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Session abstracts and proposals : the second international m-Libraries Conference, June 22-24, 2009 Various contributors 2009-07-02

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Session Abstracts and Proposals 2 2nd International m-Libraries Conference – Session Abstracts and Proposals Tuesday June 23 2009 Session 1 Opening Keynote Concentration, Connection, Diffusion:  Mobilizing Library Services Keynote Speaker: Lorcan Dempsey, Vice-President and OCLC Research and Chief Strategist, USA Session 2 Plenary Where Books Are Few: The Role of Mobile Phones in the Developing World Chair- Nancy Levesque, University Library Director, Thompson Rivers University, Canada Ken Banks, Founder of, UK Anytime, Anywhere:  Reaching the Always-On Generation through Mobility Carie Page, Program Coordinator for the EDUCAUSE Learning Initiative, USA Partnerships for Community Health Improvement through Mobile Devices Paul Nelson, NHS Choices, Department of Health, UK NHS Choices ( is the UK’s digital portal to health information for the public, including healthy lifestyles, treatment choices, and comparing and using services. NHS Choices was launched in June 2007, and now receives 5 million visitors a month. The website contains 100,000 pages of multi-media content and has embraced web 2.0 approaches to public information, including enabling patients to post reviews of health care services, blogs, and online communities. NHS Choices is determined to make the service as available and accessible as possible to all sections of the community. Content is widely syndicated, including all NHS Choices videos being available on YouTube. In the UK mobile phone penetration is almost ubiquitous, with more mobile phones than people in the country. Take up is particularly high amongst young people, who may also be at risk from unsafe health behaviours including smoking, drugs and unprotected sex. We have therefore used mobiles to reach young people, particularly in deprived local communities, with practical information and motivational messages about health behaviour. The presentation will include a case study from Hull in Northern England, where NHS Choices worked with partnerships including health services and young people themselves to develop a package of sexual health awareness resources via mobiles. The initiative included mobile based service finders, SMS text message alerts, and Bluetooth animations which were used for viral marketing. The initiative led to a 10% increase in young people taking up screening for sexually transmitted infections, and won the BT eHealth Award in November 2008 NHS Choices is developing a further range of mobile based services, including syndication partnerships with major mobile phone service providers. These will also be illustrated at the conference. Why m-libraries? Making the Case for Innovation Joan Lippincott, Associate Executive Director of the  Coalition for Networked Information, USA Many academic librarians have thought about developing services targeted for users with mobile devices, but in actuality, many have held off on implementation. It seems that both planning for services for mobile devices and then implementing a plan are not a high priority for many academic libraries at the moment. This talk will focus on three rationales for bringing mobile services to a higher priority level for academic libraries. 3 The motivating factors are: recognizing and addressing a significant shift in how our user communities do academic work; staying ahead of the curve as other units of the campus decide on mobile platforms and licenses; and, understanding the strategic value of being seen as an innovator in this area. It is important for librarians to understand the ways in which faculty and students are using mobile devices in conjunction with teaching, learning, and research, and not just in their social interactions; there are opportunities for increased availability of scholarly content that is compatible with mobile devices, and there are opportunities for working with user created content. As campus bookstores license content for e-book readers and information technology units choose standard equipment for “clickers,” will libraries be part of the decision-making process or will they find out, after the fact, that the choices they make in these areas are not compatible with other campus units? How can the library stay relevant as our users increasingly bypass our physical collections; are services for mobile devices part of the answer? These issues will be explored in this presentation. The talk will be aimed at both library administrators, who must commit resources to the development of services for mobile devices, and to those librarians who may need to make a case to senior administrators to convince them of the value and importance of these innovations. Session 3 Mobile Technologies Mobile GPS Devices and Geospatial Collection Development in the Library David Sharp, Carleton University Library, Canada Carleton University Library has a very robust geospatial data collection, valued at over $1,000,000, and sourced from a number of providers, including but not limited to, Carleton University Construction Services, the City of Ottawa, the National Capital Commission, Land Information Ontario, DMTI, Statistics Canada and Natural Resources Canada. Despite the wealth and variety of local information in our geospatial collection, requests for unique data points about our campus and our city are becoming increasingly commonplace.  For instance, just recently, we have been asked for campus data on designated smoking spots, emergency phones, safety lighting, and stop signs, none of which are found in the detailed data sets supplied to us by Carleton University Construction Services. However, mobile GPS allows one to easily augment a geospatial collection.  With a GPS unit, clients can manually go to the locations for which they wish to collect data, and enter them as waypoints.  Once collected, the waypoints can be uploaded as traces into a Geographic Information System (GIS), such as ArcMap with its GPS toolbar utility, or uploaded into a web- based interactive mapping application, such as OpenStreetMap, Google Earth Pro or GPS Visualizer.  After being uploaded, the traces are ready to be spatially analysed in conjunction with the other layers of data that the client happens to be using. I would like to propose a 20 minute paper outlining the steps libraries can take to help clients use either a GPS device, or a mobile GIS device such as ArcPad, to collect local data and upload it into a GIS or an interactive mapping application.  Technical points covered would include the basics of using a GPS to gather waypoints, how to upload the waypoints into a GIS as traces, and a demonstration of how the traces would appear on-screen.  Policy points would include discussing the appropriateness of collecting data points, prior to client request, as a normal part of collection development duties; the kind of data to be collected; whether libraries should be buying GPS devices for loan; and whether libraries have a place teaching the spatial literacy skills needed to make this type of project accessible to all clients. QR Codes and their Applications for Libraries – a Case Study Laurence Lockton & Kate Robinson, University of Bath Library, UK A QR code is a two dimensional bar code that can be read on devices such as a mobile camera phone, a laptop or computer. When read, it allows the user to undertake an action such as reading text, accessing a web site, or texting a number. In other words, a QR code links the physical world (poster, print out, room, physical object) to the electronic (web resource) and facilitates communication (SMS message, phone call), adding significant value by improving accessibility to information for those using mobile devices. Alternatively, why not see how CSI explain them … As a technology, the generation and reading of QR codes on a mobile device is becoming more straightforward with web based generators becoming more available and easier to use, and the inclusion of the appropriate software pre-installed on many camera phones. This technology is starting to emerge into the mainstream across a number of sectors, including media and marketing. It offers great potential within education, exciting opportunities for learning and teaching and has potential applications for libraries. 4 At the University of Bath the Library is working in partnership with E-learning,Computing Services and the Students Union to explore and test library applications for QR codes. Initially, the Library is attaching QR codes to library catalogue records which hold class number information and allowing students to capture this on their mobiles, thereby linking the virtual to the physical for use when locating material in the Library. The Library is considering using these codes to draw resources together, to promote information skills sessions and to facilitate sign-up for these, and to transmit other forms of information useful to students. This is also supported by the ‘tiny URL’ initiative which assigns a more convenient or more memorable URL to resources which often have long or inconvenient URLs where users have little or no control over their format. These Library initiatives with QR codes are ongoing and student led, with the emphasis very much on experimentation and discovery. This paper will consider lessons learnt and offer evaluation and future service models for this technology in the library context. Mobile Digital Library for Integration Web Resources in China Chengyu Zhang, Tsinghua University, China Up to end of the 2007, more than half billion of mobile phone users are in China, and are expanding with the rate above 15% a year. Tsinghua University Library, as a library of one of the most famous universities in China, is trying to provide information services not only in web but also in the mobile phone, such as SMS, or Wap. The project is sponsored by the fund of Chinese Educational Ministry and carried out by Tsinghua University Library. It includes three modules: 1 Information Integration and Reorganization The modules access the various databases in THUL and obtain a uniform result set according to the users’ requests. A method named meta integration is developed to help patrons access the Web resources in THUL via mobile phone. 2 Information Digest and Form Conversion The module aids to access the OPAC system in THUL and transits the web form text to the text for mobile phone, such as Wap or SMS. 3 Information Promotions via Wap or SMS The module communicates with mobile phone via a device from communication manufactures and pushes the search results to the users’ mobile phones. Based on the analyses of existing cases for research and application in mobile and wireless digital library, the article discusses the key problems of system structure design, integrating multi-source resources and optimizing the scale of information containers. The solution is proposed schematically. Discussion on the integration of Web information resources and problem of information object granularity is jointed to the application of the mobile digital library. Session 4 New Mobile Services Portable Science: Podcasting as an Outreach Tool for a Large Academic Science and Engineering Library Eugene Barsky, Aleteia Greenwood & Kevin Lindstrom, University of British Columbia, Canada Introduction While the concept is widely defined and interpreted, all Web 2.0 tools have certain characteristics in common; they are collaborative in nature, interactive, and dynamic. The Science and Engineering librarians at the University of British Columbia are collaborating with their liaison departments to record science and engineering podcasts, host them and share them with a wider audience. Objectives In this session, we discuss the use of podcasting as an outreach tool that connects a large academic science and engineering library with its users and raises users’ awareness of additional library services. Functionality, usability and practical applications of podcasting tools are reviewed. Outcomes At the end of this session, we will have demonstrated: 1) Overall usability of podcasting academic science and engineering content; tips and tricks when creating and tailoring podcasts to your community needs; 2) Use of podcasting as an outreach and community engagement tool in academic libraries and as a supplement for the traditional academic information resources. 5 Discussion The strength of podcasting, to allow content to be created by the users for the users, makes it an appealing addition to the academic librarians’ toolbox. Podcasting is a service that many of our users might not expect from their library, which makes it a unique and attractive offering. It requires few resources, and the end result might exceed librarians’ expectations. We found podcasting to be a robust outreach tool and a service that raises the profile of the library and as such creates an opportunity for users to find additional library resources.  Nevertheless, it is necessary for academic librarians to critically evaluate the continuous innovations of Web 2.0 technologies on an ongoing basis so that they are best prepared to put them into the appropriate context amongst other relevant and important information The Library’s Place in a Mobile Space Graham McCarthy & Sally Wilson, Ryerson University Library, Canada The pervasiveness of mobile devices in our society and even within our libraries is impossible to ignore.  As these devices become ubiquitous, the temptation to adapt a wide range of library services to these devices can be overwhelming.  Many factors need to be considered before embarking upon any mobile application development. What do our patrons want?  Where should our focus be in providing useful and engaging services?  To help answer these questions, the Ryerson University Library performed a survey of student mobile device usage in November 2008 to gain a better understanding of how mobile devices were being used by students and to provide insights on what library services might best be adapted to the small screen. This presentation will explore the results of that survey and compare it with similar surveys that have been undertaken at other universities.  We will also look at some statistics that the library has been collecting regarding current mobile service use including text-messaging from the catalogue and general access use of the main and mobile versions of our website. Based on the trends we are seeing in the surveys and usage statistics, we will discuss our current mobile service initiatives and make some recommendations and suggestions regarding future development and implementation of mobile services.  We will explore where we might best focus our efforts to provide our users with a seamless and engaging mobile library experience. Piloting mobile services Karen A. Coombs, University of Houston, USA In the fall of 2008, the University of Houston Libraries acquired 8 iPods Touch to be used by librarians to pilot mobile services. The web services, public services, and collections areas are working in conjunction to pilot mobile services. This includes creating apps for the iPhone, optimizing the library web site, testing library licensed content on the iPods, and adding content to the University's iTunes U site. We also are investing how mobile devices can change the way in which subject liaisons perform their daily work. Several liaisons are using the iPod Touch in their daily work and interactions with faculty and students to see how mobile apparatus could potentially enhance their services. Several other iPods are available for library staff to check out and use. Because the campus has wireless access in nearly every location, subject liaisons using iPods are now able to check their calendars, send emails, and perform routine tasks while away from their office. The pilot has enabled us to learn several lessons about our users and mobile devices, which we will take in consideration as we move forward with developing more mobile services. Session 5 Mobile Libraries for Learning Information Literacy Gets Mobile! Peter Godwin, University of Bedfordshire, UK Watching the trend toward miniaturisation seen in the Mobile Web and mobile handheld devices, we should ponder the effects on the presentation of information and its usage in the delivery of Information Literacy (IL). As there are now twice as many persons (3 billion) who can use mobile phones as can access the World Wide Web, there is great potential for consideration of handheld devices for developing IL. At present, mobile platform incompatibility and difficulties involved in display of Web pages on the mobile handset screen remain problematic. However, the popularity of the small screen to gather information by large sections of the populace may inspire librarians to find solutions and use the technology in their IL interventions. 6 Knowledge of Web 2.0 has spread rapidly among librarians in the past two years and has become mainstream. Application of the tools in IL teaching is slower, but is starting to go beyond the early adapters. Since the 2008 CIBER report “Information behaviour of the researcher of the future” we are recognising that ‘Web generation’ attributes can apply to all age groups. Both the paramount importance of convenience to all users and the ubiquity of mobile technology are parts of this trend. In a world where content has “left the container”, the importance of IL is growing, as the 21st century citizen struggles to locate, critically evaluate and utilise information. Handheld devices give exciting opportunities for librarians to reach users and to be where they are. This paper will give an overview of the Mobile Web, its potential use with Web 2.0 tools (including screencasts, podcasts, vodcasts and YouTube) and how this is beginning to be employed to assist our IL mission. Mobile Technology and m-Learning in Indian Libraries Parveen Babbar & Seema Chandhok, Indira Gandhi National Open University, India India added close to 350 million mobile telephone subscribers by the end of year 2008, and one of the most attractive markets for mobile telephone operators and wireless equipment vendors. Indian government is targeting 500 million telephones, both fixed and wireless, by 2010. The libraries and documentation centres keeping this in view have also initiated some m-Learning Services. E-learning has been successful and now mobile learning represents the next stage in an ongoing continuum of technology mediation. It will require new digital communication skills, new pedagogies, and new practices. It will also create young people's interest in their mobile phones and other handheld communications/entertainment devices to deliver exciting and unusual learning experiences and related messages. M-learning, especially its main delivery system, mobile phone learning, are under observation and in coming years will be effectively, extensively used or accepted for learning purposes, by either educators or the general public in India. The future goal of modern digital libraries in India is to support ‘nomadic’ computing through providing appropriate wireless networking ‘hot-spots’ and access to information through mobile devices to support flexible learning space and mobile learning. The proliferation of mobile technology over the past decade has made librarians to face issues that were previously the provenance of software designers and specialists in the field of Human-Computer Interaction (HCI). In this paper, we will describe the weaknesses inherent in, and some non-viable factors of mobile phone learning. It will describe how libraries can combine the technologies of mobile communications with any electronically delivered material to impart support services. It will discuss the new PDA technologies, smart phones and wireless connections available in India. E-learning has been accepted by educators and is increasingly being put into extensive and effective use for learning and m-learning is nearing its way towards the next goal in India. This paper also studies strategies for delivering educational resources to mobile devices through libraries in India. It finds out pros and cons of delivering educational materials to mobile devices. Mobilising the Development of Information Skills – for Students on the Move and for the Workplace – Two Studies of Mobile Delivery in Practice Anne Hewling & Hassan Sheikh, the Open University, UK Increasingly students come to their studies equipped with access to a number of mobile technologies. These may include laptops and mobile Internet and – even more frequently – access to the Internet by means of web-enabled mobile phones. There is presently much debate around the need for flexible content delivery that can meet the perceived needs and expectations of students using such tools. What might constitute appropriate content? Can such devices deal with ‘new’ content or are they better harnessed for revision and re-enforcement activity, as a supplement to other sorts of delivery rather than as standalone material? Or, does mobile delivery offer an entirely new kind of study and learning experience and, if so, when and where in the curriculum might this be appropriate? At the same time there is, as yet, little literature available on the actual doing of such mobile initiatives on the ground, the nitty gritty of, for example, going beyond shrinking existing web pages to fit a mobile phone screen and towards writing content for the smaller screen in a format that has a unique and meaningful impact. This paper will look at two real world projects [mobileSafari and i-Know] which have produced a range of different kinds of information skills mobile content intended to be delivered to learners in both formal and informal learning contexts, as part of a formal higher education programme and as part of a workplace based initiative. Instructional design issues, (including the creation of pedagogically sound generic templates), will be considered alongside related technical issues but, most importantly, the paper will present data looking at how mobile content (text-based and audio) for enhancing information management competence is used and valued by learners in different real life study contexts. 7 Session 6 Mobile Users Study Regarding Temple University Libraries’ “Ask Us Upstairs” Initiative Fred Rowland & Adam Shambaugh, Temple University, USA This study will detail the Temple University Libraries’ “Ask Us Upstairs” initiative to bring roving reference to the patrons of Paley Library using wireless mobile devices as well as traditional roving reference methods. We will provide a brief review of the extant literature on wireless mobile technology in reference service, consider traditional methods of engaging patrons in reference transactions, discuss our planning and implementation process, and then offer the results of the pilot project we began on December 2, 2008. Temple’s 2006 LibQual Survey indicated the need to improve user experience in the stacks of Paley Library where the bulk of our print collection is housed and which students use for individual and group study. While we have a thriving Reference Desk, students often require assistance once they are in the stacks retrieving books, doing research, or using a computer. In addition, wireless technology and mobile Internet access present a great opportunity to reach out to students who are reluctant to seek assistance through other channels. A rotating six member team from our Reference and Instructional Services Department follow an advertised route through the library stacks, group study areas, and public computer workstations from 10-12 and 2-4 on Tuesdays, Wednesdays, and Thursdays. Equipped with iPod Touch technology and wearing “ASK ME” buttons, we selectively approach students looking for material in the stacks, using the library’s electronic resources, or others who appear to need help. Approaching these students is done with a simple question designed to generate a reference transaction. We try to be recognizable as we make our rounds without being obtrusive. Our study will present an overview of our strategies for navigating the stacks, utilizing mobile devices for research and reference help, and the outcomes of our efforts to meet the needs of this user group. Bridging the Mobile Divide – Using Mobile Devices to Engage the X and Y Generations Phil Cheeseman & Faye Jackson, Roehampton University, UK Theme: the changing relationships between libraries and users resulting from innovation in ubiquitous computing At Roehampton University London we have implemented a range of flexible learning spaces, both formal and social. In addition, the University will be investing in a new library building. Part of the brief for this is to take full advantage of new and emerging technologies in a variety of learning spaces that meet the needs of a diverse student group. Working with school children and using mobile technologies including audio recorders, classroom response systems and smartphones, we have undertaken a study to look at the impact of ubiquitous computing on approaches to study and expectations of library environments. In this presentation we describe how use of mobile devices has enabled us to engage school children as well as our own students as stakeholders in the future planning of our library and its services. Initial findings of this study identified a significant disparity between student expectations and staff knowledge and skills. Prompted by this we have developed a new social learning space for staff called the Green Room. This resource, which opened in September 2008, provides an environment for staff to engage and experiment with learning technologies, including a range of mobile devices, develop strategies for using them and share good practice with one another. This in turn has led to a series of spin-off projects with staff and students including: • developing student assessment through audio and video created on mobile devices • using mobile phones with school children to explore library resources and services • exploring the potential for accessing the library catalogue and electronic resources through ebook readers 8 We will share how this initiative has enabled us to extend the reach of the library and its services, engaging with staff that might have little previous experience of using mobile technologies. UK Academic Library Users’ Expectations of m-Library Services Keren Mills, the Open University, UK Reporting on a three month research project undertaken as part of the Arcadia Fellowship at Cambridge University, this paper will discuss the responses of librarians and library users to prototype m-library services and a questionnaire about other services envisioned by library staff. The data will be based on focus groups with library staff at Cambridge University, and a questionnaire sent to both Cambridge and the Open University students. The aim is to develop a clear picture of the types of m-library services users consider to be useful in order to inform development of these services for academic libraries. The paper will include an analysis of mobile network services in the UK with regard to the cost and availability of mobile broadband, and the cost to institutions of sending group or individual text messages. Any prototype services developed during the course of the project will be demonstrated as part of the conference presentation. It is envisioned that these will include: • skills – mobile information literacy tutorial and a mobile library induction • content – access to quick reference services • mediated services – library helpdesk access It is hoped that the project will deliver service models for both campus-based and distance learning academic libraries in addition to a website making the methodology and results from the project available to other UK Academic Libraries, and allowing them to input their own data and analysis if they choose to run the questionnaire with their own students. Wednesday June 24 2009 Session 7 Mobile Technologies Evolution of Modern Library Services: The Progression into the Mobile Domain Ivan Ganchev, Máirtín O’Droma, Damien Meere, Mícheál Ó hAodha, University of Limerick, Ireland & Stanimir Stojanov, University of Plovdiv, Bulgaria The incorporation of mobile technology in the academic sphere with a view of “anywhere/anytime/anyhow” m-learning opportunities has grown exponentially in libraries and campuses worldwide. But while the adoption of technologies such as VoIP, SMS, MMS etc. into the realms of education and learning is tremendously exciting, their integration in order to facilitate “learning on the move” within the library/information environments has not as yet achieved its transformational ideal. This paper builds on a recent collaborative research initiative known as the Distributed e-Learning Center (DeLC) – established between the University of Limerick and the University of Plovdiv – the aim of which is the provision of distance m-learning/m-library facilities to students and educators/information-workers. A particular focus of this paper is the utilization of podcasting and the promotion and adoption of SMS/MMS. These are both essential elements of the mobile wireless communications service infrastructure for delivering the m-library services to users/information-seekers throughout a University campus. The enhancements facilitated to traditional library services and educational practices through the incorporation of these technologies are also explored. Two new m-library services ‘Interactive Library Map’ (facilitating quick and efficient location of resources within the library) and ‘Library Catalogue, Loans and Reservations’ to be supported by this communications technology receive particular attention. The new multi-agent service-oriented version of the DeLC, with its technological support for an enhanced mobile environment is also examined. Also examined are the incorporation mechanisms being developed aimed at maximising technical and pedagogic benefits for students and academic staff. In this, the adoption of various instructional design methodologies having good guarantees of a superior level of achievement in this specific learning domain is addressed. Progress into the investigation of the possibilities for the provision of ongoing support and for the reinforcement of searching and finding library resources by means of: continuous and time/cost efficient feedback, evaluation and updates (current awareness), and the swift re-organisation of service content based on a particular student’s requirements, is also reported. Integral to these mobile services are issues of ownership and service complexity management. 9 Aspects examined here are the trend towards student “ownership” of their own learning interactions, and how the capabilities of these mobile processes may ensure better dissemination and re-organisation in relation to the large volumes of administrative information which third level institutions are required to deal with on a daily basis. Mobile library: Connecting New Generations of Learners to the Library in the Mobile Age Dr. Mohamed Ally, Colin Elliot, Steve Schafer & Tony Tin, Athabasca University, Canada Digital library services delivered through mobile devices can offer flexibility in terms of access and content, increased hands-on experience, and enhanced information and mobile literacy skills of learners. Athabasca University (AU) library is pioneering the development of a mobile- friendly digital library (M-library) including the mobile- friendly Digital Reading Room (DRR), Digital Thesis and Project Room (DTPR), Digital Reference Centre (DRC), and AirPAC. The M-library system can auto-detect users’ devices and accommodate both desktop and mobile access to AU library services and resources. This presentation demonstrates the system design, implementation, and evaluation of the M-library system. It provides examples of how AU has applied mobile learning and mobile technology to support and enhance delivery of library services and learning resources, and offers lessons learned to others in the practice. The AU Mobile library project was the recipient of the 2006 Canadian Library Association Library Research and Development Grant for its innovative approach to connecting users and libraries. Session 8 New Mobile Services The Role of the Subscription Agents in Delivering Content to Mobile Devices Jose Luis Andrade, President, Swets North America With the burgeoning amount of e-content and new developments in technology, subscription agents have begun to offer innovative services to support e-content delivery of scholarly and scientific information to mobile devices. This presentation will focus on services that subscription agents and their partners have developed/are developing to push e-journal and e-book content to mobile devices that support either java script or any web browser. These products can support IP recognition, username/password and proxy services to ensure the delivery of content no matter the location of the end user. Some products that will be featured are: e-journal and e- book gateway services, OpenURL link resolvers and federated search services. The presenter will also focus on some key issues in developing products that support delivery to mobile devices: the need to support a variety of mobile technologies, the requirement of clean screen designs for navigational purposes and the importance of rigorous user testing. Service Models for Information Therapy Services Delivered to Mobiles Vahideh Zarea Gavgani, Osmania University, India Background and objective: Modern healthcare system with Information Therapy and Patient Centered Medicine Approaches has given rise to the demand for real time evidence based health information at the point of care. Physicians and patients equally need the right information at the right time to make a right decision about health problem. However, access to the right information at the point of care is not ensured by the existing library and information services in developing countries, where the access to the internet itself is impossible for most of the isolated and non wired communities. The study aimed at presenting a Service Model for Information Therapy Service delivered to Mobiles in developing countries in general and India and Iran in particular. Methodology: Considering the nature of an original article, experience of the author, as a medical librarian and a faculty member in Library & Information Science, and her observation of the needs, problems and prospects, played an important role in forming the idea and presentation. The study also used secondary data collected from related literatures Conclusion: Localization is a considerable element in any successful global program/approach. Patient Safety as a worldwide problem and Information Therapy as a patient centered approach in health care and health information delivery service would be rendered seeing the socio-cultural aspects and IT infrastructures of the targeted population. Proposed models will provide the right service models for clinical/ medical libraries in developing countries like India and Iran, to health information service to physician and patients in moment of care. Keywords: Information Therapy, Library service, Mobile, SmartPhone, clinical/medical library. 10 Session 9 Mobile Technologies Supporting Development Encouraging Library Usage among Students in African University Libraries: The Case of Emerald Group Publishing and the University Library of Swaziland. John Paul Anbu, Paul Coyne & Eric Broug, University of Swaziland, Swaziland and Emerald Group Publishing, UK This paper will report on a collaborative project between Emerald Group Publishing and the University of Swaziland Library. The joint study seeks to establish whether or not SMS alerts have the potential the increase library awareness and usage among the student communities of the University Library. Africa is a continent which is inhabited by roughly 1 billion people with 300 million Africans currently carrying an active mobile account. This is an adoption rate of around 30% on a continent that is known for its challenges with respect to telecoms, power and internet infrastructure. Such adoption rates point to a population who has quickly taken an enabling technology and woven it into their daily lives despite these challenges. In response to the widespread adoption of mobile technologies throughout Africa Emerald developed an SMS based alerting service to integrate into its Web 2.0 Content Community platform, InTouch, as part of its presence at eLearning Africa in May 2008.  After the event, it was observed that there was a heightened awareness of Emerald content becoming available through SMS alerts. It was decided that further study was necessary before Emerald could develop this service for library customers in Africa and elsewhere. Working with the University of Swaziland, Emerald has created a content community and enrolled a cohort of students into it. These students receive SMS alerts when content from Emerald that pertains to their course of study arrives at the library or has been published to the Emerald database. We are interested in discovering if this usage of a personal technology impacts on library visits, length of visit, awareness and usage of other library services, and on downloads of Emerald articles to this library in the time period and whether any generalizations can be extracted from this study that can be replicated elsewhere. Enhancing Library Access through the Use of Mobile Technology: Case Study of Information Services Provided by Six Mobile Companies in Bangladesh Nafiz Zaman Shuva, University of Dhaka, Bangladesh While mobile technology is generously available in Bangladesh, as in many other developing countries, innovations in its use for library and information centre service development have been surprisingly not started yet. This paper explores the prospects of using mobile technologies for information services in Bangladesh. The researcher explores the existing information services of six mobile phone companies of Bangladesh using mobile technology. This paper shows the current status of information technology at the various library and information centres of Bangladesh. The researcher attempts to identify the constraints that impede the gradual development of technology based information services of library and information centres in Bangladesh.  Finally the researcher offers recommendations as to how mobile technologies may be used effectively in designing various information services and satisfying information needs of variant users. Session 10 Mobile Services for Distance Learners m-Learning Libraries in Distance Education: A Proposed Model for IGNOU Parveen Babbar & Seema Chandhok, Indira Gandhi National Open University, India Mobile revolution has swept across the landscape. The value of mobile technologies has made a real time contribution to the teaching and learning experience and making it both self-evident and unavoidable. Mobile learning methods offer valuable possibilities for learners in remote and distant parts of the world. Mobile devices are within the reach of a learner and any information that is provided through these devices can be accessed by the learner very easily. With the introduction of 3G spectrum and the second largest mobile market in the world, it is expected that mobile base will expand to 500 million subscribers by the year 2010 in India. It currently has 320 million potential mobile subscribers with an average growth of 10 million new subscribers increasing per month. The use of wide range of mobile technologies has opened the doors for providing unique learning experiences outside the classroom. The elements of distance education can also be offered through these mobile devices. Modern digital libraries in India are supporting ‘nomadic’ computing through providing appropriate wireless networking ‘hot-spots’ and access to information through mobile devices to support flexible learning space and mobile learning. 11 Indira Gandhi National Open University is the largest University in the world with 1.85 million students on its rolls. It offers 138 academic courses with a student services network spread over 1804 Study Centres coordinated by 58 Regional Centres. The University has initiated a National Open and Distance Learner's Library and Information Network that provides a platform incorporating advanced technology for resource sharing and disseminating supporting information among distance learners to facilitate the outcome as quality education at par with conventional educational community. Through this platform, the paper proposes model for providing e-resources and other information services through mobile technology to its learners. The paper will also identify the requirements of different type of learners pursuing different courses and will suggest to provide Selective Information Sources to each identified category. The network will also recognize the available m-technologies like Personal Digital Assistants (PDAs), Tablet PCs, SmartPones handhelds, and laptops. It will suggest for Peer interaction among learners for exchange of messages as well as by posting messages to mobile blogs. Current Awareness Service and Other Information Alert Services can also be provided through Mobile SMSs. m-Library in an m-University: Changing Models in the Open University of Catalonia (UOC) Dora Perez & Pep Torn, Open University of Catalonia, Spain The general perspective of M-technologies and M-Services at the Spanish universities is not still in a very high level when we are ending the first decade of the 21st century. Some Universities and some of their libraries are starting to try out with M-technologies, but are still far from a model of massive exploitation, less than in some other countries. A deep study is needed to know the main reasons, study that we will not do in this paper.  This general perspective does not mean that there are no significant initiatives which start to trust in M-technologies from Universities and their libraries.  Models based in M-technologies make more sense than ever in open universities and in open libraries. That’s the reason why the UOC’s Library began in late 90s its first experiences in the M-Technologies and M-Libraries developments. In 1999 the appropriate technology offered the opportunity to carry out the first pilot test with SMS, and then applying the WAP technology. At those moments we managed to link-up mobile phones to the OPAC through a WAP system that allowed searching the catalogue by categories and finding the final location of a document, offering also the address of the library in which the user could loan it.  Since then, UOC (and its library) directs its efforts towards adapting the offer of services to all sorts of M-devices used by end users. Left the WAP technology, nowadays the library is experimenting with some new devices like e-books, and some new services to get more feedback through the OPAC and metalibrary search products. We propose the case of Open University of Catalonia, in two levels: M-services applied in the library and M-technologies applied in some other university services and resources. Session 11 Mobile Technologies Customer Service Conveyance and Convergence in m-Libraries: Review of Current, Emerging, and Proposing Standards Abiodun Solanke, University of Richmond, USA This paper has three elements in its purview. It will review, refine and explain the customer service practices as they relate to technologies in m-Libraries, and impacts of such elements. Also, to probe standards driven elements in technologies in m-Libraries, and propose adding emerging elements to the standards that propels customer service standards in m-Libraries. Finally the paper will propose that in order for technologies in m-Libraries to be customer service driven, it should emulate effective customer service principles that are effective for the trio: technologies, patrons, and services. The paper also discusses ‘current’ relationship between technology devices that propels m-Libraries and the library patrons. The paper will expand on the premise that technology that propels m-Libraries have to succeed as a conveyance and convergence entity in order for patrons to appreciate and value such technologies. Other measures that could be used to gather and garner excellent customer service for library patrons are discussed to create emerging customer service standards for m-Libraries. This paper will propose that there are no multiplicities in ensuring that customer satisfaction drives technologies that propel m-Libraries. The paper will propose that the technologies that drive m-Libraries and the patrons that use them are both customers to one another. This patron focus in-built satisfaction guarantee elements in the technologies will ensure that technologies in m-Libraries are developed to provide customer service. In the same token, the different technologies – needless to say their designers -- are also customers to one another. That the technologies should be able to interact with each other is very important to ensure optimal use. The impact that technologies in m-Libraries wrought should result in better customer 12 service information dissemination and not just be only instantaneously prone. The paper also focuses on customer service attributes already seen in physical libraries that will impact technologies in m-Libraries. For instance, cell phones connecting to a library catalog can engage audio and written words to ‘welcome’ patrons to the library. This connectedness will serve as a spring board to connect patrons. Factors that mitigate issues that impacts customer service in its sociological, political, and financial contexts will be discussed especially with m-Libraries instruments --mobile phone, PDAs and other handheld devices – proliferation. The paper concludes with the need to have effective mobile friendly digital library. Enabling Discovery of Digital Collections on Mobile Devices Tito Sierra & Markus Wust, North Carolina State University Libraries, USA Recent advances in mobile computing have created enormous opportunities for libraries, archives, and museums (LAMs) to expose their digital content in new and innovative ways. The newer mobile device platforms, such as Apple’s iPhone and Google’s Android, come equipped with technologies such as touch screen interfaces, high-speed network connectivity, mapping services, and location detection. The intersection of these technologies enables new forms of user interaction with digital content that were not generally available a few years ago. How can digital library collections benefit from these technological advances? This presentation will describe our preliminary work to answer this question. Our pilot project will utilize content from the North Carolina State University collection of historic campus images. The goal is to develop a mobile application that allows users to learn more about the history of the institution and its buildings, while simultaneously exploring the physical space of the campus itself. Instead of requiring the user to actively search for information about specific sites of interest on campus from a stationary computer, our system will provide users with a map-based interface that highlights sites of interest near them on their own mobile device. We believe the integration of historic images in this geo/mobile context will provide a compelling user experience for a variety of user communities, including architectural historians, alumni, students, and the general public. Our project explores the metadata and technical infrastructure requirements for providing a map-based interface to a geolocated digital library image collection on a mobile device. We hope that the lessons learned from this project will inform future developments in this area. Mobile technologies and their possibilities for the Library, University of the South Pacific Elizabeth C. Reade Fong, University of the South Pacific, Fiji Mobile technology in the Pacific today is the most rapidly growing form of communication available to Pacific islanders. Providers of tertiary education in this region are yet to seriously investigate the benefits and possibilities of mobile devices in the teaching and learning process. The University of the South Pacific (USP) a regional institution owned by 12 regional governments is regarded as a leader in the provision of distance and flexible. With 12 campuses/centre and 21 libraries within the network, the challenge for the Library is to make its resources like the OPAC, online databases and digital thesis collection and webpage more accessible to its users through mobile devices such as phones, MP3s, PDAs etc. In mid-March 2009 the Laucala (Fiji), Emalus (Vanuatu) and Alafua (Samoa) Campus libraries will undertake preliminary research to ascertain the possibilities of making this a reality. The purpose of the research will be three-fold (i) to obtain information on the range, type and mobile devices owned by library users; (ii) to ascertain the number (percentage) of library users with mobile devices (iii) to obtain the views of library users on the use of mobile devices for online learning. The outcome of this preliminary research will determine the options available to the University library to develop these means of communication. It is intended that the outcomes of the research is presented to the M-Libraries Conference 2009 along with possible options for the USP Library to pursue in its efforts to better serve its students and staff. Session 12 New Mobile Services UCLA and Yale Science Libraries Data on Cyberlearning and Reference Services via Mobile Devices Alison Armstrong, Michelle Jacobs, Joe Murphy & Brena Smith, UCLA, USA Cell phones and other mobile devices are ubiquitous and offer increasingly robust operating systems, user interfaces, and hardware sophistication. The potential of these devices for accessing the richness of library and information content, services, and applications provided is largely unrealized. At UCLA we have begun exploring the possibility of incorporating reference services and cyberlearning through Text Message Reference. UCLA is conducting a one-year study to explore how text messaging 13 can change the landscape of traditional reference and reach our users where they are. Yale Science Libraries have been working with Text Message Reference for over a year through the use of single iPhone. This presentation will look at the challenges and success of the two programs and future applications of SMS to reference services. NYU Results of an Analysis of More Than 300 SMS Transactions Conducted in the Spring, Summer, and Fall Semesters 2008 Scott Collard, Alexa Pearce & Kara Whatley, NYU Libraries, USA The NYU Libraries began offering reference service via SMS as a pilot project in March 2008. The Libraries have been archiving the texts of these transactions in order to learn how to best incorporate the use of mobile devices into our existing and emerging services, including SMS reference. This paper will discuss the results of an analysis of more than 300 SMS transactions conducted in the Spring, Summer, and Fall semesters 2008. During the planning stages, the NYU Libraries anticipated receiving mostly short questions that could be answered in one or two 160-character text messages. However, the depth and range of questions have exceeded expectations. Users frequently submit questions via their mobile devices that can be classified as “in-depth reference” queries and do not seek to limit the number of texts in a conversation. Furthermore, users will incorporate elements of a traditional reference interview, extended over multiple back and forth texts. Still further, the reliance on fact-based, ready-reference queries raises the possibility that the SMS service could be keeping open a line of communication that, until now, we have considered to be closing or even closed in our other reference media. This analysis also highlights the larger challenge that the NYU Libraries are facing in the provision of reference services, namely, how to efficiently integrate and interlink multiple service points, both physical and virtual. In many instances, a query that begins via SMS from a mobile device will proceed through additional venues, at least on the library side. As modes of communication proliferate, so do the points of service in a library. Accordingly, libraries need to develop strategies and procedures that enable more efficient interoperability among these service points. Bibliographic Ontology (FRBR) for e-Books: a Guide for Mobile Digital Library Collections Developers Jim Hahn, University of Illinois at Urbana-Champaign, USA  -no abstract Session 13 Mobile Libraries for Learning What is Mobile Learning and What Do Students Expect – How Can Libraries Help Fill the Gap? A Report on a Dedicated Six-Month Research Project from LIS at LJMU Vicki Owen & Will Reid, Liverpool John Moores University, UK When ‘mobile learning’ is in the spotlight, the emphasis should be on how it is a benefit to students and why it can support teaching and learning but instead tendency leads to prominence being placed upon what it actually is. Stripped down to the bones it is simple. The Oxford English Dictionary defines the term ‘mobile’ as something that is able to move or be moved freely or easily so in an ‘m-learning’ context the obvious definition is ‘learning that is not restricted by geographic location. ’So how can such learning be used to maximise student success whilst at university? What is the role of the library service in supporting that step? What devices enable this to happen? These questions underpin a major research project at LJMU, reflecting a strategic university focus on developing flexible, enhanced approaches to learning, and the opening of two new learning spaces within LIS. An in-depth horizon scan of the literature forms the basis for the project, identifying key concepts already acknowledged in previous research and assimilating the plethora of ‘m-learning’ definitions being pitched in the research forum at present. These concepts are then paralleled with the current expertise within LJMU providing a measure of current attainment in this field in a contextual setting. Student opinion, derived from on-spot questionnaires, surveys and focus groups is drawn upon to gain the underlying premise for a strategy of ‘m-learning,’ justifying the ‘how’ and the ‘why.’ Finally, a discussion of best practice across all educational sectors provides insights into potential courses of action over the next five years. The project is due to be completed in May 2009 when a report shall be submitted to the LIS management team. This will be the first full presentation of the results of the research following completion of the project. Create Mobile Content Using a Mobile-Friendly Knowledge Management System: The Athabasca University Experience Dr. Mohamed Ally, Steve Schafer, Yang Guanbing, Bill Hong-Xing Geng & Tony Tin, Athabasca University, Canada 14 Very few knowledge management systems are mobile-friendly, resulting in limited access to content through mobile devices.  Researchers and developers have put good effort into developing a mobile-friendly knowledge management system.  However, each system has its own technical challenges.  MOMO, for instance, is a system which enables users to access Moodle learning content through mobile devices.  It requires users to install a Java application in their mobile devices, prohibiting Java- disabled mobile devices such as iPhone to access content. This presentation demonstrates an AU mobile-friendly knowledge management system, which can be used to create mobile knowledge content and is accessible by mobile devices.  The system design, architecture, implementation issues, benefits and future directions are addressed. Session 14 Mobile Services for Distance Learners A Tale of Two Institutions:  Strategic Approach to Support and Develop Mobile Library Services and Resources Hassan Sheikh & Tony Tin, the Open University Library, UK and Athabasca University, Canada The Open University (OU) UK and Athabasca University (AU) Canada are both world leading distance learning institutions. The OU have more than 200,000 students currently studying various undergraduate and postgraduate courses where as AU serves over 37,615 students and offers over 700 online courses. For distance learning, it is very important for its online resources to be made accessible to as wide a range of users and devices as possible. It is essential that both appropriate existing and emerging technologies be implemented for effective deployment, delivery, and support for remote students. In order to keep up-to-speed with mobile learners needs, there are several mobile learning initiatives have taken place within AU and OU.  Both AU and OU Libraries have initiated a strategic partnership to share expertise, knowledge and development work around mobile Library services and resources. This presentation will highlight the development work of both institutions and discuss the benefits, opportunities, and challenges in developing mobile library services and resources. The Library on the Phone: Assessing the Impact of Mobile Phone Library Access at the University of South Africa Library Dr. Buhle Mbambo-Thata, Executive Director, University of South Africa Library Services, South Africa The University of South Africa (UNISA) Library implemented AIRPAC module of the INNOPAC Millennium library system in 2008.  Through that module, the library website was configured for handheld devices.  After a careful implementation process, that included wide consultation, several layers of tests and marketing, the full roll out of the service was set for 2009.  Usage of this technology fitted well with the University’s view to reach students wherever they are.  Furthermore, as the largest distance education library in Africa, UNISA library has a client base of over 250 000 students.  It is, therefore, imperative that a variety of methods are used to reach its diverse client base.  It is, in particular, critical to use tools that remain relevant and affordable to younger generations. This paper discusses how the UNISA library implemented the usage of mobile phones to deliver library service to distance learning students.  The paper outlines a careful and cautious approach to the implementation of Airpac, a process that was pioneering work in Sub-Sahara.  The paper discusses the impact of mobile delivery of such services as SMS notices, OPAC, database search and retrieval of articles.  It discusses the impact on staff within the library, the service processes and the users.  The paper is based on survey of students and staff on the impact of the first six months of the service implementation.  It outlines lessons learnt and highlights possible improvements to the service. Providing Virtual Library Service to the Global Online Student Melody Hainsworth, Principal, the Virtual Librarian Service, Canada - No Abstract Session 15 Closing Keynote Chair- Gill Needham, Associate Director, Information Management and Innovation, The Open University, UK Keynote Speaker: Sir John Daniel, Chief Executive Officer at the Commonwealth of Learning: Learning for Development in Vancouver, Canada 15


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