Weay e aa, wi emi iso, eoueways o aweuamia em, ey eweo oe as "ss a a"oe. . . .Some mys auo oe s esie cuu omaieam Amecasocie. O is aey make uomogeus gu . . Aeis aeiaes a wo aeasses, caiemawks, a is. A i is aey aoe oe s aai iiae as Agicuu s e s oiiis accey iis ouoa maic aace  e s oese smes is ue, a    aoe. esmes  some oo"Iia ca a socie acocious osuocious maio oe. (Came,Meies, acock, 200  2oks, ige  cee e images oAgioes  emea. is ok kes aima sa ioy emasi esos oAgioes. ey a seeas mic as oose sc, uoy e sao e ese. Co  e imagi "Iia, e yaoAgioes iis ok is commeay "a.Cr"As o oes we s  some se  go   ee om eossiowe  ue . . . We caa musisioucque oCoasm, wecao oCa a  gi us mo we wecomes om wii a ougwe caoeecae mosima ces we ace wi  om a oesoueouees" (ows, as ciiCame, Meies, acock, 200  2 e"Egue" oe ok ces oe   oaAgiseome. o Ses  is a coue awi  ss ue e ca sociaa ecomic coes is mome. As e coue is iee "cume,cog, a ess [a] sc c", iao os aoou ss emi e s a e ese, a coissies e  (Misy oEcao 2006c,  4e commeeok,   r tnSt  oy ows eescai ouomes cse iao ows e misy ok ca. icogs e coo Agioes  ma a coie  make aeii w ai aosos. Seco, iomos a euei oAgicuus. e ok mos yo e suiciaaiso"maki masks, couc m s a ii icas oIiaages"(e 2000,  . Sucaces, augey may eeaiss auAgioes, ey  o a "ue aciaooe comees oo cuus" ( . Ia e ok os ss wi e es aisoies oAgioes. i, iai cusi ocmi e Agioes a oesseia em io aosos. e images oAgioes cie ok a e mos cuuy sei a aii. Ieec  e  o Ses  coue a i coesi ok ace eAgioes  aowi eiices, kwe, eeees, a wism  a.CE6AGIECAOMISY OECAOA SUEY SCOSICIe Agiecaoae oia is ceemis ousmisy s, cy imemeao a soues as a geckgu  asoi cue s a cowiiisComa. e ceeos aoiew oe Suey Scosics coesi s oAgiecaoas we as a sciooi es Agiogms, sei as ackgu  e ieiews ie owi ceMisy oEcaoOiewisComa Misy oEcaois sie e ecaooama 66000 ic a i Kieae G  ss. Auay, icoms a iss a mos a cies. e owi seco o aieoiew o(ie cue oae oAgiss, (iimisy sagiesa ias  assisAgiss, a (iiice misy cies gaiAgiecaoAssessi e CmaSie e mis, e Misy oEcaoga coec ioe ack seieAgiss mogicay, acamicay, a eouy ii auaicao  Ab pt ArW . 42 Iima oses a   imo e uei o"ic scosysmoae io Agiss" a  o a coe emiAgis oae a imome (Mo 2004,  4mogicay, e eoema eage oAgiss ieoe s sa iaseom   2006: om , ( ,22(42 Accoi  e Misy oEcao Agiss a seieas i oAgiaesy, wci o ss a ss, Mes, a Iisc ( Misy oEcao 2006g,  . e  i e moAgiss  gee ooo see, gio a ooAgieome com Agiss. Acamicay, e  uses sus ome uao Skis Assessme (A Gs 4 a , icioa Successs ious G  oiaemio, a moAgiGascei a gwooComeo. 4 Sociay, e  maiy cuses ocom e eage eeAgia Agiss iieiSciaEcao SciaEcaoousaes Gu a Iei ouIeeioSeous MeaIss SciaEcaoCago.Accoi  e , e coies   aoeeseaooAgiss ie ousaes guie 20006 scoyea  oAgiss om Kieae G (com  oAgiss  oAgiss om Gs 4  (com 2% oAgiss  oAgiss om Gs 8   (com 2% oAgiss a6% oAgiss om Gs    (com 2% oAgiss( . Mo s, we a e com sscs "uemea a secoa Agiss  Agiss w ousaes: % oAgiss w a uae emea (com 8% oAgiss a 26% oAgiss w auae secoa (com  oe Agiss(   . 44As gaos, e icaos aoy 4 oAgiss oaieigwoooma as com 82% oAgiss ie 20006scoyea( 28we ewi "sscaee", e ieo oese m aeages o iqua, cki scici io a eo. I,ey may  easi a eus misea oy ie as  ecauo4 Mo scicay, e uao Skis Assessme is a saisais Gs 4 a oa, w, a mecy. G  ss  ea assesseuge Aia eyw oiaemio Es Sciee, a Ma. As e gwooComeos, eMisy oEcaos a s co  ose w eo iG 8 e me a wiisiyea, come secoa sco cei a gwoooma. e Misy uses is co as aiicaosuccess.oasis a oe esciay iassi e queso "w a we i?". As suce Misy oEcaos ow cuseoacamic oae a gaos as i ima iicaoa, e, oo"success". ss, eAb pt ArW  (20006es o a soAgiaceme a success, swi sa imomes.Sagies a IasAs a se ie mis  e issue oAgiaceme, e MisyoEcaoicooowi aisa a eca imemeea mosagies a ias  imo e ecaoooy Agiss oass. Wi ga  s aceme, e oe iceAccouaCoc, sicews, Eaeme Agemes, e  a EcaoEageme oc a aAgiSuo Woes ok, a owca ieea ieoec  a cyc oaccoua.Accoua Coc Imemeei200a we cascoas, Accoua Coca wi isco as ey a  "aicu w e sics o eos aco   a ecauascoa ugue scocommu isuo os aceme" a a iee "i a co ocessocoec ioao s aceme, a is ioao a imome, imemei e a, ewi sus, acommuca wi e ic" ( Misy oEcao 200  . ey a seoe sics goa a oecs wi aemasis ooae iica (eeoae e (eecsus a aceme ooae e (acasusoss. As we, sagies scii e "aco a aces, cwas ai ie cssom" a sucs ec "e way e sicsoasoues, me, oea oaoai  suo aceme o44 "U, accoi  e Misy oEcao a ss w a ki coues ae emeaosecoa w e scooe coiem   ia scic g goa a oecs" a ao ea suieauay  e Misy oEcao(200 .  sicewssicews, i, o eack a commeao imomes  e scosic seoeiAccoua Coc. Usi cagoes, aeeaew am assesses e scosic Goa a oecs e  caioe  a soiucocus.2. e sics o is eaiwce sice   aouga coecseoaso e goa a oecs. e sice  coeca a  as "ee".4. Sagies su i cusea weaimome a. Sucs e  iace ioe ace e sigoa aoecs.6. e sice  sw coe aesiss a coecoeescoa sicgoa a oecs. ague a commucaomus e w o a omo ic ague aus aceme.8.  ioeme is eougea mo e sice  sw so a  a casioa commie  imo s aceme.. e sicsu  ace sus (i.e., swi imomes is oae ( Misy oEcao 200.Eaccago is assesseas "susi imome", "mee eeco","aac eeco", o"ye. Iessee, sicews a  eu aeAccoua Coc a "accouae".Eaeme AgemesIaio emasi e imae oacamic oae, EaemeAgemes eciy ackwe a gimi e ieg oAgioesaocuu a uages ie e a success oAgiss:ey a "woi ageme[s] eea scosic a caAgicommues,a e Misy oEcao aameay quis scosic  "o soogms oe cuu ocaAgioes owse aoies esic a ca ( Misy oEcao 200  8 Mo scicay, ey oa amewo ioi Agicommues ie cisiomaki ocess, a "amai sco eeca s icus was oaeeeAgiecaoseoecaoouomes" a "mecsms  ague wi e sco,[a] e scosic ( 8 Ioe emi eacsics ogss, e iicaoassessi success a use acamic, cuu a eageme. Acamicay, scosic use ( e uao Skis Assessme sus, (2e s oiciosuccess, aio a y omoeogms, a (  ca gs, aios, a susio om sco Cuuy, ey use ( e icios oscosicoicia, ac, a ss icuuecao (2e moscooe  o Ses  wi coesi icioa success s oAgia Agiss, ( e mosco oe cayAgiuages coues, (4e ee  wce sics "saimemeecay cuuai ooues", a ( e ee  wc"cogy ias  e icue a ies oAgiss eueake ( 2. Wi ga  eageme, scosic use ( e ee wcAgiss ici ieuicuaces a (2iase ie"quai a qua oieco eemiagi a e [sco" ( .Wi ese goa a iica imemee Eaeme Agemes   iase ekwe oa scAgicuu, uage, a s, a i cieuei oAgioes. a EcaoEageme ocS aceme, we is aisoocess as aioemecomes a sigca ca iee. Ia scussioeie " aEcaoEageme oc ( , 2002 a commiee cois ooiamisy,  aiso coui ac scoa, a Agiicis coge "sigca s eeAgia Agi eageme i sco" a us caegaAgiaioeme ie ic ecaosysm ( Misy oEcao 2002  iiuga suey oo ey AgiEcaoCooi isescosic acss isComa, i Suey, e commiee iieucommucaoissues gai scoAgi eageme: 4mieageme oscos wi Agis iaces sucas  Aiso Commiees a euicuacesacaAgi ssascowi sco commucaock oaca aisaawass a uei oAgicuua susa aiy esse Agis oe icscosysm ieigio ( iiWi a key goaoiasi e "scosuccess oAgiss a  iaseAgicommuessascowi e ic scosysm", e cume emise s oAgiioeme ie ic sco, key ie  Agiaioeme, cue a "s acces, a gui iies i eaeme ( . om e coec (i2002 4 oe o ey AgiEcaoCooi sueyecce oeeAgisa e ecaosysm as i "goosi" w % sai"iimoeuaa % sai"oga", oy %  2 oac we sasewi e ocommucaoey  wi Agis (. 6, . e sus sak mes is o"sasco w ss a oose sueye a si aigai a cessa a sigca oeeAgis a e scosysm. us, commucaoeea amo e cooi, ac, a ss come (a su a io ie oe.Seco, e suey sus i  a moie  a a Agico oga ecaoeeeesmisei ouage a ecaoo ck ocuuawass a e ouee oAgicuu wiie sco y amo Agimiesck ogeieageme sagies  scoiimioc a e gega  oacoacgai ss aceme omisou(see .  eseie a eoas a gacy osiiasco w s om eioweeees may  ga ews wa e aa ioecaosysm. I, ese ie  a mo si eeAgis a4 Sesic ugu we useiis sea isi a cao ie , ieGeoe,  S , Kew, Casegaai Couyomo a Suey.0sco se a ie cee a e  asseaa   om emisy  e scoas  e aisa  e s  e s a  ess.i, e commiee oe ugui iies  coi imemeia cy oogm. sca ceaooAgicuu a esseiaemes oaeageme sagy w iasi e kwe a uei oac a aisa auAgis, cuu, a issues wou eci eec commucaowi Agis. Sco e  "weomia ie" wi a"ooay" cy w "aiuis weome a ae is a sciaace Agiss a s ie sco ( 2. s,s, a sicae wo coo  "ca a see oi" ai us( 2. y, measue a asc e e  sea assesseeieecss.u  e commiee as ias  eae Agieageme ie ecaosysm, a moaces  eimemeeious sic, i esis aAgiEcaoCommiee omewiie scosic oe AgiSuo Seices, o scooeaoaces Agis a mies, a ii s as icis icuuawass a cuuy isi aces. Iaio ese ias, e commieegigewicoi   "sacces" iesis eec sagies  Agiss a s: eagi s ie cisiomaki ocess asi "" ie ecaooAgissii uswi s ecommucao cog a assi Agiissues a cuua ciAgis iiucoa asio as si  mo. ecommiee, we cauo ao sagy wi "a" as gioees mus coia cos asagies  eage Agis "quiaisa a ac  o wi Agis seomuasca us ese gui iies su o esis successacces" ( AgiSuo Woes ok eae e  oAgiecao a ss, e Misy oEcaoise  Ab Spt Wr ndb ( acae cao w a s siowiie scosic(i.e., AgiSuo Woewas esis Augeacscosics i owemases oe siesa es oAgiSuo Woe, eimaioec is  "assisAgiss  ace gasuccess ia scoogms" ( , as ey wocoa wi e sicscooe(i ac, coue, aaisa e commu a i seices, a sagi (see   Seias  mo, AgiSuo Woe ii eei aai  eisiosas ima a[ei eeees a cuuge as aAgio [eiuque uei a sei  e es, e, a e oessAgicommu as we as e e oe scosysm,make [em] a ae asse scos. ( [ey] a eouge emweAgiss  succee . . .  a ci[ss ai a  oesuo, we sesem, sei, a cuuii e . . .  oewa, cois, se, a s eies a  i ioeie  eeees oe s. ( 2nt lese misy icao aomise gaaccoua, ioe gaaioeme, a o gamosoues wi y su iaiase iawass oe cees, successes, a  oAgiecaoamoac, aisa, s, a ss. 46 e mosce a omisi ogssma (ae me ois sis e ii EcaoscoamewoAgeme ay sigeee a oiagomes a eAgioes (uge o EcaoSe Commieeawi a e cou cogoooscooAgiecao(Misy oEcao 2006. Iis, ie wos o emie GooCame, "e46 Mosoe Misy oEcaos cumes emiiis secoa u wiie s oiAgiEcaowei: :www.ego.ca.2oi ki iCa a is a maswa ougoaocsi e ecaogaeeAgia AgiisComa . . . . [a mas e giioa w  (as cii Misy oEcao 2006  . e ageme,accoi  eMisoIiaAai a  e, meice, "wi seeocaci  eise cooeiecaosysms a io" (as ci  . Mo ima, iis "seoscacogs e scooo oes oe ecaooeiyou"accoi  Cegoa aMaw (as ci  . Wi is aageme iace,  a oimism maigie  oAgiecaoi.Suey ScosicOiewAccommo mo a64,000 ss, e Suey Scosicis e esa ssgwi i wi i emea sco, eigeesecoa sco, ai ces, a o me aeogm (o ecao Suey Coec.Iis ao o oe mose sic cuuy, uiscay, a sociocomicay.Ama 2 oss aei scoie sica om a use wseuage is Es a ama 20% oe o s o wcese o e uages, cei iucoiES O000 ss (8%come om mies oiome assise. Ama 2,600 (4%oe siceome a seieAgiss (see  Misy oEcao 200 . 4 Auge moseieAgiss iSuey was sma, aAgime was cai  s  e gwi coe eie. om is me, a mocies, ogms, a ias weimemeecusi maiy oimo Agisseeees, acemes,a success ie sic4 s sei eicas Agiio oe g age ca ace aAgigu auge scic gues e  iiesicsSuey s isa mosics, i aauaAccoua Coc sicew, a sic. W e AccouaCococ io Suey  wi goa a oecs ui20, e sic a ew ecue quaiae oae (i.e., aceme susoe eous scoyeaie sicAccoua CocI200 e Suey Scosicouia comei e ae yea, 20060, seouemes, kwas "sio20", ioe a imo ssacamic aceme, commu ioeme, sociaa mosies, a  s isocie: ( o qua ecaoogmmiw ss wi "eeee a weoueecaoogm" wi "access  aoascum oecao. . . cices a mee oio" a "smoo aioom escougssecoa"(2ioe s a commu w e wi eaecommucaoeesco, s, a e commu as we asicioos ie sco( u "moy a sociay sie ci"w ss wi "moa sc sociasi a gcia(4e gas e "muie s oeis" w ss wi "kweae aua oae ossecoa a caeoio" a wi e "coie a come   seiciui eioa caegoa" ( Misy oEcao 200  2 Mo immea, we a e sicse maigoa oimo a skis, w skis, a ssskis isociasi.Wi ga  imo ssa skis, e sic"s coismoaweaoiaages iA sus", a w "e s eee osigca imome iA sus oe s yea, iis ae s ea cois g oicioo[i] ES SciaEcaoa4Agiss icomso e oiaage" ( . 48 e  ss aw Agiss coie  "o aa weaceme aAgiss ie sica oiay", ey a "oi eaAgiss oiay" ( 8 As o oi sagies, Suey AgiEcaome a  coie  wo coa wi Cuicum aIucoSeices  "eu aAgiss a iisiccyieeio" w e ima cus is "acamic suo usi cuuy maa" ( Wi ga  imo ssw skis, e siccis ai Esoiaemiosus amo Agiss  "cois ew eoiaage e s yea" (  4 a ae gaioae eeAgia Agiss is "e" (   ass is coe, gause ocogy is i use "eae e qua a quai os w" iey emea sco (  Wi ga  imo ssskis isociasi, e sicsuosa wi e oias aomo "sa a ca commues" (  Sucogms i couc ( Secoa S ms w ss scuss sa asco yi, cism, a sue ase, (2Secoa S Sa Sco Sueys,a ( Misy SascoSueys.Ioe ace ese maiimmea goa, e Suey Scosicses  o "oa a" seices Agiss: emoyiAgiCou Ca Woe, EcaoAssiss, sicCuuci,Agii ac, a cssom ac o iscosuooeaescoogms ao acamic suo Agissocuuy  a maa  suo Agiaea esis eEeisie ogm   i ies eee scoa e Agi48 Iaio e A sus, e sicao uses  ca  (Esmas e sicaAssessme (6seooae sas, a e Es oiaemiosus asiica e.4 Auge  ss ae sics ecois w, e ee iage eagesis g(ama ee ee Uou, secoa sco  cei is suo.commu. AgiCou Ca Woe ay a simi  coue isoeu a sa a eougi aioom g  g, esciay omemea  secoa sco ey ao make acoacwcessa a okaee weei oAgiss, oy acamicay, ao sociay aemooy as we. EcaoAssiss a ais woi wi ss wiai icuies a acas a aisoees a acie cssom,cusi oacamics. sicCuuci a sie  ci ss aac oe ous a e Agicuus ioe imo e image oAgioes a e cssuusiss amo a eeAgiaAgiss. Agii ac a ais om e sicsCuicum a IucoSeices Ce (CISCw maiy assisa o acwi soues a ssoa aai Agioes a issues. Uquesey ao may ci ac ie cssom, eicus is mo oacamic asoose cuuoemoosuo.sicew e siccoies  ce e cees ogw a iasicome. e ci amo e sco a ogm oes iSuey makes is sicaei ace  wo a a. e see oose a amwo saye Suey Scosicwi o aso uaoi  eos. ( Misy oEcao 2004, 2is eeom Suey sicew  awas comei2004 esses eimae oi, mism, a e wiie sco. ugeioeao, e ew am cuseos aceme a coae is asosicaemasis os aceme wi eec suo  s ai ac. As we, e ew am amwo eee sica esco as ey oeeso "commie, ossiosm, a cao[amo]eca imee e e e oeiae" ( .  ioe a suos aceme, e am commeeae sic( "seee cuu oassessme ai uge iaseuse o oae Sas", (2coie  "ue ways oac ioi s ie ew os aceme6", ( coie  "ii scic sagies  ass e e oAgissiscoa" a  wo wi e Agicommues  aEaemeAgeme, a (4coie e "sigca ias ueay ioe euei oe weueec is wo may yie [i] ss" ( 8AuasicWe e Imo S ai Commiee oe Suey Scosic(maiy comseoe sics seomageme a aisa is eauasic gigs e ogss ma iaai s aceme goa e 20006 scoyeaa eces mucoe  coeca eseeie sicsAccoua Coca sicew cumes. Augemases s maios aceme a oae  gaos, oiaemiosus,cy s (a a w  oiaa sicassessmes emioe  ao coi sociasi (e.g., ss acoees,commu eewo, sue eiowos, a misy sascosueysa icio(e.g.,  a oi as, acs, a s coui as oa s "weoue ecao(Suey Scosic 2006e Ii seais, e  uga suey ocssom ac, s a ss u a% oac "a we ioeauAgicuu os" (    Ao,% oe Agis sueyewa ac  " eiss iecssom oy 6  ass wou  e eougeme  s eicuu" ( a oy 42% oese s eaeicuu is scasco e secooAgiecaocos wi coio e : Mo coaoeee AgiEcaome a eSs Seices me  emeee e oAgiss w  iieouicuies.2 Comeooe Eaeme Ageme. AgiEcaoossioe aces eca.(   Ab Edn ptntOeei Suey Scosics AgiEcaome is e sicii w, icoaowi e sic s suce ecaoseices Agiss a imemeea moogms ioe imo eisuccessa gaos. Iaio coi, a, a ie sus omoiaa sicassessmes emio, e sic(uge AgiEcaomeao emis go aio (i.e., e eage oss w eea g e me om a wegoi ss. ecoec iica a ee es eeAgia Agiss iaio om a weg  a go ae emea  weweAgiss ae secoa aio a gg comAgiss. eme, ie 2004scoyea % oAgiss aioom Gs 8   com 88% oAgiss.  iseage gaeee o gu iases om Gs    a is egaom Gs    : % Agiss a .4% Agisse e 88% Agiss a 66% Agiss ee(Suey Scosic 2006  20sicIas a ogmsIassi ese issues a coes, e sicoe a e e oecaoias Agiss.  i AgiEaemeac o acamic suo  emea sco a gAgiso. Seco, AgiCuuci a aie eseao aasco ie sic woi icssoms wi a ss a scussi Agicuus a i saces. i, C a You Ca Woe suoAgiss maiy isecoa sco a ai ces as acamic acuuaiso. u EcaoAssiss o acamic suo ie cssomsmaiy ae secoa a oeaescosuo ogms.  iac o cuicum assise  ac, cusi oe iegooAgi  e , we es meiow ma oe we acay sueye   e 20006 sus we aie iis icao8coe acss e cuicum. Si AgiSuo ac assissecoaAgiss maiy acamic imome. Se Agicyac a AgiEsuage e ac suo cy amecy e ss ae emea Iaio is s, e sics imemeea moogms  Agiss aioom o g  e .  ae emea  eEag aeogm cuses oacamic skiuii uga "cuuy eiccuicum  e ss  ace success igusecoa scocsses gao a is aimeaAgiss iGs 4  (Suey Scosic2006a,  . Seco, ae ogsco e  S ogm a e  Stogm cus oGs 8 a w ee acamic suo  ee em e secoa scoeeee w aemasis is aceoieg Agicoe io e cuicu a ogms. i, e "a a Ea ogm" is aeee  h  AgiCe a e Suey Scosice ee seeeyeao Agiss w a i maieamecaoa cee. sig suo a i sscy a mecy skis,e ogm emasis woi wa e G  acamics (i.e., Es Ma, aSciee oiaemioa is coiaiei ousuoogm. Ioo  skis a woace coms, e goaois icuogm is  ieg e ss ck io eiowsco. u ae seogsco e  Kn  ogm is ieeAgiss iGs    as aaio ogm, simi e a a Ea ogm. Iao cuses ocy amecy skis wi aeei woace eeee com.Accoi  Suey "e Aua", Agiss ie sic" moasuccess  wii awas a sc a ac as a a mo oess. W ma Agiss a ace we, oea  e goais Agiss  ace ae same as eiAgie" (Suey Scosic 2006e,  CrIae oaccoua,  e Misy oEcaoa Suey Scosic eoac iia cies a ogms  imo e ecaooAgia Agiss. Ae misy  wi sc Agiecao Accoua Coc, sicews, a Eaeme Agemes a oaea mo ie same cooassi Agioese acoes. Ia ce ageucume eee oiagome aAgieseas, "e w o,  ies e ia "ssiowcis "scousc ws a sies" a a commie  a"coiaooAgia Cwes a sco" ( Misy oEcao200  . o, iis a ceaooi a aaciaoocommoes w Agioes a si wa e owi goa:  s,  a seeo a eicommuesa mies  emi e gaisas o wi oeisComa, a suiay imo e ciumses oooe iaas wci: ecao ca mies, aa i soo  ace access  aoo a mecis.2.  ace o seeiouge eise oeiagie i a e ecomic com oAgie, a eisi eiscooe use o a souesugeiowsucs.  eu as a soues a mageiaccoae wi o ws, kwe a es a asoue e iscaieouia susie maei e ima si oesei a s, soues a ecosysms ese a geo.4.   a esee o cuus a uages a scy a uey iouages  eu a ouage comes ei (. 2is cume  aea   o oe ess  wce oiagome s come is wi ackwi Agigs, seeioesmogy, a coo we e key mai ie accaimemeao0oese cy ias  w ey wi come au wwi ey ok ke, a wwi ey occuSimiy, ae sic Suey s sigaAccoua Coc eassesseii sicew, a aeaEaeme CocoiaaIs ao imemeea moogms wse aim is  imo gaos,ios, a acamic oae amo i Agiss. Wi ese sicogms a si iace, Suey s keAgiecao seous,emi a coi ce  a sea Ae ce oa ese ogmsis e s, wse e aea  asse we ogm ,eecss, a i, success, a s   i a coii a eiuey iAgiecao esscosicCEIEIEWSis ceeses a wiicase asis eacoe eig ieiewees wwo wiie secoa scosei iSuey: e siciioAgiEcao aAgii ac aAgiC a You Ca Woe aAgiCuuci o AgiSuo ac, a o  o ac. Augoy eig eca se e iaeocoaciss iSuey, ey o a oac wi e e s asies wiie scosicgai AgiecaoAecoui wi e sicAgiiia aAgiiac I was gimes ooeeca ie Agime  coaci e oy o  o Ses  ac iSuey aame. Aesei e iae ocoac ose iia, sieee s awe coieugecoc mai e sis a mes oe ieiews we seaeiciscoeee  e 2002006 scoyeaom e queso sea awe gi e ieiews, ucagoesa use oa eises: ckgu o a  wiie sic(oy a ossioy maiissues oieegoa, cees, cuicu asoues, Agiii, a "success"imcoogms (ese a  aeco a co ougs oAgiecaoa ogms (oy aossioyAs ic eca, e ieiewees we coeeaucoiia oeiami wiie sica ieme  use eimes ie s.ey a  comae i auo coea we eagey wii  s eiougs a eco oAgiecaoa oe sics cies a ogms.ey ee e aoeiowacs oeis ces my2oe. e oy ici w quesa co oe comeesis was e siciioAgiEcao rt p  Ab Edn Glnd d l a iseoa see iisComa, Gay aeeIiay Scoa ews ecaoa see  wi mies:I was  a iseoa see a kw oe suggs aAgiss go ug  e awI eeeewI we  gsco . . . e eeees we ga, a oy . . . w I amsuccessy is seowo eic. . . . Oious, my s we suoi. My was aays eougi us  geaecaocausesee   so we. ey ke sayi aiwe sye wewou ai. You wou e go yo e commu.(Ieiew, Ma2 2006,  Wseeme  "sa om e suggs a s osee  was aacw was ao skea coac Accoi  Gay, ayi skea a is icuaca coacia eougei ecaoa occuoosc:A ea ac[came] ia [ok] a guous a ay [ok] usues wi.  saw gis ius awe  see.  was iskea. ayeam Ca   was aama aye so  ug us sskis. I was a ie game. I eeuayi skea.  keeougi us a e me.  ok us  U a awi us uames  ay.  sweus mo awaisocommu oe Iwas a  gooeeee. (  As siciiAgiEcaoiSuey e se yea, Gays oae me sucae si s aceme as "success" is so oe me sue ooe suo woewiie sco a cssoms. Accoi  Gay, e coes oss  a w a ioeie ecaosysm  s ocagi, cssom ac,scoaisa, sicsuo woe, a sicaisa:  a cause e icis saw me as a coeague as oose aouii seaauAgiogms aey  comae ius my ossiome as  wwas saiieWI came i iwas e AgiEcaome a SueyScosic a we we o a e scosicwas oe.I  so isoimy  comi io is sic I  ceaso awe sucousuo seices so awee e awe e ecaooese ss. Icomes om e cssom . . . is aiawe a   wo gee . . . Is a sicia.(. 2Issues a CeesIs ogoa, Gay ss e os oe sic iaseacamicaceme, iasegaos, a iaseaeageme. we ie ocess oac ese goa, s sees a moie ae  asseoy a oome si.O oe gascees Gay eoue is e sio ce, a, some, sise  Agiogms amo ac:O oe ggescees is ossioe ac so aey caecomae eug acauo iecuicum oa i, sia muicuu week. . . . osew a ai, is ea ay si eeee cause weewii em oo aa me. . . . Iwe cagee eca   moioe ( 2us, s e gwi amou oAgisoues, ac s euamiaaa uomae wi ac auAgioes a eises.As ossioeca, Gay es aac gey  ea see oi wss, gass oeci,  succee may  uii  emi eiac acces  ce e siaoI i aas ac we geo i wwe see a e ey ai ame Iaosayi, "Okay, is is wI . WcaI  ce i" a iaoi i a sayi, "eye ccime as aeca . . . we e wo coec gee om e CU[CaaUooic Emoyees] uo om e S [SueyacAssociao, om seomageme. ( 6Gay so e ae Agisuo ogms a woe su a  ace cssom ac: "I aays e ae ac su aica eiieiews a e ee e ask  see e acs oe weasis ois ce4cssom sies  e Agisuo o a as eooe ( 4 e, ac "  ke gasi [Agi sai, a is ea ugo" ( . e cee o"wii o ac a e acecaoaiogms ae uies wcGay ccis:Wee so scoec . . . Ie aays saiaauU a S. . . . Imeaw a you ee acie awo A I i a[Agiecao su  a maa coue asu  keeca so aey a cuuy sei  e awass is e, aey aom e css we sacces a. ( 4us, uies su mi a a e maa a ec coues oseac. Auge ogm is aea iee mai, e e oAgiecao kwe, a esmogy caoa su  oookeO maicee oe sicis  imo ssoacamics, a mo ima ais me, Gay es ae cus su  oassessissiiaa oe ioe iem wiie ecaosysm:Iwe ke a ok ae  acomes om e misy Agiecao ouss a ace as we as oess. . . . So wee ke a ok aaa ok aw we caimo e acamics oese ss. . . . I so e aiwe coie ieg a mo Agicoe io e i aces oss, e sesemwi come wi w ey a us e ga a e sysmic cism oi Agi ( 2II we  ok aaAgis ia gscoa I e[s o , I caa ue ys [ os] misse. . . oy misseauo  o yea oecao seoeiaeae a. . . . Soaeae s ea ge issue wi e Agiss. (. 8us, e AgiEcaome is oki aways  keess iscowcsome s come mo oa io agacamic aceme. Aeiscoiis see comes a measu o"success".Is ocuicu a soues, gaAgicoe is o siassi succees. we e  oe coe is sas ima as, imo a e coe ie, as Gay os aac gai sos SociaSes  css. Accoi  so e acassiga a om ecommeeok,  Cntpnt ExplCn I  eie "y oAgisees", wiouo a icoockgu ioao Iecss scussioe y ae e acisee issue ow e is gumoymeosees. Gay s e ii:Ws e awegoi  ? ecause eye  oeUou, e was aeo gi iaom a s a ce S comes om e see as es my soo, as sysmiccism acoies y. So, w  we wo wi e mes iegsco so aey sei  e cuicum? w  youa  i sce  e o oe,  a ioke aw ki assume? We e y e uao ice[e c] oy, gi e s, a ea i o iuke a uou ae o oe (. 4 emasi is i, Gay es oe use ooks ie cssom: "Isswi w e oks w w  i a ac e  "sei e ss" wac iay coiacs ( . S cas aeac gai a coeaos oea ae U oks wi a w acw was gie coue  o Ses   ace me:I a is guy oae oks a  was  ei ges ac  a  was ei  s ie, "o ey ga meo  cause  wi ke ia I was e so comi iso ey ga i me a I   aci. ( 6Ewi a coue acuses oAgioes a s ais w oiayemie, i cuicum a escai ouomes may  say uge  i uou "acamic" o  ss a ac.Aeieis e issue au Agiii amo ss w eyeey a siouga, oy ie cssom ao ie oks:WI ke a ok aecao e oks ye[Agioes]as sages, as ae. . . . a ocoue youe owskiea siie a e is oki ayou. as e si you wa. Wmy sooug me aok a eye s i iy,  woewee sugg wi seicao asysmic cism is s e.We sei [as Agi uioy wee aqua aawake a  egigeia ga way. ke a ok ae .You ke a ok ae aseI, agai gigi w smawe aas eca oAgiki. My ki a goi  sugg wi a . . .6You   swi iau so awee oki ae sis oe us ws woi. (. 8Is o"success", Gay eas e ca yo Misy eeco ai sas o"mee" a "eee eeco" icy a mecy.  iis mo aace gacamics sus, auge sics ma io oiioes. "Success", accoi  Gay, is w"we cakeee ss ie sysm. ... Success wi  kee e ss a gi em ooues  seugoa acae wey ci, a  accomiswey   . awou success  kee em ie sysm, cause wee si o ma Agiss" ( .It d dnom Gay c as e siciioAgiEcao Sueyogms Agiss  ea "ge, ge cee" yeGay aea "om e seomageme w eye ay ki a ok ae ioaoa kwi awe e  a ewi is ooss. Wee goa way  go, we suo suc e om e w is sa maeome" ( 6As commeao, Gay wou ke  see mo ee ioeie scosysm, " gi a see oi, a see ocommu. . . . w  we acemaokwe, sc a skis awe we iseoso aey camake ecices i?" ( . om c, e iasiaois we Agicommu a scosicwo geewiouami eacoeIwe we  eeee success, we caeece scosysm   icause oe s. . . . Kwi is, w  we wo geeso acoec we camo o e i skis aiace a wesue a e scosuame e s a e ssuame e sco we e wo gee as e iawey casee us woi gee ss see eis aceageieiecao as weu . . . Oe we  e smo eage ewe camo oo  coues a mosoues. . . . We ame o oe Is me  ce a a as eesi,  geyo a (. Gay ao es awi gaiooooAgicoe om kieaeug G , ss wi  a "goouei" so aey ca"coma cosa a a i a ue w s was so uus us as o oe" ( , a "iaocusi owiswoi, we e cus owwe i wi wo a cea acemes iaoe oosi. as a uggm s" ( . As aeme, gao e AgiEcaomes a cea cemo ii mi a ies  uAgiss wiaceme awas. us, success is measuo s aa me.Iay, we Gay (wi a sg sio wou commi aAgiscowou  aeiseas sucioe ise e awass oAgioes a c: "Iwou  a CoasSasme. Iwou  o ass a we wou  e scogy, e sac, e soei awi e w c a e gis ey i  scoas oose e ga we  gig o oe ( .fltnd CrGay iigy is oua"we a  issues, wc eewugsiiasco a ei ee, [ iwe cou ok yo aegis aeacc caies wi m [o a io ose gis a u em, I iai is ssie" ( 2 A see oi is esseiaas Gay iey cas ows aao ceeme as a aca  mo ss:I s ia I couge scoome. Is e woe iewo   wa aa sco kwi ae ee wase aea, a kwi a I wou geio oue  e ac ae ac we goi  come w ome. . . Iaoemacie s a sayi, "Is ga see you. A you okay? You s ias a g", ac oesay, "Youe s iagai Youe camo wo me a w I   cayou u" w  we swiaso awe caemace e ki so ey ecomae comi ius aawe ayou s i ayoue saoiee acagaiI i wwe s oki aie, asee oi wie a gass oe issues we  cause my issues we e  I was  a iseoa see, a ose es osiiascoase, e ysica emoo sea my mi wasea e. I succee so I kw aeo oese ki8casuccee Is sawe e gi mo o   a Aseca, we a e key  a ( 8Gay cos  s a"e secaaa s ca is w os is aci ame ois oa is w os ca e us ie same i a e me. Is aI e coec so w caI  ie? Iwea eca ke a ewe  a aseice e ss" ( Ab lph Annd d lWi aAgiaesy, Aus s eioeiSuey AgiAiso Commiee sie  a s woeie Suey Scosicas aAgii acsie . Ae me ois ieiew, Aus s a oasesiowi ous sies ae sic  wos om eCuicum a IucoCe  o suo Agiss ugeous ogms a sica sco ws Agicuicum assuo maa ac is ao ioeie sics Esuagee ogm ie sco  o cy skis Agisswos cse icoaowi e sics ai Suo am wcao osassise ious s  ss wi ai cees.Id ChlO oe goa oe Agii acis   ioo Agicoe io e cuicum ugsumea soues, a e Aus isoy  assisAgiss ao ac ige  ace is goawe Aus es aa moie e  asseO oe maicees Aus sees is e i amo Agisswiie Suey ScosicWwe s i auAgiss, wee si auo ki os. Wee i aua gae oai aes, agae ocuuckgus. . . . as o oe cees gaway. Iwee i auaAgis iSuey, as cake ous s is owm ey a a weiiiaai e a. (Ieiew, May , 2006,  e icuy, a e e is  oe Agiss a assumeeie wou  simiowou  meia simiway. Iia ss aassessi iiae comes a meoumi yecessa ocess ae siccaoao  ig, aeme oa "sacce" ie cssom.Aecee ae   oome is e s eec oe saAgioes eeeeA you aAgioe saki au[e sca issues aw ieec em is oeisuccess. . . . Agioe oeaueaki e ci, e cyc agoes o you  oe wsei was keaway, eicuu keaway, a eiace iscoseis wca ig em, eye gie o o"success". . . . So ey we ugaacaic eeee a aguooe  oome aia way a uike. . . . You oso om e sca you  aosm a oems wiaicoa ege egy, aese a sae  acommu, ey  sie Agicommu ia geage. ( 4Aus sees e gacy osiiasco a e e ga eec is oe Agicommues a, uiey a asse  es ae cyc wicoie a uou wi aece  geoIs o"success", Aus es a"e a ma s osuccesses ss" ( . Aug cogs a ackwes e misy oaca measu success,  ei queso i[I s owyoue yi  measu. I i awwe ok as success iSuey, wwee yi   is  make su e issome com icomi  sco We wa e ki   some cuucoeco so iwe ca ae acou  a measu osuccess.e a some oe w oious oouoscoa eey asuccesscause ey cagea somew. . . . I i as as esysm is coee we kw wsuccess is cause we   owwe Misy oEcaos escai ouomes icugs a ao we quimes a ss  gaa I i we a ige oweig oacamic success. (. 40us, a csoisoies may su wiosco a "iowi w[Agioe]  as i success. . . . ey mig see wweei  is co  eisuccess" ( 4  coi is coc Aus esasco e  "mo  a ss, a ae" ( 4Aus ao cis e ck oAgicoe ie SociaSes sa as acee iassi e e oAgiecaooy ae sicao ae oia AugAus es amosSociaSes ac ai e sey cais oeca eiss,  es, yecees, acause ey ee coais ome, e oi  oe escaiouomes, a e essus oacamic oae ooiaemio, eycaoao  iesmo wa ici a e Agiissues  eiss:SociaSes ac we commei aey we so sy ac e saey ay  aoou  iuse a oAgicoe. . . . e a aays ooues  iuse Agicoe.Iay esmaewyoue i. Eie isa O[escai ouome] ascicay asses a you casass Agicoe  easi. ( [we, o oe g is is e si oe ac. . . . I  asecoa ac a mosy ac  e s ( 8Agii a ii ao ay aieia isss ascoey aeasiao Accoi  Aus, e ma oss a ouoeiAgige w ey "wa  s eicuu"we ieieie"seems   ga, eye goi  cm u ( 2 e icuy auss ie sco is i amguous message: "es imeaawee si ouose c awee goi   i em ouocss? A we goi   eaem sy e awi e oecwee woi wi?" ( 2om e sicsuey oAgiecaoke e 2004scoyea Aus cos aAgiss a "ouoeige ey ay wa age   ma io somei awou make em ok eom e oeki ia ga way" ( 2 us, cooi amo e aea aec(aasmssacceae ocooAgiii.It d dnAus e "cauous oimisc owwe see e ugue oea, iicu iSuey . . . ae m a imo as as acamic successgoes Agiss" ( . we om s oa ossiois oew, wee ogms imemeea eec ois "oy ie" as e"mosima i is w [e oe, sic a sco] a coec oosess aee ogms a iace" ( . Mo sigca, accoi  Aus, ise ieooe coec:Wee  awee g ia . . . I  eye woi, a I iae  awee usi seems  ecawe a  some successwi ss . . . wmy es a, e eecss s  ecimeasue  awee i wi e ss a eeack awe geom ss a s. ( O oe maises oe Suey Scosicis i si wcaows awi e oogms. Aus ews Suey as "a a ie a iAgiecao w e me s "cuse so omaki su ae wecaosysm is ioeiAgiecao se Agime",aios "a a yo e suo" i ss ( 8 Aese aAus oees is e sics cus oacamic aceme w emasis is aceoe ca"ki e go ugsco  sy isco a em  "come ou [i.e., e sco] wi somei ey cause ae e awi  ciaem", a ie ecaosysm i   a e"we  ie ki" ( 8As commeao, Aus es aAgiecaois mo aesi oe ac, sco, sicme, ocommu: commucaowi a ioeme  s a ima ie ecaoocess oss. us,Agiss mus  ois ecaosysm    iegseAs we,  mo,  ac a ss, a esseiaie ocess:Iwe coiAgiecao  goi yo sAgioe a se Agiogms, eI i auei  mo ss. . . . [As ac], you  someo sayisomei si auAgiecao as aima 2mo . . . a ac e   mo. [As ss], ey cameooeAgiss,  eouge em  coie sco(  Accoi  Aus, o es    aAgio  a  moAgiss: "e  mo ae  ea om ose w aAgi as ey iicy yeieiay se a si message a"is goo Agia is acceae   Agi ( .Is oe cuicum, weAgicoe is iegio e coue oseio u, "ie   gei" w e acs  "say ais issomei ima   ug a iay es iwi e ai ouomes oiscoue, a is goi    a[ss] wi eoy i ia is a ose" (. om Ausc, e woe case wou  wa acis "eiosomei wiouuei i, us maki m oss eec ie cssom(  Iay, Aus commes a come oaua suc oe oiaecaosysm a e  s  " com wi [s]  ie scosic(.  I i aa ss a ameay e same, scaissues asi. . . .Ss e come  a scow ey   mo a ose mo mus ae  i em   e wo, cause ai is aac i. We caoy ac a ceaii e ss a e osw a ac ai. . . .I i ie emea sco we ca away wi e coe oo acac a suec . . . cause [is] ke a i e ae iAmecasco iose yea, a I i ieec ass, sAgiss. . . . We   iso e ciogs a wee s woi wi a  o moawoe, I su iis s woi.A eI i ogsco e su  mucgaaisoeessecoa ecaoa e secoa ecao . . . [ a sma eage oss go oo ssecoa . . . [ye eiwe awi skews wa e acamic ui eeee. So we ayassee ecaoa cicaai om gsco. . . .  we e keeki iaacamic seam a e wayugG ? as  yea oecao Wwe ok aoecoues, we see  e aacs, a we see a gge osuccess. . . .  I wou s  oa e sysm ie, cause  I iiois ecaoki. (.  6Aus es e is aoemasis oacamic coues w e "sysm" cusesi success os oae ie acamic seam. As a su, "acamic"coues a es come gcwcmea ey come ueaeauou ueifltnd CrAus, o oe mosima ccscs iAgiecaois eioac wi a si ai iay  oeiss. acAgicoe is "a icu i   ie oe  e wi   ia esi   i ( .  ao ccis Agicoe a ecaocusiemi oe s esciay oi ga es a imcI i o  wee sokeae s . . . Agicoeaays seems   auwea  me ago. . . . e a meswyou wa  ok ae scaascowe Agioe a e is aecaoose a ascaa cuuose oki aaiwee goi  ue coo . . .iAgics oy cuseoa e ga is ewe missa e woeuis a ea a e ieAgicommues. A we miss e ese a e . . . . youe cus o, iyou i e successes, eicomesis ay message.  I i iwi ke me e Agicommu  y go iaco . . .As as i ss  a a  we isco we e cus oe ese. . . .  I i iwe cus mo o[e si accomises]a ss oe oems, we may  mo success. ( us, mo a om e s e ese a oki io e  a imasso   aea ug gai o coe accoi  Aus.Eca e i ss ( Agia Agi  a  a key successac.4Ab Chd d Yth CWr nnd d l is aAgiwomaw s woewi Agiss ma yeaugee aous sco a s ewi e Suey Scosicuyea. scioe is AgiC a You Ca Woeaosecoa sco iwcs is sie e sociaa emooweei oAgiss. W o secoa scos wos iis caiCeSueywi a s ooo0, e oeo is caiSuey wi as ooo200 a is coi  ieci.   Wi a caseaoama o ss eee o sco,  s a moes a sies.Oa cay, s wou cck e aeae s  see wcss aae a o me  see iey a a g. S ies  see a ss oaweek sis  si em ieicsses, wc accoi   is a cee iie.Iaio coac s,  ac as a coue(augay aiiaAgiss w ey "usuay siwa  aue oemsaeye eoue a is usuay sociaoems" (Ieiew,  28, 2006,  . Woi a si oac, s ao guy coac e ac oe Agiss ogss s a aeae uas: "So sicay, I s e ow ua ask w eye comi  css owe oem is a y  wo aou( 4Id ChlAs o maiissue,  commes oe ssgeai wa eiAgiii: "A oss a s yi   eiii, so weyei caeyou kw, a , wcey su ii as o, ey come mia gi wiaw om scoa socie as a w" ( .  sees ass   i "Agi a a mo aecwi e , " Iia, as a  ss mosome (4 ysae ieci scoa oy y ae oesecoa scoas e e oe ea mo aa aose oe ecias s is mo comae wi e , "o" o"Agi.we mo ima ae iicaois e e o"samess", aAgiss  wa "sciaeae" o  "siou ioouocss ( 2a ey eemasseiey a ei eie   iges ae eae. a cooi  e maieam is ima asces ioeem  eaccee eie.  cooi  maieam socie,Agiss cas(aasmei"Agiess", wcaccoi  is "a sme" ( 2 Ia  es ass e emace ioaasackwe aey a "Agi a   asmeoeige. Aesame me, we  caue a ascee, ege wou wa , a ii as "Agi makes em s ou ey wou  si oesis  i iieas aAgis.Is o"success",  sees seye ss: acamic aceme,gao a sei:We   mo w [ss] a acamicay sou. Some oemceiaawa oeeee, i "A" ss. as o osuccess. Success is ao wI see a s comi om e emea agea succeeiga om G . I kw iwas a  aem.I i as success g e. . . .Gaois ceaiy a success a, em  kw eiiia sei as aAgi. . .  oome eiie a   ae see eiss a  keeoe aw ey wi  successa  ke e w , a em  ise eic success so awe caa a gacy osiss eaegass awe asocay as a o oe. (. 2, 4us, some ss, "success" is measu eiowacamic aceme, woe, "success" is ga om gsco a s oe "success" isaccei a cea eiowAgiii.Wi ese issues,  commes oe ima cees.  "e ggescee  is acay  y  kee[e Agiss] isco esciay e  Aug coue Agiss, s is ay aias a couee iis aeme ima a ieg as a you ca woe6G 8s. ey  a ge aiooem om G  . . . a is usuay iss,aee, a ou ( . Seco,  is cee is eemooggage w e moe  a  me wi icause ey  geose skis om eiows cause osiiasco. e  oecoue em .. .You kw ey  oems oeiowg w a em   aeis ay uga so e icoies  gesie was. Ioy a sma  oa I cagi em coom e scosysm,wis ae ame, iseswo. ( 2i, a a mosuou, a ac  e "asee oAgiessoss. eye goeis o scos w s a mo socaai as muceca aocs, so  Is a gooc. e ki come  me a ey  askeigas  eiac. So wee yi  aceeca o. Is e sace  s" ( 2Ae ieci scow  mosy wos, we s es  aea ac w a ioea a "woeu w y  ue eiss (. we ia oac,  emooy cas a siaoaesoas emea scow oess iem cause os  i saway om scoo y a aeakeme ou I askewe Agi Suo Woewas a ie geicoacwi s was e so ique so I  go ia  wi em  .   .My sowas ie coue me wi e ac a  ougem  a, s say w s iwas so , w  kes i a wis is s cuu. Iwas a  emoooays me. . . . I waego a  some wos wi e ca so I oug wsomesoues a ee soks  a my sosaiaeyai wi em. e ac aa oses  ecss. So as wwe awi. Is sige, I i. ( us, ac ca aaoca Agiecaoa Agiss oeycaiee come aoc.  As wi mosAgiSuo Woe ie sic mo ao scois assig em ae mi a sc come c w ey may cessa  ese ae scowa csis occu a wou   aae eimee ioe meeaimmea eoemeeysiaoIt d dnWi e ce suc oe sics Agime a a swa acamic aceme,  es see i"gei ea e ( 4 wes e ae cuua sociaemes oe ogms a oookeI i we a ogssi ia way acamicay . . . e s a ee suo iace sociaskis. ouis a g issue ames,a wi e sociaa emoos oe ss. . . .I eso aey ee cuusuo, sem goi sco a i eseao osiiasco oa ocomakieamca . . . We s eose cuuwoe  come ia s  ss. e ki   em, a we ogm cesome oe woe o. Some s  ke e ce, a mass  ke ieie ( Ioe ass ese issues a cees,  commes gacoisy Agiwoe, gass oeie osies. Ioei a  a uswi ss, Agiwoe e a oacomae o wi em. I, is coecoa see ocoii isecu ss w may oeise come om ue ckgus a esiewmaces occu eiogms ooe As we,  es aamwo a ieg aacs amo s a aisaoa esseiaogms   eec  goa me wi coue a ac a goa emoaocaac a suo ocks wi aisa.  ao esamo suo is eiis ieci scoas i Agiocoies iase e yea Mosima, we eca e  si a sei e e oeiss as cusi oe ga emooy ai e ss:A o[Agi oe wa  y  eemsees a so wI a s w comes  me a says a "we a  osees aees a a ucaa a aocs", I  acomeig a succommes eak e ss. . . . [ac] su ioa si , cause I aays  is a ga o. We su si a say w we eea ogsseas a oe. ( 28fltnd Cr"e  owo    ye  owo. Wee sw gei e" ( 6Iay,  wou ke  see e Agime ea ie   yea a acceea scas coeagues.  amwo is a key eme  success  a suoi a ca aisao s, a s:I cky. I asome ses w e Suo Woe aeackweie sco. ey go ia  eia go away agesea e me. ese a is awe e  ecaauo. oe e kw awee eca Wee scomi o eseea ai a  You ee quacao a ecaock aue key is i  oa am ia scoa   cois wi ess, mea  sy a  sco  go . . . . a moki eaco . . . We  ama G 8 ss make iuge yeacause ey a ugme ie gs , aeye s e me ey ge G 8. Iesske a week ooweeks  geem ck. Ikes a  me cause iok a  me  gee way we we a sy owi ecao Is  ug I e . ( 6comssioii Agiss isco is sy a siee.  ews Suey cies a ogms as si ogss a is e  wo y s wi see Agiss i ouoeiaesy age iaoe emasseoasmeAb Ct l brnd d la is aAgiwomaw s eemoye e Suey Scosice seig yea. Auge s ceie suyea (moscuei AgiCuuci, mai is  ii Agiss we ious cacies ae ueesco  wcs is assigiesic   e acamics, a wou sig scic mes isc cou wi e aca wo oo wi ss. we mosome is  Suey Scosics siAgiCuuci w sie i emea aeigeesecoa sco.s ocuueseao, maiy swi e w cssom as oose oyiiaAgiss.As a Cuuci a is ao ioewi e sics Agicamw Suo Woe ca a coecwi e ss ae gii oescoyeaa eca ea ae e oe scoyeaIwou gi us a ce  wo wi e ki,  geem  usus,cause ais a g issue iSeem So oe we a we ge kwwcki emo suo, wcki ee acamic osociaskis omay sesem. We woewi coec ac wi ecouecause eye a wi ugs oaoowe aseis ke a Is ao gaae e oe yeacause we gegeea scuss we e yeaa  a me  cauwiss a coeagues. (Ieiew,  , 2006,  4we a  is mo aa Cuuciie cssom as s wou aocck ossaeae,  me si, a sociawo:I wou go a wo wi ki w  come  sco I wou go  eiuse a   geem ouo . . . e a  oe issues. ... Icou  osoasome oese ki we i. w  yousay, ",  you ma w" o" youEsw" wey  soma issues  awi? My eis ayou   awi e issues you cawo wi oa acamics. ( 4Issues a Ceesa cis a moissues a mas  ogm.  s s as a ac a ugscees cause "is   geem io esco a see wa w eic is i. e ocoue, e e acw ey wou say, o, you e geis  a as e way iis ( 4 Eouga ai a"s eskw ei" a  a auWesCoaso oes a s  come a Cuuci s "aomi"u a"some sco s a ( . we a ao ss asome ac we "comssio" aey "ueoa[ss] e ke o[emsees],  w[ey] ca a [ey (i.e.,  aca s wou wouge acamics" ( 4 Agai a emasis e issue ousaac e i uswi eiss a e sw coisy.0Seco, a sees cism a yi ewi ii, auga eymay ai a ss:Some ss a  ouow ey a a some wa  iie[as Agi. I i is oaoa w.. .some swa   as Agia e a s oe oue w a meacause oe s ow we came om. . . .Igsco, e eessu a ey wa   w ey a, ae iey a Agi as aei ey   ii wi. . . .i a s, e so mucoeia aea . . . kwi aeye a wi oeissues, ke eessu, yi  ia ggesco I i acomes a eeiAgiii comes .ey wi  wey a, w ey a, oieiyea, y e me ey ge G . ( Agai e issue ocooi a Agiii comes a key issue maAgiss w eey a sugg eee o wo  aoi"Agi a aoe accee e.i, is o"success", a es aiis mo aacamicacemeia s so ioos a cuucom: "Success is wss kw w ey a, w ey come om, w ey . Ies  a g success  scomi  sco si e ca coias a success" ( 2us, a e aiiagw is aima ascosco a ecaoSeei ac, as gws om G 8 om i a s a quiegoi oo G  a ga. kwi ws goi  eae skwi aas aaccomise  as success  seeaikwi ac, ais goi  ga iG  a waas ce a gw, comi mo sie. ( e oy, s sees success i"swoi a i  oa woi wiAgiki" a is ca o, es e as s succee( 2It d dncause oe woaa smosco a si, s sees sso ique a e ames ae ooues o o aiec wi ss a s   Eougs is sc sieacoueesco ice a mo e Agiss a guaee cei assise, i oeie  aicumoII , ie, o s ao sco I see ao s auaua a , wcis a goome as. s say I eki aaesco eye goi  ge mucme, amos au . . . so is  somemes. A may some ss,I oy see em oe e o mo. ( As a su, a e asioas AgiCuuciis uaseec as icou : "I ee  coecog w,  ueesco,we  e swe ca ( .As o commeao a es awe e coie  eca oyss ac as we: "We e eca oe ie scomo auw weay a" ( 2 a "e oy way  geuga a auoucuu is   aAgiocome ia s aa gee ioao ( 6 a iigya ssio es: us, ouses come om a okousos come om a ok.Ousos, ouses a sseoom ouaes, sseoom ougs a eye s sseo Same wi e ses we s.om e siiasco, e a a w oks oue as, w a ey comi om a w w em? e oy oyou cageioaoom is aacaAgio eye e os. Weee os akw. You cageioaoom oks, om e a,my soues o a a   wi goi  e o goi  mymi, goi  oeoe mies. . . .I aays say wI go io e sco ae ioaoI gi is som oks. I acay gei e ioaoom my mi  e sesI s wi you, e sos. ( 6fltnd Crs s aeca owcoas scowas a io. moeaeesiiascow  cei mucoaecao a aa  a si sesco e o weeks oe moa eaesesco  eso weeks oe mo2moes e oa ai wa a, ieec agaiscowe sseo a,yes "succee a oe   oess:We  siwa aa ok osiwa  oumewo. Wes mosooume ayi oi cs. awas e i  causeoe s agoes way ck. ais wI e ais wI e.We caoy ce iwiiouees, ce iwiioumies.  is aecw ma yea   oyea ago, a is goi  keus a  me.. .Iyou  ss a ma issues a coes ie me  a icuies ie acamics, w cayou wo wi a Wi eacamics? Iyou geuge oissues, acamic suecwomae em. You   wo uge oemoo oweye goi ug ( 2us, a moas emy a comssiowa ss, e iem aaemi  i o wi em w acamics may  e io.  esis, ii, a maiai o wi Agiss acessa emes oace "success".Ab Spt h Abdlnd d l woeaSuey AgiYou ogm o yea Aua aIoaa is cue o oo Suo ac iaieci scoiSuey wi a s ooama 2.e missiosme oe scoss aiwi "o a sa, cooeie  omo socia ieecaa ca gw s, ss, as. is eie s a, oc, sie ci oe gcommu" (Suey Scosic 2006c,  . e goa oe scoecismissiosme: "[Iis a] sigieci scowi a e muicuuo Ioe meee e ooue o e owi goa weiie  imo acamic oae ie co cuicuaas (Es SociaSes, Ma, a Sciee  ssociasi wiia amo ss" ( .Auge cus oe scois oacamic oae, i e a ea ma,i ose oAgiss.Auawas aocao ocks oSuoi acAgiss a ocks ogucssom ac ioMa a Sciee is scoyea came iesiwoi wi Agiss cause   a"e sucaeese ss  ue ae a oe oue w ca auem,a w caii wi weye goi uga w caacay emi wiws goi oieis" (Ieiew,  22, 2006,  . As aAgiSuoac Auas mai is  a iase ssskis i mecya cy.  was  aiwas a "sociaogm, is a ouogmw we y  acways  co wi e is goi oi. Oumaioseis  ise e acamic  acss e a"  iii ss e assise iMa, Sciee, Es SociaSes, a maes w ey wou go  ose ocksa  ss wi eimewo a ocseassiges ( .Issues a Cees 0% i  amo Agiss is o oe cue goa seouie scos a we accoi  Aua is maa, augimssie, is imoe aasis scoyea Ia  es aoeissuesa mo ima a   Agiss.   c e owoo"success"  e 0% ssi  amo Agiss a oeaec:es a0% i  equa wi success? I e asuccess meaa[ss] see scoas a o  em succeei, someiaey   gi  ocome  ey.  me, awou success. Isco em is  w ey ke  come, iwe cacaseeiskii ,  em icss mo oe eas success. Oewe  aa ey s eoyi scoa we oeem oogms oe si o eiguscomee, I i me,as success, w ey ii scow as  eaga acew eimom owe . ( Seco, e issue oii ays aieia isssewass. Iicu Auas aw was woi ae AgiYou ogm, "iwas coo  Agi cause ey we a Agisswe aisicusco  ss a"a oem kw aey a o o4Agi . . . We caem kw aey a a some oe a qui amaaue cey wa ao  o suo woe A, ei we ca aua" ( . WeAgiii eaes sssesem, Auacommes:Yes a . Ia s cmou a cs aeioa i Agigis i m, as wi a cuu, eI i aii wi gi memwee. II i em ouicss a ey ok au a go,"Omy Go  i me oucause I Agia eo isoki ame cause I Agi, eose ss, iicomes mo oa ime w is  ea see oemwee.ey ema ey emcause I Agi Somemes, eyassocia wi a ( 8 ass ese issues, Auasees a mocees.  es a"i is e ggesi" ( . Aoca oy uocks is yeais aqua accommo e siy Agiss ae sco accoi  Aua ia wou ke  see o oe  me ac.   Aecee is e s w aagaie coe oa "susco as ey "sicause oe eioweeees, a ey wou aose es oo eic so ey ee sameway, ae W macausee i a so wey come  sco ey see ias aiow eis we sse seay ase ysicay ase (. 2us, e gacy ocoocomes aecee  ss a ac.AugAuaeses a somewga so oAgioes, s iis ssio som sac eeees ae AgiYou ogm:Isomew we cas e a, I i aa oese ss mayii ewi sco ais scois e om e siiasco oeis. Ioe make ss succeeisco is  a sociaogm a wi aacamic ogm. You caosee o. cause ia kiis mo coeewi e caey eaksa ey   come  scoa eye  cause eimom is u os usecsme oey   sieisisooecause eimom is sseou a ey come  scocause oa I meaose issues e  a wi  Gei a"A"iMa is secoa oeis We e oa ass e issues ame. Oe we ass ose issues, I i, ei ee su s  io ace. (   e  scoyea oy o ocks wi  gi e AgiSuo ac Eac meacis aocaseocks.Imca commeaoom Auas i oew, e meo use assisss wiiecssom  scomis a e a "e moseec way  go aui (2 Emo a, Auacims acause soues a misimy  e aoe oocks we  . . . wi wwee gi issei ui. Mi you, we  ea oss, iew scme ois, I wou ke  see e moAgissw oeouas a eage a  e o ooesco I wou ke  see e success s Agiss ieacoe gs, eio mas as we,  see w ey a a comem wi e soe o . . . awou gi us a eiicaoooueecss. We may  i mo ss awe a, a Imay  ma a ee imo oe aI a, uiI geem, I cae ousuccess oi oi (. 6As aeiicaoomieecss, a ac oa Agiss acei   a Suo Woeie cssom: some ac may ew isassise as aisioosioieicssom a some ss may ew iasaacamic sgma, i a seggaom e soe css.Ise  ese issues a cees, Auaos a moiigsuggeso  imo e AgiSuo acogm.  a mo caascic iicaoocess wou  ioe ue ee e oess,   a"om" a   "mo o aces sAgiss a ss" (. 4 Seco, Auaes asco  ieg [Agiss] w ey eouauemsees ae same me ue aioe oisocie,ey wi   make coo  asocie,    oi . . .  a oe sysm s eouow you a . . . .ese ki say iemsees  i oo a wa e is acome  mi?  a u, someo w smokes saow easmokesao is so ose s owos. We   somewmake em eaose a w, aeye ke a a w we ais ugecao ugwos,  gi em a see oemwee. ( 4i, Auaes aemoyi mo Agiac wou  cauois commeao Suey su  mo Agiac "w wa  wo wi6e sysm a w wa  ee sysm as oose aiiaw is ii ao wi em, [w may]  mo imea e ss" ( . ey wou i come si  mo ie cssom. u ac, gass oecckgu, e  uei, ee, a cay a si meawa aeiss, sAgiss. w ac   ss icss s"suca ou imc sao y, icou e w yea owoeye e soeis" ( . Iaimssioac, Auaes:ac e  mo ee. ey e ue ae isaoe a ss. o s w may  gei % as ia  assige, a s say you ke mas o ioemo e s ie    iassiges ome, ki omas a eages  wo a ss. a s w isgei 40 o% e  some oeoems, a ey  iaassige, o oe ys , a ge, a you ay i a seice as?  [os] is aea i. W make m [o iemo? e i is ayou e  ee. We e ueascomay  oeiioes. . . .Ie e, gi em e oe u. Ws e woi acou e ey cou saoi you agai So w So ey ew m We,  mwas mea   oke So, ease ee. mem we kw cause we caii uiweeeieises, a eiwe seio ose ses, eacomays ace. A oese ki  so ma sociaoems, issuesaa goi o a iwe casomew ioumis say, "y, you may goi ugsome ey  mes g w. w caI  you geugi" (  a a mosima accoi  Aua is ee, oy oe oss oac:Iwe a em, ewee gi uoem a ey gi uoemsees a gi uoi. . . . iwe cagi em e skise g w, ey ey cause ai. g w imig  ima  em. We   somew make iima em. . . . w  you aa i sou (.  4fltnd CrWiiis scoyea Auas eae  coecwi a moAgiss a  s sees owe a gw as a ossioeca "Oe you emweem, ai Agiis a ga I s  see aegs wou  oeieyes. . . . I  come mucmo emec" ( . AugAuais oIoaasce,  e suiis AgiSuo acsioAs a ma I equae As a ow ca  i I equae As a ow s go ugweis  goug I equae I wi  ai  I wi ae  eae I wi  ae  ea. . . s oki ae aca seei a ac as ose w aseyou seay, w aoese s wouecome  eacieiews. eywouesii e o a  maewow you iiwi em,  maewyou sai em, ey saw you as a Wmaoec mi ow ey saw you as a acwoi aasco A a, I cou eak amou, a I am e, aIieso . A some oe iiewi a I equaecause I wa  make a ee. ( 6Auae oe ogms. As aAgiSuo aciSuey, es ae sicis mo ie g cocause "wiou, eao i. You     I si awe emo ecaquaeoe a is ce. A I wou coimyse o oem. Iwe aowecao ke ace amo Agiss, socie wi  a muceace " ( .Ab Spt h vnd d lac ae same scoas Aua is oIssce a is aAgiSuo acwi a ckgu iac Es 60  sesac caeiMou Cuie ia oesco s oey yeaeeee woi cy wi Agiss  mo io e Suey Scosic Simi Auas  as a Suo ac oe acamic suo Agiss Es SociaSes, a maes csses. Moscicay,  s ii Agiss wi acamic e a cous wi60 s ewoi ie Suey Scosice suyeawe as o yea wi  aaesecoa scowi a simisiooAgiSuo aca Esac8eiac  ew sagies  suo em iuei e coue coe, eie o aassise aescoowiie cssom wcoee.Id Chliies a moissues a ces as aAgiSuo ac e i amo Agiss is oscsc aes a caescomes i owcee, es ass w a sugg acamicay so maiy cause osociocomic ciumses aa yo eicoSeco, om s eeee ais sco e ai "Agi some oe ss may cay "ceaisgmas". us, some ss a ce  acce eiowAi:e is a  so oue. e a is aki use agaioeki cause ow eye om, a some ki  eiIe a w ss is yeaw wa aeioawemsees cause eye Agi cause e is aai oueacause eye Agi eye gei e , a some a sei  a (Ieiew,  2 2006,  2we  ao commes asome a " ouoi a a"somei is comi"wi is acceae oaAgiii: "I see imo wi Agiscooug e, s some ssce, e is a mo   aii  oeigoi a" ( 2 es  "Ii s   a sii. Is useas a ss w use e e  ii su  usesomei  gi. Uiaway oii ces, e wi  asgma aac(  .  i, e oo"success" is agaicoes W o measume osuccess wou  iasi gaos, es icou a su  moeomssi aa "Success is ss  aceigoa,   y iwey , a   some sascoieime s. . . . Success wou  wiica sucas sociocomic y a oawou  case ( 6u e  i a a case iAgiss  scoyea e moAgiSuo acocks ais scowi  ceom se uwcmay imce ss icei assise.A wi ese issues a cees ae e  assegiscay, s s sc icu  e wi  ocks ocssomac (Esa SociaSesa oy o ocks oAgiSuo: "Iwas amaeogoi io e cssom, i me wi e cssom ac Somemes, i aays wo, so iwas sie ( . s as om s owcsses  suo ss iaecss ie  oa ck  ac aeos csses ie owi ois qui . As we, w some ac "ayweome e suo", oe a "kewa" ( , wcas aemeioisuoi Agiss. e a ao csses w  e e is o mucassise wcmay iay o ss  gucssom acAgiSuo Woe ai Suo am ac acs assis.we e escees a e scos goao a 0% ss ,gas eageme a asuo:  a 0% ss  is  y a  e iwi ke somei cause e a s a ooeissues a   soecause e s e sociocomic me aay   okea . . .We e esme is yeawi ss w we assuccessw sw uowou sw uscay, a  geose kis ois woi s  come om e ss oa you eeme suo, you ee commu suo, a ocoue you egooac as we. You ea ose is  a ieye  iea oeissues, wwe  is sa isoo ( e ae is a geay amo ss w a aei scowcmay  a ga acoa eecoeisowais wa aecao agaia gacy osiiasco:e s ise. ey i, "Wee es imake?" . . . Eoe w we i we, e is a ceaie,  maewey ,iwi  keaway om em. ( 6Some ki   mo. Iiess  e s, ey kw w   s emsees cause ey   wi eis, a e aec, a om om a . . . e a s some eey oe w a coecwi e  a ao a ey seem  a mo caauw ey a a ws ima i, aey you ae  geos ay goeaway om a o0a gei io some oe sociaissues, ke aosm, omiscui,aissues  ose s oissues,  coia ( e cee ecomes o omo ss w ey e eoimism a coie [oa emsees]. . . . Is e s as wa comes sigaue w i. ose a e osw eey a a i. ey gi ueasi. ey   use e iaaoe  i ais aays wo ou scause ies esmeaey su gi u ( 6Iay, we eisio a ogm aiegs Agiss, gassoacamic e, ie maieam w ey wou  ouoeiii:Agiss su gea e  ey eacamicay. esu  a  goosuo o ose ki w a ask, ae su  a sysm iace  cog ss w a i we.( 4My iawou  e same a my ss, AgioAgi  succee  aceigoa a eiia. A ao ke i e caey a Agi ais a si i, asgma oeuai, aiwou  omoia sco as we.(  It d dn is icuscoyeaa iis icusco si eae es Agiogms a s  as o oe AgiSuo aca aqua  meee e oAgiss. we  es e aSuey,ii ias a aocacies Agiecao is ogssi ie g co"isome ways, ie ke a  ai e a some issues awe weae ass" ( 8 Augo oe mossuccessgigs ois yeawas eAgiei  U Museum oAogy a si mem oe S:o es ae cuucom oe ogm s esaccesomewa sace e acamic cus ocy a mecy: "Is cessasuicie. We   keei wwee i a  a  mo oi ( ,a aug"e a a ogs   woeouas e s a  way  go as as ca e ss w a mosask . . . is ea ai" ( 4 imo is ogm, es agasuo is ouaocas siowou  cia  seice siy ss eeoAgiSuo Woe a oy uocks  wo wiimay  suicie gie iiee oese ss. Simiy, commes sco  moac a suo woe w a Agiie cssom a w caesee as mo  a ss: "e  mo is a mac eme is ei.e ki ok au a see ae woe aAgia as  ima em" ( 8 I, a ieec  suc mo may i gauseee aca s. ao aues aesu  mo oa coecoeee sociasuo o a escocause a owo e iisoo . . . Wee iiesomess w a ask, we iesgaaouees, as .ie was mo oa a mo owoi iem eeesociawoea ac, we mig  iieeie soo(.  8 Mosima, accoi   is  i seoie iAgiss wey "e ey ca i a ke cooeiows. . . [w ey] eaeycasucceea icause ow ey a" ( 6fltnd Cr"As  as e gus a as oemac as ey a, I i we s   a ii ss w a successoe oe, we  , ki wa i we, cog eiacemes a  wo as a  moss" ( 4Iackwi a cog e ss w eassise a ose w a"succee" acamicay, is oe  oAgiecaoaogms iSuey.  s seeeougi gw a ce iackwiAgi, i ouoi cge:e is a mome wa sewass a se . . . I cou see ie o sco a mo wa ii ue seoie asewass as cessa  e i a cuu. . . . Wee awi e acamic suo, wesee some ees is yea ( I i is a gei e I oimisc, a I i [Agioes] see  ke eigace isocie. Is comi a Iwou ke   a  oa ( 82Aewoi wi Agiss oo cas, coies  ssioiac a a si ouook is oe cooAgiecao sees a gaacceae o"Agiess"  Agia Agiss,  ai aiwi ke mucwo a me  ee a  r tnSt h tl Att dnd d l a Mass iEsas a Seco uage emi geecic wa a, ea seac iSuey as aESaceig yea ago. Sess make e ie io  acamic coues a us kes a"ESc" wac. S sees e as Caawi a mioisa eaesy. Cue, s acs a e oEsa SociaSes coues a wi o Ses  a is sigas AgiaAssis asecoa scoas a s ooama 0. 6 caiami uemi css sei iSuey, e scos missiosme moo is"ac a me oai" w "geewe wi e e okwe, skis, a ais quiiia  ace eiosassie, successci ia ci wo(Suey Scosic 2006  .e scos goa maiy cus oacamic aceme a aeae"aow "oae iei, a ss  a gi  gi, scois e ce oecommu, eec ac is ciucowcsus ieec ai, asa eie a muses eec ac a ai caoccu ( .Wi a wi e ocoue wo, ea s ous s  assise iy seiieAgiss ascowi a wi e oeiacamic aes acaes. acamicay so ss, ea s em ue "weieams, goa, a aso a" a ccks iwi em a eiac  see "weye e, w eisess is . . . a gei a see ow eye aemooy a w eye co wi sco (Ieiew, May , 2006,  . acamicay ceess, ea wi cou wi e cssom acgaia s, mewo, oassiges ass may s owo oa sui[Woi wi e cssom ac, I gea see ow I casuoem, a iI suo em, eeye mo wii  wo wi me make aaemes as. Iaace aassis iacssom, I wou come ia  aassis e cssom  myAgiaock. . . . Iis a acamic suec I   y wo we wi ose ss. II ca e s  we iacouea I cageem caug uo aaiacoue, aacmig wii  me mo e s ey mis   m cauiaacamic suec ( 2ea was ciais scocause oESckgu, a cause sok auea coue aU (Aogy 220cusi oo s,s came e  o Ses  ace sco 62 om e s oac cae we ea s coie ioo Agis a cuuicsses:Ie  s a wos gai o  WesCoasa iG 4 cssoms wI was ie emea sco Ie  aemac ok seosiiasco my EScss . Ioug iAgisake  my EScsses . . . a I  cuicum a  maa a maki em accessie  ss.as wis me, as my goa my cee:  see ss wwou  ae usao w wou sugg,  see em  we. .e cee oe coue eime. Iwas a w cee. . . . I waseouge  is, a I was i suoe (. 4Goa a Aacs ac  o Ses , ea ai   a "i uaeaiwe  goois, iwe eca, iwe  oe ue ee wi  e My co es a s  mucai, awi ueicomes kwe a wi akwe, e wi  a e a a ewo( . e css s eyig ss om ous ec ckgus wi a wie oaes a caes, oy a w a ss a ss Agiss. we a ss aea  a si ai wa is eccoue:6 is is ea seco yeaoac  o Ses .4Ie gosome ss wm you mig i oas i ai ys.Ie goa coue oss w saiey oe [me oses] oAgi wm ey oug we iegay s ie yeey a  gooies wi o oe s Agiss ie css. . . . I s  auss wi akeeacoa commes ie css, I i aaueig oem,Ie woo ( 6we ea mai a is eougewi some ces issais a gwi kwe a uei oAgis a issues as sesses goa ac e coue:Ie ceasome ss  ueomo a mo a  acuei.  [i  o oe ss ie aquoo w sc a ues mo aus gooie cuu.y ie ,  wi a  ue e ea goa cim seme a  ue asi ee yea  ciwwi  oe goaoe is si, a  ue aie20s ey esses, ai60 ey goe g  , ai0ey saiaaIiais somei oeama  ue esysmic cism awas wiie sysm aey  oome a ais s e  a ceaiee. y,  wi come aaoca ace owi ue a  suoi oieae keeacoagaii . . .Weey age osage oaissue is as ima  me. IaI wa em  ue e s, e ueiis so aey wiwo ce cause ese issues wi    soe A I saiem aI kw w  soe ese issues, I eem ue ws goi oa I wa em  i cay w a ceaiskee i ceaiis, a eamo e Agicommues, e wi  a e oe  s ii auw eacoese skee  a e oo ( 6Iaac is coue, ea ows  e Iegsoue ckage,wcouis e escai ouomes a s aceme iica, a eacs maacse coiay as a ec oe coue coe a, aays kee imi e i ai ss a aes oss:I ok ai aski myse: w I acisyea w caI  ie w caI make iwo ea s w is acamicay w?62 Oy o secoa sco iSuey oe o Ses   e 2002006 scoyeaa eacscos oy o css oiw caI make iies a cei e gies? wcaI make ia g ssoaacoeys e coes a e ckguioao w caI make e coe ca ( ese oais sw a ossiosm wiiea ac, a e coeco ow  imo ac is coue sw ccscs o"sacces" oa masacIssues a Ceess ssioac  o Ses , ea sees a moissues a cees.  s is uasewi e suc, mai, a weig oe oiaemioI  ee aweig oe oiaem. . . . Wmy ss aeiis em, is goi   aua yiy mieeso aweak. Is goi  ok a oe ma Is ao   kw causee a eigee ey iaessay cs a ey wi   wo essays oe em. Is a guessi game.Uou, syea mosoe ss wae geouoe aeau A moem w o essay a  e oeo a.Ma e muie cice iey mis, wI ok aewoi oe muie cice queso, ey a acamicay e. osequeso we woeom G  ieaui. So myss w a sii aG  4, iucooa ski wiue ose queso cause ey woue e o . . .I usi e 6oi mai sca, I a aioe gea 6 oeem, e s s   a y giew Mosssw a is eea 2 a a  ( Iwou  ce [e oiaem]   us aese a e eig ssie cs is yeas oiaem essay cause is so oa. . . Iwou make iss oa s eeo I cou  wi eoiaem cause  ome was  kw iI eem weeuga   a goo  ome oks ae ecoua  wey w? w ey ue i wimea em? ( ea sees e suggs osome oss wi e oiaemioa, as aaoca a ss, es  ii6Seco, ea sees ay amo a w ss i o Ses css a Agiaock: "Is  cause i a cssom aca eaac you cay   e s as mucas you ca ey caaosage oeiowe. Somemes, ey ay wa   e ey aywa  i ( 4 we s s ackwes aey a s cw eeougeme a e: "e comes a i w Ikeemaki e oe[oi] I ca ia em. I goi   a say, ougcause I cog ey a you, ey a c eye gwi a ai, eyewoi wa ao I su em cause eye as ye ( 4A w ss may  cei ioeways: "Some oe ss a gie so acamicay. Some a aeiocia ca wiy soe a  ie css. I y    wo wi a oem. I y  see e sis ia oem" ( .i, e coue is ioy oi oe yeacause oweome m. ea s is scoei cause s e s wi gwossioy a wi ews s ug a, i, w  imo e sso.S sees e c ieome as a gemome a e amo ss wae "acamic" seam oma a sciees ioe eeui. 6 S ao sees essmisguieioo o Ses  as a "acamic" coue,auou ois caieom e sa coies  cay ie ese:io me ac is coue, is coue was seeas i acamic.I kw e acw i me e yea a s u a80% oss we e gs e oomee e os w we, skieou  wa   icss, a I  ausig w,a I co acki  see iey skieou I ao a wicoecou I  ca s oa w oe ss w we  e guessake w s  e eseaooe guessake I  so ma aa eoyi ia ai so mucaI i ei. (. 86cause ow eome,  o Ses  ascowas caee Ia s is acaeock oSociaSes.u as wi oeieiewees, ea sees "success" as mo asacamicaceme a oae oems. Ia "success" is wss aceiowogoa, weis ummi a music, goi io sy mageme, oissi sco ea "aays ies  acce e sis" a "cw[ess]", kwi a"ey wa  eey a sciae osciaecaoss" ( . Agiii aea ima   ss a s ais scoas "some a  ca sessuii Agiw some a wai  mo weye ( . ea e amosoAgiss a " maa kw a auemsees a eis a cuu, may cause oeimies os" ( , a ey "e e ii weey a acamicay weakoso" ( 4It d dnIewi e coue, ea s  si a ga eack. eaes ae se oe coue is e caiis so cosi. Is  a ok ae w owimea   aAgiy iisComa aws come , ws sem, a w so a sieeye ea w eye gwi a ci. eye e sc,asc kei ia museum, a aii, mic, si,ci, seei gu A oe ss a si  see ecess oaa si  ue e comees  a oeissues. (. 8we "e awck is ais so e, so oa so comei ais easy ss  make ose kee aco seo  ioao ( . S siicu  o ss wi e ckgu kwe a "cauei a ca, o oose kee acos seo  ioaoo aeouges em  use gic a ee  suo eiias" ( .Simiy, ea es ae ok, augo a comeisuey oAgioes i, ca imoI  e e oioaoigis. I  e "ices" s a eo. I ke e way is iou I  e emac ioao . . .8we some oe key sua ie acs maa s eioaois ie . e ki a I a  guessi. . . . A oiseems  assume oui kwe, eous  e ok. Somemese key sua a eom e ok a ey a assumi a gsumma oe ias. . . .a e key sua a sig osso ae uies, e amaw iw eye oki aias aa wi aa kwea uei wi ey yea okwe aey i  aceas oose a s om aecou w es aiokwe oa Caas w caca omemwey aesyea ey kw w  s wey ok asome oose key sua. e ioaois e, a somemes ess a  usa i eia agaie wa cause eyca i a some gi u ( 8we  is coue oeais scos gey ess a scoas ey a mo eose e Agigacy ocoasm.ea es is ma a ee ie sss as s sees ces aogss iem:I i is mo oaeecoe ssoui  a eimaas aiiacause ices w ey iecwi oess isco Some oem a awa ow e Agiss a. . . Ii ae is a ceaioscwa Agi eaaai ys ai a commes.  I ai iiiaices eiyoay iecoie sco I  i ices eiuei ows e ie ws g w, a Ii iwi make em eoe. ( fltnd CrIaac auo icuAgis i oSes  css w s ai icuies, ea eaus i sacaoas a ossioecaWI i oo oe ss w w aeseei e o ommy ie, iwas  mo a coi s cy aG4, iwas e sie css  e mossucci e moso  wasea i  was ii aui summa i a iay skew w.  is a s w s w, s acamics, ssco yee was mucoug a eo is w. e was acess a  w was sayi. Iwas ay weu Is oseis aI cea, a  was e o w wou o e sesme  aese o se as e ce I wa see iss. 64 ( 6(S same w ece ommy ie 6mmy ie is a Caa imy eyes.  coie s eo  maewe oe oug aum. Iwas a miske m coie goi ck  wacause  was gei o a oy wasgei sweis o age. I i iwas ie w oe eamw came ck om e wa I ao i iwas   see suca   a oii so muc Iwas ce ammy was ysi  gecogas a  is yea a sa ou Iwas ki osao,  see sas  was gei coecck  scaeso ma yea,  sseaway a s cwe wi oy sma amous omemoes a a  e ea mo.O, mmy seeme  a  icu , om a e yeaocoious wa,  si s mi, a i caea ouy wi mo oe seei is , ey wi a ammyie was u a Caa. (. 6cusi ocuicum siga s em, ea sws ssioiac,aays ec ossso   aeoae sso a cos:"I  i I ay, ay  i (  S e as es a camake a eeie s oa ss gass oeiacamic, socia ecomic, oecckgu. r tnSt h Stnd d lScey s eac ie Suey Scosicama yea,a  is oisaesy. Wi a oiesi s, Scey was aac s aisa  ac o Ses  as ieci gscocaiSuey. 66 Wi a s ooama 200, e scosmissiosme is  "ca a ca, accei ai commu w ss ieiiaiiay a coec, ici iqua ai eeees,64  omas Geoe ie, mmy is w coia Caa w seeiWW II as aSeea wi e Caac aoa was awaee Mi Me"eeioaie e". oug sees cou, mmy was ae   iCa us ic .6e same w was  oe ac as ea aiouas  oe ieiew.66 Scey is ac  o Ses  e me  e 2002006 scoyea0cog a cea eii a accomises, a e a me ocees a ooues" (Suey Scosic 2006. e gsaie  osecoa sco ie sic e scocesa moe: ama % oe ss a ES ama . aeoeiSciaEcaoooesciaogmsa ama % a seiieas Agiss.   suo ese ss, e scosimemeea moogms: Aea (sociaouss eMoe ogm ie scosic(e oy es o ie sicAgiSuoYou EcaoSuoa aescoa. As scic goa, e scois cusi oimo ( a comeioom Gs 8  , (2sociaysie ouoss, a ( e ooues iCaeEcao Scey, aeacug e coue auuyeaweScey was "uee coae coue  mo acamic is me au  a ss cus oe as a cuu a mo oe a a w" (Ieiew, May 2006,^  . Ae s oe yea Scey eywo ss ie css ws ee, a oose , sia oAgisce.  ei e asc oieome:is scois uque. Is e Gwi geeogm, wcis a emoes ogm. I ieeGwi geegis imy css a Iw w sia ma succeeiis semescause oaeae issues. as ia e  w e m we w a,a, e ss aaacamicay so as a w as a SociaSes  css wou . ( 2Scey is ao assis e scos AgiSuo Woew s oa esa oe oui e cssom  guessake, ei, a cuues.  is aoioeii ss coecwi eiIia a ai sccause "mosoe ss  a ay scoecom eige a ei"( 4Goa a Aacs ac is coue, Scey s  coecss  eis "cause iis isComa s a ese ss a om , a weeye  o is ie. I i aeowoe, is goi    oouie  ame ame a I i is ima e ss  ue oseissues. ey wi  ci oi ey wi   ois" ( 2 Emossio, Scey wiss    e ss ugcs aa   em,ac ia way aeki wi a e css ae e oe semesgoi: "WowawaseaI imagi aiwasas iu iwasas aIaea  is make see  me w wI ae wsoIaissues, a may  my kwe a ke aecoue".awou  o omy goa iac is coue. ( Scey gesio we is , "wiia  s oome, ca e coueso aiis  oe scos sociaic w ss wou ok a  ki ecoue wey eee scoa e is a  au e coue a e is isesiasm au icause is ei a ies wi emeous eiiaa is   sss a ey ue i as e goa  g w, ise" ( .Issues a CeesIaemi  ace ese goa, Scey ises a moissues a cees.e mosessi is e aa ck ockgu kwe amo ss ecoue ioe ue e coe oe cs, i "e ias coasm, e ias  eo e aso some oe issues a s au, easo i eugus" ( . Simiy, Scey s asscome somewcousewi e gau oe coue gai cies agome cisio as ose seco come mo cay cica Ia ssaea  mo iesie oses a e "yoay accous oweoe acay owe em. Is auoe w we eiowage ae ses ae em aseem  so wi a oe ss" ( 22Mo cei, we is e imcos oeicowcSceyis comi mo awa.  is ao mo cog oe iee a  omaieamsocie oAgioes as a coies  eacoeiao ae:e siiascosysm s ayesuca cs  iwecaois ewe o oe, a wi aose kiw I  is sugg ouy a acamicay, you caace someoasoue  eisissues, sc, owiie mi. as amiewi o oe iaeise emasis oa Wesi saiecao a as aemeous cee ais aug wi e cause socie is moia ceaicoa you aos  ici ioe keeues ameayou gi uyoucuu a ceaiways oi is?I i e s   a e, a mayi oe o ooe, as a esumuous ome  mie a say a I i igoes ck  e mi. ( Is oii, Scey ceaAgiss is coue ugue semesgu comme aey a mem oe Mes ooeo gu e css a aeaqui ouoeige. we  aocauo aoccasioy a sgma s es a is s aacwceaiei acoee i  some as a "uy cuueeocause eye "aey a cei "eiaeae a wi ca" ( 4 Auge, e ai is aa a Scey ues ssce   "siou as i Agi( 4Is o"success", Scey es eia ees Agia Agiss a emasis e ocess oai eae oaesus:Wiia geacamic sei, success is ay gei e ss a eiiaa asous  cc iis ue. I   gess  eoy ai, geem  a wey a cae oi ise e a a  a. ey  oio o em. Oamo scic imy coue, success wou  gei ss  coecwi w ey a cuuy a ao  a aey ca u eeeco aa seoess. ey   weeeco cause ey a Agioo, a assomei I so e imy coue a I acias aacamiccoue. Iis aacamic coue a I  geeco my ss,e same as I wou  my  ss ia coue I ac( 4It d dnAugScey is ac  o Ses  e me is yea es ais "emeous ssies" is o"ai ooues ae" yo e ok wi cue es ( 2  ao commes oe eoac sagies  guessake, si  e Museum oAogy aU, acss scussio ocoem issues. we Scey is ao awa oe cass miseei a us eoous assume ais coue is a "so coue"sigAgiss. Wcom is coue  SociaSes , Sceyes ae o suec a eme   o Ses  sucom wi a ace SociaSes  is ogaoquimes, yeisu  a G  oiay emie coue oi owe coue s, we imcss,  Agia Agi asScey s:Is gei em  quesoa ois ae  ss aw maki e  e wcey   eaieie semeseye maki ose coeco  i aa s e cuuawee scussi icss .. .A ee , w mig  Cisa you   oea   a as aays a gg ac a is somei I    ge au ais is a coue cuseoi ga wa eCyi  oea e. A you see ki w a amessei  ose is. You ay   moasei iecss, e ss a uei eas  w ey a, we o. ( Uou, om Scey c, e coue is yeas ma aimcoesco "Ic om wI ue, [e coue] iseoeoe ssmees  yea wcocoue I  y au weawas aoig o omissio I kw" ( . Ye s is iaawck, is s oimisc oe Agiogms oeie sic4I  see a osma guooues e ss w ey amucsmaem a a ae  wo wi e acoacamicsa e is qui a osuo  ss. . . . A Ie aays saiaiyou wee eeco a  oe wi meeose eecoa mucmo. Iay, I wou ke  see imy sioass e e eao suo, awou  yeawe a ( 6fltnd CrUeco Scey is  cog, yeme oi a memoemi socie wse aesy s coAgioes. Iaac, Sceycas mee a o maaeU coocaocemo  cei s geaske  s oweci:Iwas s ousmome w waeacss e sge  ges ge.is guy was ii  was aaoc, o, a sos oieeeees.  was  oua  okeuas moea s wasaseie auee, a  saiasem. Ism.Aea,  askes moew s was se, a s ie maiwas a W mas ecao a wa you woieauaA   coom a A I  oea eyweu . . .I  oeeawa ow I am ue. I am a W migemaW am I  s is kwe, a aci I aays awaa y   sei. I  a oe awe . . . a coueas i au issues oce, eci, cuu, s, cs,coasm is a sci coue a su  ug a suseaway om, I i is   aacwi aoec,e a ee aac  I  isuccee. Ie  succee( 6s e ueai ois coue ais sco Scey mai aas aac  wi coie  i iss oy a see os a ace isocie,   coecwi o cuuo a oe.  es a o Ses  is o oose coues acaaccomisose ia. 66 Ia owioacoeaowi Scey  e 200600scoyea I aea ke weaea sco e  o Ses  coue was caeee owi yeae w eome.Cr  thIntve eig ieiews o a gme io e e s a ogms aeSuey Scosicoe  i Agiss. s eie ckgusa s, a oe ieiewees a aocas a ss,  Agia AgiA mocommoissues a coes we iceie ieiews.  eya wa  see gacamic aceme a gaos amo Agissas  oei"success". we some iceae cuucom oAgiecaois i owe e emasis oacamic oae, esciay wiSuey cus ocy a mecy. Seco, a moieiewees meioaegaaioeme ieic ecao A ck oasuoa icioaea  a ie "success". i, ac e  ma awaoAgiissues a  mo cuuy sei  e e oAgiss iwcGay (siciioAgiEcao ss as ies  "wiemoo aa me". A moe ieiewees ao age aoy ac iecssom e  suoi ao e aisaoas ey a e a oesco, aoca ac ocks  accommo Agiss. u eieiewees ei aAgiii ays aieia iss iaey  wy eicuuge. ass ese commoe, e ieiewees iceous commeao. ioe gaia euei oAgioes a  ass gasos a images oem, gaiegooAgicoe io e cuicum(oy ioksa  mo Agi mo aea Seco,maiai sicwi Agicam w ac, suo woe, a ssici iamuii aces wou  ise e sesem oAgiss. i,  gacssuusiss eea amoAgia Agiss, aom scussioa iio Agiesee, esciay Ee, su  imemee s eicoes a commeao, e ieiewees oa moiigs a acs io AgiecaoiSuey. Auge Agime maas i cies  i ous woe (i ac, Cuu6ci, C a You Ca Woe, Suo ac eacs s oowieoa  oem, a eacis woi  aassi e e oAgiss.CE8EMAC ASIS OE IEIEWSe eig ieiews oe ima iigs oe ese ciumses a cooAgiecaooy iSuey ao mo gey iisComa. is ceeses a emac asis oe ieiews. s e eses ie ieiews, a mocommoias we sa scusse eieiewees. o mayeseemi cmous emes came aa aece Misy oEcaos  Ab pt  W:  aas ocoes aaas osa imomes oAgiss.  a ieiewees icesomesee oscoecess iwcAgiss esomewaeieecaosysm. Seco, we a ieiewees ao icesome see o as eoiamisy a e Suey Scosica gii  i Agioes io eiese a  ecaocies.A S  ntnAuga oe ieiewees coiay suo e e oAgiss, ey ao cscoecess aous .  e issue o"Agi" is a coe as ss  easi ocomay emace eiii.Seco, "success" aea   meas as e oe  eieo oa eeco i i, acecaoai ogms auies  seem  e eiss aqua iassi Agioes a issues. u Agis aeaiie wa eicsecaowcs  is scoecess a eseageme.  ace e essus ooiaems, cuicueeco, a misoues mayiee oook eAgiissues. Uima, we is see oscoecess e   asseas icomes a iaie e  oAgiecaoa ogms iSuey.8Idtd CtWscussi ii, mosoe ieiewees age ass a geyouoeiAgicuu a ge a wou occasioy ca iicss.we ey ao age amosAgiss    ce aueiAgi we eei emsees   siouoa cei"sciaeae" simy cause oeiAgickgu. is iicaomay ieiooe"a, as  as ss e ey a i  eya mo wii  s away om eiAgiii. ey, e mos,  wa   keouoe cssom ei oeseao aa ma esi em. is scoecess a is "a as ss, esciay ege, wa asee oi a acceae amo eie, a segga em oea eme iscooie cssom eie ac osuo woe may gaaeca. Accoi  ea y ( wioua see oi,ss may eeeewiaw, come ea oseek aeiougiia ac ou [Agiss] e  eicuue me [ey] e eeee a see osigcae, a e oacceae a ie goowi  eie, a a see oscaca  eiac. [Agiss] e  eas a aea as a owi g a woss. ( 8As a su, Agissii may  mo associawi eie iemi cuu awi eiowcuu, aas ese gscoyea.we issues oii  coe wi ecaoaceme (ye,8, a "e iooge a a so cuuii s eiieasi e si mosima ciec . . . acamic aceme" (a,a Soka 200  2 e ieiewees  aome, Agisswi acce, emace, a cea ei"Agiess" mo si. As Meie(200 ws auii cs:[Iies] a oy ue cause ey a agi goao, aocause ey a aays succum  e sck osuamisecogo . .. ey a aays co couc iee imagi ocsuea cea Iies a uca se, oioce. . .[a] ie ocess oco em a goa em, we scoawe we ke we imagiouees   e Asimuaous, we scoawe  come somei as semae  wwe oug we we. (. 40 4 ecea is issue, ss may ao eawkwa wi eiAgiii woks (e.g., SociaSes  cAgioes scaysc a soc. ese ga images   ssi cssuusiss eeAgia Agiss. As ye (aues,"scocoe a cuicum a ua as cism "ames e sge a mai aie Agiss ( 6. S aocas aa "cuuy sicuicum is a gaa ose wse owcuuiis iecu" (ye,,  42Ise, o maigoaoAgiecao as esse e ieiewees,is  oece ss  eicuuge sucaey wi eemasseoasmeoaiis aci ocomomisi eiiies wi eie. Ye acious cyc e   okew Agiss aeacaug ie mi. Oe o , ey wa   seem ac e mi cuu. Oe oe, e mi cuu s y emaceem. Ecaoicuusei Agiss comes esseiaiis case, as a ss su a acia e a eaoAgises a cuus.SuccessAuga e ieiewees ackwe a age aiasi acamicaceme a gaos a measumes o"success", as iaesc e Misy oEcao ey e aisu  measumooay a scay. us, e aea   a scoecess a oeee misy a ieieweesoo"success". W e ecuses oacamic goa a acamic sus ( is ocy a mecy e ees i a gae eee scsc oae a esociacuucoms oecao esciay Agiss. e Misy oEcaoa eecay scosic a sco  e cus ooiaem sus, a  some ee e aseI s eceais issue ugiauaicaoo a e sco i,  i a ic, si i i0mosy ooae sus. om ye c, we s come esae oacamic oae ie cssom a us couec ai: " coie  e cwi ca awi assu eicoieiis  ig e ueyi oem oci misueis oe o eswiie es sysm ioeacocca mimia ai omo(ye, 8  84Some ieiewees e a"success" is acewss aceiiaa aaiogoa. Oe e iis acewAgisscome aewey come awa, ou a accei oeiowAgickgu. Ye oe e iis acewAgiss simy sy ae ie ecaosysm, gass oscsc oae. Ae co, mosoe ieiewees e a"success", gass oe oa ca, is measuo s aa me. ey e aa mo sc aac "success" su  useioe oecss  e goa oecao o aackwes a woswi eacs iiay:Iseems mou  mi ouscoas a ac aeeccssom ai ss a coe e comime ooawi eai ss a coe ese ie c scoeie. eouoe ac, e sociaoaooe csses, e s oiciosucs, a e mea oacamic assessme e cay aig oe cuu oe ss. Iis oy eawe camo om scio escio ca a cuuy coeecao[Agiss]. (ye, 8  8.us, "success" e   couca couc  gae Agiss. Moo a moieiewees e awe a e ok aese issues mo si eaga, w we su cus owemisy, sic, sco, ac, s, a ss a i we iaomecci em a aemi  " e "oem".UiesA moieiewees iceeicoes gai e acecaoogms auies. ogms aa oscoecess as a sac a eose e cuua scaseies eiac Agiss (oac Agiss auAgioes Some ieieweescomme aa seac ia acai ogm, gass osuecsciay, ke a coue iAgiSes ioe ue a acia moauAgioes a issues. I, is ai may a gacssuuawass a sei oe  ac wa Agiss. Maa suca coue, we wi ke cawi amo ui aisao cuy, ass. ess, ie goaoui acecaoogms is  aieec ac, ai aua om Agioes cao oooke 68rtAs o oe maicoes amo e ieiewees, ma Agis come somewesaeom eics ecao 6 Wi  oioeme ie sco, a moAgis aeascoecom eecaosysm, sei asysmicocism is s  muca.Ses  sw we awmies a ioea ici ieics ecaougioi e cuicum, omo cog e ame, a ee ie cssom, c"ace ggs,  eaeae s, come mo mewo, moa mo si ais aou, ga ags, a  gaioeme igecao(ie ,  . A e ieiewees age wi is ea wa s moioeoy ie sco e ecaooeicAs a s gacy ocoasm, we some Agis  aemisuse ecaosysm,  sso mucoeicuu a ao, a moima  seig a ii, ugeieeees isiiasco: "aeoaey eaueiowga cuueeees isiiaoic sco a eiuiiss  suo oomo e aims oe68 As a sigoimome a imae, e cuy oEcaoae Ui oca sce maaa quicoue iAgiesmogy a ecaos accommei Seem2008.6 Agai a Agis a scoecwi eics ecaoom e ieieweesoeao, ma uou a.2sco (ie ,  . s see eiowsco eeee as a "cuuiasio w siiascoassumesi eca a isi ca aoe, coie aisa oe sco, ga quesoeiowcaes oi ae  ise eic Gay, icomesacceeasco a aisa  a eey a e"ees" a eiassumesio owea   queso . . .is ca seeas "cuuoccuo. (  ecea e issue, accoi  ie ic sco "  maicse sey coie  esas isossoui e commu . . . [iwca ic sco ca seeas uuoccuo (. 2 us,  assis "oui" c a mea, ieiewees e asco su iiAgis  e ci e ques eiioeme.  eeysicay io a scois a massome Agis as ga images amemoes may s esom eioweeees osiiasco. ac, i, muske ia iayi a mo sigca  iacommucaoacoacacac, accoi  some oe ieiewees, we a uou cosi  ioo mo Agicoe io eicoues, maiy cause ome coais, e  em essus, a misoues ae secoa  oiaems aea  keecee a emie ie seoSociaSes csses, a ac i  maiy ae(wecocious ouociousa  come wee ac  e so, oks may oeaqua ioaoauAgioesa issues as moso agmea s oem wi  scacoe.Oegcie u oAgioes is e uei akwi eomakes e cuu kw us,   eec ac a commuca,  Ocoue is is ue a ac as some sw eeiosei wa eiAgiss.eca e s e coueoAgieca w om eioweeee a isio kw wmakes ecaocuuyaia Agiss. . . .[] ue Agicuu o musue e Agioe, e iia w a  iw. ao a oy o ascoe eci mic wiia cuu. So  cus oaoess , o music, cemoes, a aic ee a cuu ime aea sos. Aic a sc. oe a eies, e,es, a ougs a mic, a ese  e cuu. (ige,200 . 8, 0Iis see, e is a scoecess eee cuicum, e coue, a aiesoues as cs come ioaccoi  e coesi em scicaoa cessa accoi  sse oies.A S  ps a ese scoeco, e ieiewees ao sa see o ie oAgiecaoa ogms iSuey.  Agiii aeamo acceae as ss geoea mo ma. Seco, auge Agime iSuey is coeewi acamic oae oeiAgiss,iaea mo ima agscoiooem (a e a ggaois a maigoa i, e misy iesis Eaeme Agemes, ee o (a e sso o Ses , a gi Agia aice iecaoa a mas a wa Agiseeio ue esise oAgi Aiso Commiees wi y eougegaiciooAgis ieics ecao  wi gacuuawass, ac ca a gaimcoe ecaooAgiss. Wiou a seei ese s, e ieiewees e asucciesa ogms wou  iecaa us osess.Idtd CtAs Suey coies  i oi ogms, Agiii a cuu amoAgiss aea  . e a gwi sig aAgiss a gii  emo comae wi a a mo wii  emace ei4ii a cuu as ey gi oa s eige  cssmas wiouemassme osme. oy wou is acceae oeiii iase eiowsewass a sesem, iwou ueicuuge a e oe wwe e se eiii ie s we ackweme a acceae oeiAgiii may ke me a ma, iwca w ieiewees oeeas ss eeeiseoyea ogsco ey    mo awa a acceioeiAgige. is was seemos e o  o Ses ac w  e e oe coue ce si ces ie ais osome oeiAgiss wa i "Agi.Iaio e sics Agime ays a sigca   eouge a omo Agicuus, i e oaooaAgiweek, e gaoa awas cemo Agiss, a e sioosoues a s ae ous   assisAgiss (i aocaooi ac, Suo ac, C a You Ca Woe, a Cuuci  e ous sco iSuey Some oe ieiewees ei e sicscommie as esseiaoy  e e oAgisscuuiiao  e imome oeiacamic oae. iay a cay, eieiewees age aese ogms a aces muscoie ioeAgiss  "succee.Augsome oks s occasioy y Agioes a issueswi su ga, ey  imosy wiie sca wi gaisioa mo si os oomi Agioe, a ieecimoeisemage. we e images a eseaooAgioes iokse  couciwcss su a wi a ga imessiooem: cssoms egaague  ass Agiissues a  a ccaya ga images a eseao. e ieiewees gey e awi moisi a si ya oAgioes, Agiss wi  a mosi ii aua oemsees. e ieiewees  aace isawass wi a gasca cssuuacceae amo a eeAgia Agiss.SuccessAuge emasis mai oe acamics, e cae ieieweesackwe oemeasumes a s o"success" sws ogss iis aa.ac su ow suia a ea eieaomeo. Iaiosicogms sucas e  S  e  St,  e  Kn,  a e  Klh  aass e issues a e oAgiss ae secoa  wi e imagoaokee em isco wci is e key  e ss"success".om e misy a sics c, e sscs usemeasu"success" a eougi Suey sie e misy ga co gaos aoiaem sus Agiss, swi sa imomes. us,"success" amo Agiss iSuey is gii  ok mo  Mtrd Sl rte cae misy a scosic  esisAgimes a imemeecies a ogms scicay Agisssws oy a ocoe ao a see o ie  ese ss.Wi e imemeaoo o Ses  as a y ca a oiayemie coue, e misy s oa gimisce a ss (aac a a ue mo aue cses a cuus oe Agioes.  i aemie coue a aoioe seoSociaSesgaoquime,  o Ses  s gay iasei "ss" aus e a imae amo e seoSociaSes coues.A wi a is coue, e misy s iaa moagemesauwce siciioAgiEcaoiSuey is qui eia Iicu Suey AgiEcaoEaeme Ageme (assome weig a, iessee, s aiee sics Agicies aogms. S e a e oiamisy a e scosica mo ie g cogee6s is ao seeie  os as ey a coiay eouge esic ici a  mo eageie ecaoocess oeicoy ugeacieiews, wcuou    oou, ugi e Agi Aiso Commiee ougme si  eSuo Woe, Cuuci, oEe. As Ee come mo ioeiesic coac a mee wi Agis, e  is ae ewi "a e sco amo a wi  mo wii  ici ieicsecao Wi ecommucao eee sco a s, e  oesis usa oy a oao a eee o is ii a sacIeaieses, e cuuii oac aea mae(see Kiss,86Sae, 8 a Yo,  ey sweaAgiss  aAgiac (maiy "W"ke eioes a amo we wii ici icssom aces weiacwas Agi we ia moce s, e oosi was u, e auo  o some ecauo eicosio[i] eose Agiac aAgiuages iscois associawi weecaoaaie. e gae moAgiac aeosu  Agiuage use iecssom, e wewas e ecaoaaie, a ce a. . . .we we icis iis seawe goi  sco(ama 480 Agioe may  emuceouge ke i ieige.    was   eom e socia ecao a emoyme as eoye e wma, a e imay  esie  imi ke mo o seek iicaowi Agicuus. (a, a Soka 200  2Oe eig ieiewees iis s, ua Agiwi ac s iesic siciioAgiEcao Agii ac AgiC a You Ca Woe a AgiCuuci e oeu w aAgi a cssom ac  AgiSuo ac a  oSes  ac. Auga scoecmay aeaiaose w a cyac Agiss a Agiemsees,  oe ieiewees(i ose w a Agi e aimae. Wis ima is ae keys oe ea Agiw ca ce ac iimemei a e cuicu. ey  come emwea a emwe oe ieocess. ey a e ees  wm oe ca  assise. Moo e Agiac a qui cog oeicuuckgu a wamay mea Agiss. Wmakes ese uac  mo ie cssom is eieci eeica a comssioeiss as ey coiay io a o wi eiss,  Agia Agi e o eess a ac ca a maiaieai mic acomes om o sscussioa goaoe o keee o ycgicameaaki aa ew mo is ueoaioaoaue cuus. . . .ac muso a aau e mics oieeoo cause kwi a omakes a cuu kwiomeaways. (ige, 200  2ugis ocess, ss wi y  a see oi.Wi gaawass oAgiissues ugossioewos ae oia sic a casco comes ga "success" amo Agisswe ac e ke e ia  ecaa  wii  a. e ieiewees ese oy a sma oiooac a ossio w  keaiesiis ecaomae ac, iicu a e os w cai   eiss,  Agia Agi a  i awa a sei  e e oa eiss, ey casu "make a ee".  e oeess a eiac is accoi  ye a Swis(ieis oAmecaIiaa Aska  ecao Auge s is Ameca i scussioowgscogaos sos wi ose iSuey.8Cris ceosome emac iigs oeig ossioeca iSuey w  imeme e sics Agicies a ogms. Wi a wie oeeees a s, ey oeeiougs owey saw as iaie  e "success" oAgiss. ese cees i issues auAgiii, "success", acai, aicio a essus ooiacuicu a ems. A ceeme oe scoecwas ee e ieiews. we ey ao osuggeso as  w e ogms iSuey caimo a us saw  ie  oAgiecao  gaacceae oAgi uga mo si semagecusi ooes o"success" a cea ose successes gasuo a accoua ome oiamisy a sic eougi a ii gaaioemea  mo comssio a ca ac. oe eig ieiewees cai oaeossio os wou e iwcis a sme  eicaooy  e ossioao  ess ey eca, weiioes cac ie cssom, soues ac, oeei a imemei cies a ogms, oac ascuuci a aiso. Eacs a s   oeeees a sso, a omwc as a ossio I  aee mosCECOSIOis sseaogawi o maiqueso:  w a Agioeseseea ecisecoa scos? 2w  key iia woiwiie Suey Scosicei Agiecaoas iis imemeeiesic oks, cies a ogms, a oe a ccaemes isco. isco cesummas e is om e asis oSociaSes oks,e emioooiaa siccies a ogms, a e ieiews wieig ossioeca iSuey. Auge is may  scic  e SueyScosic ey a may ao  e oeuaseis ie oe.e ceeoe gogicaimicao as   ese is a coswi some oeco.Sr nd s a e ok ews a eao aemi e eae oAgioes  e sucas, y commeeSociaSesoks ae secoa scoi s  s. Imomes  ema.ga (a us cis s sucas "e sage" a "imi Iia" a eacceeoacceae. e images oAgioes ioks scay eceea ccieisos, ases, a cism (MaIiaoeoo co ea, 8. oks sie e s ogssiga ece "aes" a eeees oAgioes. As a su, ey come mo isi icoe a aac we ese cosmec ces maiiigca as Agioes a issues maimosy maiis. Iceas"sciacs", Agioes  come oecea oeas ey a seea ieas "e". ey maiy saeaom e s caoccasioy aea usuay as ae"iesgu oe"mi gu wiie cois omuicuusm, i cacogoaecomiccomao cause maieam oks usuay "se" Agioes oma Agiewi, a isioo, sua o oec soues0om aAgiowou  iaae, oy  cee e use ooks ie cssom  eae e ai eeees a cs o ss aac. As suc is (aues aecacaocoie  aow Agiss   gia agmeeese ia cuicum aes mioem, su ey  euei e scacoe as caaagmeao Asoaamewo cao coucwiouIigeus oewi a couc e iies ueyi eiowwoew,eie, uages, a w ese coucouma. ( 24SociaSes oks a coai a c. Ye gmes o  esas oks a gii  o gaisiooAgicoea ice, cei e asi Eucec a oCa. Mossigca is ee a imemeaoo o Ses   e coue a ecommeeok. Wi aAgic a cus, e coue cAgioes ia mo si g, o coe a mea  e imagesesee is aio e SociaSes sa is a  yeesa iAgiecaoas icees ac a ss  mi e aocaa w is socay yeAgioes.Seco, accoi  e eca ieieweiis s auSuey Agiss, e oi coe a eoAgiss is imi eiii. e aeeee wesimaieam cuu a eiowAgicuu, Agiss es oe o , ey wa  " iwieiAgieoe oe, ey wa  emace eiAgi.ac a e eee o seems uay imssie om eii oew.Wi Eucec cuicu a oks, images oAgioes a aayssi seeoie isi eisesem ugeougi a aiaeeees, wcis e scosei, comes mou is a see ocoecess:Wca eawi muasca gieougeme ie  oackwme, aciao oaiooeicoucaco a coo, ey gi oom. e ameasee ocoecss ca u. . . As eiiumiogws, eisee oweeas . . . ey caecome  kw a acce emsees, soe coc mo couc,  ma . . . y, ey caew wi kwe a eeee ocouc mo . . . Sucgw osesem is ke aoa gss oe ai gwi sw,a  a,  come a ca owi sy acos  ecyc o. (ey, i, a moias a agemes eea amo eoia sic a sco  esigis oassi Agisse. Eaeme Agemes, Accoua Coc, sicews, ae EcaoEageme oc  a esig Agiss "succee. Ie case oSuey, i Agime is commie imo cy a mecy amo i Agiss. uge sici ac (w aiocuicusoues e suo ac iesco (w  ss ie cssom wi ai icuies a e c ayou ca woe (w couea gui Agiss a eca a ssaue ous Agicuus Suey s keias  imo e "success"s oi Agiss. we e cssom ac a e os w  emosceecoAgi(a Agi ss. Uou aicay, is is e maioc as mosac coie  eaa ss "equay",as ea ss equay is cessa ea em equiy. e iiaeoAgiss esseiay mus asse w cssom ac egacuusei a uei oAgiways okwi.u "success" e   oaii oa eeco as iismucmo aacamic oae a aceme. Suca gecommeao we is esi  Agiss is a ss Iaaoscosei, ye (8 was eca: " coie  e cwi ca awi assu eicoiei is  ig e ueyi oem oci misueis oe o es wiie es sysm ioeacocca mimia ai omo ( 84 Mo scic  Suey, we"success" Agiss ca as sic as guaeae, as s a moieiewees. i ese isco iay, may  mo ima ai asaig "A" s.  a sa eie ie sco iay, may  moima acusi oa s sso Sma s a sma successes e  2oy coga ackweao eec Wese sic e a meacamic aceme a "success" cae ad Ilngogicay, umaiimicao om is s ca ss, Agia Agi  "succee: e ai os ac a eossioe oace cause ooks ie cssoma mooa ca ea a assessi ssa e u e 4 wiie cssom. ese imicao, we a a cea e s oAgiecaooa uei  ace "success" amo Agiss. Ia ey aiigs gaeom sc a eca,  Agia Agi wi es oackwi, cog, a emaci Agiways okwi a waysoi.acEcaoogms a acISeiceAs ac ay a  iici a eosi eiss  e issuesoAgiecaoso su e ecaoogms auies. e ai o ac su i cuuawass, uei, a sei waAgiissues gass oe suecaa a ug. Iay, aAgicoue aemis e ses a cuus oCa Agioes su maa a seac ee e ecaoogm. Ae  as a couwiia maacoue su eose seac  sucissues.  i mocog oe coas, seac come eequieieicsses  ass Agiissues a coes.Simiy, wos a iseice gai Agiissues ac su  oossioe. Weoiay ocay se sicoe sco suciseice is iaae ac as ey e  mo awa oissues a coes eiAgiss  eequiem "success".scussio su so cus ocuuacces oAgioes, ougeyo  muceia issues ocoo coo Agikwea esmogy su a  ice ac. I, ac may emi mowi e e oeiAgiss a  ae  ci eieiai aecaosuccess. Iis see, as Gay oimiscay ss iieiew, we ayi  "wioo ecaaa me" (Gay, Ieiew, Ma2 2006,  xtb  thClAs uquius as ey a, oks su a cao e so soue oioao ss a ac cause oeiie ases a esio,su ey  useas e ima gogicaoie cssom (C, ac su use oks iia oks su see as guis eoa iesgaoiii gakwe a uei. Iii oAgieeees, comemea soues su  iooio ecuicum aeses a e eee "ga" suggs a "si"accomises. cause maieam oks usuay se Agioesom a Agic, ioo , sua o a ecsoues om o Agioes   useas ous s okwe iecssom wou o iaae. ese aioac soues wou eaee ai eeees a cs oss a ac ake.ac su oy "ac om e ok ao aue ok.cause suey oks caoemi a es, oes, a eeees, cssscussio auases (i.e., e isioesioa use ouage  coeua"s"come a cciagogicasi oac. Iegie scussioa ccaii a emy. Ccaii eouges ss a ac cee ok omissio a commissio. Emy os a w gm ss a ac oy  ei w eiowcuu is eweom e"oui" w  ei oecuus om e "ii": is "e mosoaso ai ames coei w oe oe ckgussu  ea (Wg a Coom, 8  6 Ss a ac i may ewAgioes a issues om a e   aacceae oAgikwea esmogy.a mosima a e aac ai, a eo oac. causeac make mosoe cisio gai oks seco, ey su  gi i4a a cei a ssie iccucies, oggeo, a scmio.aoks a oiay commeees cee em  iiscmi use.Ae  as  sysi Agioes a issues io e s oCa,ss wi cei oy a mo isi s ao a mo "come" s. oks awea Agioes, es, a issues io e sy oCaas o sucaoou. we  ici Agioes a issuesas "sciacs", oks oec a oe em as ey a seea ieas"e". Ss may i ew Agioes as simy ae"iesguo"mi gu i cacogoa ecomic comao Iaoa"ies o"mi" gu Agioes su  seeas  eacoie   aesseiaa ieg  oCaasocie. oks esu eca uis c iis aissue ocogo oaiao a osociasce.Evtn d AtEca e ess e meo oeao assessmes ioe ass e issue o"success. Emasis mai a oe "acamics" wc ae au oecaoesm as coues wi oiaems  aess oi "suo  ose wiou wc  uei oesuec (e.g., ,iusia a ysicaas Eaocoies   aimaiume aioes a coas a gy commeaa "e way oai.Uima,  omasi e acamics, ecaoio  e sm ais amea Agiecao(Coie, 2000Augeca caoce (aasaesemisy cies ooiaeao, ey cace eiowcies ie cssom. Assessmes e  oy mo sc ao coa. cause muceaos uwewo,ss a oy awaemeiey coo  e Eucec sa ocywe a mo sc aacwou e a e oai ss a wa  oug s cae "come",  sysis, s caaeamo comei aagmea. ac, we su coious a gi  awa amoss oks acoai wi ie ases.ss ie ways  auo o sua symc, a kisec. Assiges, i, e ecese s oeao o, ewi assessmes ascoa ocesses wi ss is aisio cessi eca. oooues ss  se wo is o key  "success".Clld ns i u  misy guis oe ieea escaiouomes, ac wiie cuicum  mucaumy ie cssom. Is ocoe, ac su ice ss  e s oCa as a s ocoasm. Suca "sios s wi o ss wi a mo "auei oa kwe auAgioes ieisugg wa seio Iiis socioscaasis is e coii eec oieacism a ossio as aOe ecascei scs: "We aaacy moom swe a oc oi e ocess ocoo eCisaoa e io oe iigeus oe iis cou coie y aec e coa e coimo ways awe sce" (as ciiGou 200   Ss e ue acoowas a is aossi sysm asis  suuga a guooe keeem om  equie access  e ecomic ooues asociaiges eoyea kege e mem oeco gu scaa ooi coos a maimcoAgicommues causi, amo oeis, semwee ay. (Gou 200  Coes wiiAgiesmogy, sucas e imae aieeess ogeogy, o, a sa, su ao  iooio ecss ss   a euei a aciaooeways okwia ai  aima swa a coa.Eosu  ous Agioes, issues, a ses a ao cessa as mosmaieam a e Eucec oks i i sucioaoia sigcaa meaway:e ua oEucec cas a sagy oee aa cism, wcaows Eua a coas  asse eiigesw ei Iigeus oe a eikwe. . . . awi ois6mi kwe se, sco a cuicum s  maiaiegacy ocuua uisc imasm. gome cy asic o sco  is cuicum as eceas e oemsoeagi Agiss iis cocy. (is, , . 22,2Moo ac su ioo a e oac ss  meeee e oss, emasi a sc aac Some emes may igua css scussio, ac ai, guwo wi s ieco,a oo iecoeee aca e s (Gou 200emasi a coaaac eec emes i cs, seao, awose.   Ii Ee  s a im ses a eeees is ao aiaae ac o As "kee oe wism, e aes o commues,sies okwe om me immemoa a so o WoWi We(, ,  2 Ee i kwe, acs, a wism  ss aac. ac musao ee yo e ysicaa aiciasce oe scssom a ou e commu wi e ses:e  ooace osee oace   aciaoacogooceais, cao, momes, a aces assaca imewi sciawea s . . . us s, seeoace a eii a ii iw ey a a eio MoeEa a e aces a sciamea igua mem. ( 2Mosima, eca musi,  a maiaia wa, ca,sei, a us owi eiss. Iaio ese ccscs,ac musmoa e us: sc e, cioci, a si(Kiss   Ss seek a eecao "aecaoascem w ey a, ais   eiew oe wo aoe cioci ieio wi oe, a as em eise si oeiows" (  ii sucocoeco a o wi a aemwe ss a ac awi gi sma e gacy ocoasm.  Augcs, seao, a wose a come iec as ac sagies, osea ey oem a. A key is   a e oac ss.Cfltnom emi e commeeoks useigscoSociaSes, Iu aAgioes a eseea iegmo ae. wea e images oeseao ca si image oAgioes asaosos coie  es aeimo su a . ess, sa usuay ueco ew wi oc ces oe yea  a  seomoiacuicu (i.e., Iegsoue ckages a coesiescai ouomes oug  is ec ey a imo is ogigi Agicoe a issues.om is uey oseeees a iigs oe ieiewees iis s,I  gaia cuei oa aciaoe Agiogms ieSuey Scosic I  eceeossioy a oy  succa ae a eeeeiia  eemi wi a come ee oAgiss as ey sugg wi eiowsei, eiowoeiecao a eiscoses. Mo ima, oug I ae cea e "successes" oAgiss. As aeca my uey ioAgiecaos oy gu a is seaeses oy a sma  oauey. I am mieowAgiecaosu  au  aG, aAgisca auo w ws:Ema Iigeus ecaoquis ce oueesoumiesoucommuesiouo EaMoeWe wa ce ie sysmsiecaomo cue iaceWe wa  ce e wow caousiocome a a?cog aac a ai is a ocessa aaocyc.Aema Iigeus ecaoacceis ao a a o.wewi weooaccuuowi  us moIo a mo wi ca8A gaCi oIeoecess.Wi co a aeie us A.Megwe(G, 2002,  2A scoeco we es a s es eee ese ecaosysm a aoIigeus kwe a esmogy: Agiss coie "see emsees a eige as [oy]  oe ecaosysm" a, ieec"Iigeus ge a e amissiooage a missi" (is eo 2000,  88 us, Agiss e oecwi eimicges. ey e  ee om "e seou, ieo comes, a cousioca ic . . . sco", a ia"e seoie a ocessa  cim a s [ei kwe ugcuicum e aimemeao (  ouge iaecaosei wou ackwe, acce,a a Agikwe a esmogy, e ocess o"co e sysm"is aug wi ueaiy a ames ecoes ac, i, ay aesseia iis ocess as ey e come ac  eassi oee iis ecaouey,  see a e aAgiss ca , a wi"succee.Ie a assi e quesoom e oiaAgi,"w a we i?", e Suey Scosics a omisi  as icoies imeme ous ogms iaaem  meea a a s oe amo iAgis o Sscay, icom e Suey  e oe,Agiss ie sica gey i mucwoe aoesic,a ey i muce we ey a sa imo emcay.gass oe coesscs, "success" is occui i amo Agiss ie sic  see e "success" oeacs, we e ok yo eoae sas a sus wi a w  a a oao We e okaa sce ees iIigeus kwe a esmogy amo Agiss ioeem  sewass a sei. We e ok aa ueieams a aso ioe wi em mageae aasc ogoa. We e ok aa ackwe e uque gis aeyo  e css ioeem  e ei"iiaess". mosima,we e wa wi em iis s uey i uggscoioe seeem oy as ss ie css as ci a mais ie gcommu. Wi , ese eco wi come a.0CEEGUE e siosge ois sseao I was u   aioacoeaowi Gay, e siciioAgiEcaoe Suey Scosic ae e oe scoyea(200600.   Iwas mo aa yeaago sie Iieiewe Iouscussio s ecosa cue cees, scoies  maicauous a oimisc e  oe ogms Agiss.e cee Gay meiowas e suc ome isuoi Agiss iwcs u ac sis  e ce, a me o"gwi i":ac sugg wi e ause o e a suo woese amo. Iaey eaces oYou Ca Woe Assis,oCuuci A a acssom ac a wsie eiAgiss us a seggaomowwewe i ki. . . . ayeawas a aiome ac  ya aAgiki wegoi  geeouoeicsses oa gusis. ey we i a . We we seiem u We we sei em ui. We we sseici em ii we we yi  suo em a acem auw ey a.(Gay, Ieiew, May 2, 200 is aiome, e Agime comea isa seaocasueye400 oe (aisa, ac, a Agis assgai e s oAgiecaoie sic Gay ieouae sus, esciay amo Agiss, coieowe auAgiss a eicoes: "ey we  ca  us ou eaus a e. We wa   o se wac e w wea." us, ss wa "sciaeae" wccois we ieieweessgai Agiss a eicee iaccei eiii.  I we  Gay oice ae S Suo Ce aioa owscussiogai eogss oSuey Agiogms. e ague ok ace oMay 2, 200Gay mosicu cee, we coies   "gei oe oa", aisa a ac ake. As a oe sco aisa  someiee ii e ioes oeiscoowcAgiecaoaccoi  Gay, su  o oem. weiaaisaseous oks ae Agis oeycome  a aeye i we, I cageem   aI  e suo oe suees, e uses, I scageug e aisa   e a  seous ke a ok aouAgis oa see w we eye i, a a wea si a oese ss.As ac, Gay osome acs ome ac w we oeeieaAgiCuucioYou Ca Woeie sco:ac we eec my ac  ass e aissues, e gie,a e ace. Wiwas, ey eecamy acwas goi ke ca oia ok aem as a quaeeca awascei em. . . . O omy ac  eeiecommiee ioe  acceeas a ac Iseems ke as Agieca, ey   go ae mi ioe o aeyequae  wey . Is cei.us, ac ca sas mucoa e as aassise  e e oAgiss. Uou, Gay sees aui sugg iis aa.Is oimome  e syea Gay wou ke  e ae esome, "ascay, , cause we   as eca  io e aoe eaa ouss equay . . . equa es cessa meaequa . . . Wekw ae a some s o, a iicuaAgiso ais i eosuo  emake em ee awocause we a ca ucaoe. A asee oi is s e".Accoi  Gay, eca e esaway om ea a ss e same way a oe we cago yoaa s cusi oeacs us a guoss . . . ewi  imomes. A e gsco a e acee. We se aoss ie gsco. e quesois a wcawe  ? As eca we a e ask e queso"wcawe e?"2Weca eass equay ey ieecig e ima ees iai a kwiequi, we aows ss   seeas iia wiiiases a weaksses. Accoi  Gay, eca museak e ageaea ss equay is a sigoi icause ascay is e oosieecoss.s ci ese cees a usao, Gay is  esciay wi emosce sicew we misy am oe mee  cy aski esuees a sicii we sicis i Agiss  em "succee. Augis quesois a w issue e sic is acee coes a e oAgiss as o oe ioes e sicae e sco:Wi e ew, e misy s saiis s   assea I i iso oe sis aeeme cause w iesaisa   awa owis e oue wi ouAgiss  e ais. . . . Iwi e aisa a ac  okae Agiss e, a y ey wi  ise.Gay ackwes ae Wes mos esuccessAgisswe woi wiiiwi  e cee w a s icus is e  eoe a sic eegacommie  Agiecaowi e goao "success e s". Iis w u aisa a ac   u is commie. Ei wi a si ouook, Gay ses e queso eca:  W a youAgiss? 2w a ey i?  Iey a i we, wcayou  e  make is e Iassi ese equeso, eca wi y  mo kweae aua sw gauei eiss a eiiiae. As aeca I o musass ese queso imy cssom  a icu yeeme wai cee. Iis wi is cusegoaaGay a suo s as , agis em  e  oy oAgiecaoAgia Agiss ie sic Ie i a eougi wos oASomo aAsawsaa"Ecaoe aoway oecaowas  eme a eeeea  si.e iie ioewas sca acceae oe o   ug.A aai was a coious ocessom  a.Iwas a coii wiouieuioI  was ke a uaiagis ma cou a au owaa awecse cou i as mucoas as ey wae a wey wise ac sicy ae e sacess o weomaoama oas.ie coue os, e came a sioA eecaocame "como misecaoaeose, a e ci o was okea e coii eeIis acoii wcis w keuagaiie saoe oe.(Somo ,  4IOGYAm,  (2000 "Memoes: Coi e Cmes oeous gimes."l,  8 (Wie, 88.Ao,  M. (2000 "W AaioIi cs?" Iu M.  Moya Mice meGaia (E.  nIdt t rd tht dn (. 2 y, CA: Ui oCaia.A,  ( "cay  Ses Cuicum: Ascaaisoicao." IaaMae is (E.  r tnEdn  C CUnfd (. 288 ou U ess.Asey,  S. aiemski, K. ( "Suicia a as: e (Misae o Ameca iU.S. Gome oks."  Ar Indn Qrtl  2(4 462.Assemy oo. (  nthS: An IntprStdtl Sl It d  Illtr bthSt r tnIndl  Oawa: Assemy oo.a  ( "ScoIqua: e EcaooisComaAgiC" Iaa iSuea,   Wio(E.Chdr, h d Sl th h Cb  (. 8Caa: eg Eeses.a  ( "Se a Uqua Iiaa W Gis aA ows Sco840." Iaa iSuea,   Wio(E.  Chdr,h d Sl th h Cb  (. 0 Caa:eg Eeses.a , , Y., McCaski,  (8. "e Cee oIiaEcao AOiew." Iaa Ye , McCaski (E.  IndnEdn  C l2: Chl  (. 2. ou Uess.a , , Y., McCaski,  (86 "e gacy oe s AOiew."Iaa Ye , McCaski (E.  Indn Edn C l   (. 22 ou U.is, M. (2000 "Maiai AgiIi, uage, a Cuu iMoSocie." IMae is (E  nIndd (. 208 ou U ess.is, M. ( "Ei e AumSee wa a coAacAgiKwe, uage, a Ecao"  Cn n  tEdn,  22 (, is, M. ( "Ico" IaaMae is (E.  r tnEdn  C CUnfd (. i. ou U ess.is, M. (86 "Micmac cy a Cog Assimio" IaaYe e, McCaski (E.  Indn Edn  C l  (. 244 ou U ess..,   (  nd thGrt St  xt d r.o a Ui.a, A. ea (2000  C   tn.  Scaoug O Gage Ecaois.ows,  (200. "Egue: wi e  Eag Ouoe s" IK.Came, C. Meies,  acock,   r tnSt (. 2ca, :  Misy oEcaoa, C.  M, a K. A., Soka  (200. "e   Ecaoia CaaAgiCoe."  Cn n  tEdn,  2(2 248.isComa Misy oEcao (200 "AgiEcaoEaemeAgeme" om :www.ego.caagemes.isComa Misy oEcao (200 "o Se CommieeWei" om :www.esc.caoeeseisComa Misy oEcao (200 "e w o om:www.go.caewoww_oisComa Misy oEcao (2006a "Accoua CocScosic (Suey om:www.e  o.cacoocc_coc0066.isComa Misy oEcao (2006. "sicAccoua Coc om:www.egocacoocc_coc06_guis.isComa Misy oEcao (2006c   r tnSt. Intr 2006.  ca: Misy oEcao isComa.isComa Misy oEcao (2006. ws ase Commuquom:www.2.ws.go.caews_ases 200200200600600Aaces2.6isComa Misy oEcao (2006e "SiYeagwooComeo.ic Sco Oy 200020046: oiaSumma" om:www.ego.caessogwoooisComa Misy oEcao (20060. "SiYeagwooComeo.ic Sco Oy 200020046: Suey" om:ww.ego.caessogwoo0.isComa Misy oEcao (2006g  Ab pt  W20006  bl SlOnl  ca: Misy oEcao isComa.isComa Misy oEcao (200. "sicew Gui 2002006" om:www.ego.caeeweewgui.isComa Misy oEcao (2004 "sicew " om:www.ego.caeew_2004.isComa Misy oEcao (200. "AgiEcaoEaemeAgemes. A Gui Success" om:www.ego.caagemesa  gui.isComa Misy oEcao (2002a  Evt St d Mn A Gd  ca: Misy oEcao isComa.isComa Misy oEcao (2002. " a EcaoEagemeoc A scussio om:ww.ego.casa  eage.isComa Misy oEcao (2000   r tnSt. Intr 2000.  ca: Misy oEcao isComa.isComa Misy oEcao (  Sh n: IntrAb Ctt K0.  ca: Misy oEcao isComa.isComa Misy oEcao (88  Sl StCr Gd GrEht GrEl.  ca: Misy oEcao isComa.isComa Misy oEcao (  Ab Spt Wr ndbca: Misy oEcao isComa.isComa Misy oEcao (  Intr r tnSt AK0 Gdf h  ca: Misy oEcao isComa.uoe,  Sci, M. (2002 "ac s: A scussiooCoemCees."  Ent Edn.    , a,  (80  n d r l  EdtChdr.  o:Oao I Ses iEcaoCame, K., Meies, C., acock,  (200.   r tnSt  ca: Misy oEcaoCa, Gome o (6.  Stt  thGnnt  C Indn l6  Oawa: Quees ieCis,  , You, S. , Ma M. (  CG ShdS  thIndn dtl Sl Expn  C  ic :eys oks.C,  (200. "eseao oAgioes iEsCaasoks: was coiao" IE A. Co (E  htht : Edn d nltn  (. 80 o:wmae.C,  (, 2002 "Case S oCaas oks a e yaoCa o." osaseaowsis Ecaoacoiao Caegie CouioEics a IeaoAai.C,  ( ake iAway, You sio oCaaIi iisComa SociaSes oks, 28" . sseao U.C,  McKay,  (  Cv: A Sl d l Ct.  Eoo Ao is.Co,  (86 "Ico iaus." Imes Co Geoe E. Maus(E.  WrCt d l Ethnrh (. 26y, CA: Ui oCaia.Coas, C. M. Moa C. (2002  rn d  prtn Mndr d Sd.  o: Ui oo.Coey,  M., Ce,  W., C, C. A.  (6. "Missioes a IiaEcao" I G.  Wae(E  Edn  Indn Chdr  C(. 2. o: eoess.Cooke, K. (84  I Indnld bnndn A v Crt Cn.  Oawa: Quees ieCoie, A. (2000 "coi EsmogicaOeao: wa a Wscsa  (Ojdt  Ecao" CaauaoEcao 24(2 8Coe, C. (  Cr  Ctt.  w Yo: eCouioIeaciaoks C ( "oks a  Ameca." IAe cee ue ias Mo Ye Wakim (E.  ArIndn Stt  thWld  Chdr: A  d blh(. 80 am, Ma: Scacw.Cy, M. Mos, G. (200.  Cntpnt ExplCn I  o:eicea.Cy, M., is, G., Mos, G., Sey,  (  r CM Wt.Scaoug O eicea Gi.Cy, M. (  Crd A Mt tn  Scaoug O eiceaGi.Co   Wio W.  (  Chl  thWt: A Cn trpt   o: Oo Ui ess.Co   Wio W.  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(2000 "osa a Comei soue eseo Ses  Iegsoue ckage." UuisosaEas, E. ( "ogs as Oec oMemo." IM. Kwi, C.ewa,  Aye (E.  Ml M (. 222 w Yo: .Ei, W. ( "AgiEsmogy." IaaMae is (E.r tnEdn  C CUnfd (. 2 ouU ess.ei, , E,  (200.  C O Ct O St  Scaoug Ooomsoai.e S.  (2000 "MoeImages: o oe, eseaoa eOao ScoCuicum." IS. Gosi Sey (E.  WvCntn Edf  Sl d Envnt  (. 264o: Sumacess.ais, , ea (  Cn I A Ctprt  o: OoUi ess.0ais,  (  tn : Mh, M d Cn   ouAe.ais,  (  InIndn: I  thIndn  Cn Ctou As.ie   ( "e  oAgis iic Ecao ie Ce iaUaSei."  Cn n  tEdn,  22 8.iss, E. (   n. r  thWl dtl Sl.  ou Ae ess.Gii,  i,   (  Cn Opnd Att rdIndnd Indn I nd  tn St  Oawa: Quees ieGou  (200. "o ac oAgiSs: Eec acce iSocioscaaes."  Cn n  tEdn,  2(, 682.Gi   (  WhKl Cn   o: eCoi.G, A. ( "e Cee Uies." IaaMae is(E.  r tnEdn  C CUnfd (. 2082.ou U ess.mo E. ( "was a ooIiaEcao" IaaMae is (E.  r tnEdn  C CUnfd(. 46 ou U ess.,  ( "e SaIm o Esmogy: so a e  Ecao"  Cn n  tEdn,  2(2206.eo  S. Y. (2000  "Ah  Emwe Agioug." 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E Agieseaoi a Agiogms iSuey Secoa Sco r -  (YEA CUMES IIIS A ^ ^  ^  ,...,  ^c^,  May 24, 200 Coe CEICAOpr dthn prt h bn rd bthCtt d thpt pr rfnd tbptl hndf rr vvh bjtAppr  thh ^r Ethd b thflr ames ais Ci4. . ^ ok, Associa Ci. Susawy, Associa Ci Ct Appr  v f thtpr th n thpt pr

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