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Investigation of British Columbia Entrepreneurs' Secondary Market Research Habits and Information Needs McCauley, Aleha; Trebic, Irena; Buschert, Kim; Rochlin, Nick; Thorne, Laura
Abstract
Entrepreneurial research is of increasing significance to North American universities. University libraries have developed or enhanced services and supports for entrepreneurial researchers, to differing degrees. Currently, University of British Columbia (UBC) Library offers secondary research support to both campus and community entrepreneurs. In fall 2017, UBC librarians conducted a study in order to better understand the research habits and information related needs of entrepreneurial researchers, as they relate to the development of business ventures at UBC and in British Columbia. The findings present opportunities for UBC librarians to create innovative services to attract and engage with entrepreneurs more completely. In order to meet the needs of BC entrepreneurs, possible considerations include targeting early-stage entrepreneurs (especially for library workshops), exploring access options and collections for entrepreneurs, developing and promoting online services, and having a service model with a single service entry point for entrepreneurs. Thorough marketing of entrepreneurial services is needed to ensure that the library is seen as a valuable resource. In addition to developing services and collections, forming partnerships with campus groups, community agencies and business groups is another way to increase awareness of library support for entrepreneurs.
Item Metadata
| Title |
Investigation of British Columbia Entrepreneurs' Secondary Market Research Habits and Information Needs
|
| Creator | |
| Publisher |
Ticker: The Academic Business Librarianship Review
|
| Date Issued |
2020
|
| Description |
Entrepreneurial research is of increasing significance to North American universities.
University libraries have developed or enhanced services and supports for entrepreneurial
researchers, to differing degrees. Currently, University of British Columbia (UBC) Library offers
secondary research support to both campus and community entrepreneurs. In fall 2017, UBC
librarians conducted a study in order to better understand the research habits and information related needs of entrepreneurial researchers, as they relate to the development of business
ventures at UBC and in British Columbia. The findings present opportunities for UBC librarians to
create innovative services to attract and engage with entrepreneurs more completely. In order to
meet the needs of BC entrepreneurs, possible considerations include targeting early-stage
entrepreneurs (especially for library workshops), exploring access options and collections for
entrepreneurs, developing and promoting online services, and having a service model with a
single service entry point for entrepreneurs. Thorough marketing of entrepreneurial services is
needed to ensure that the library is seen as a valuable resource. In addition to developing
services and collections, forming partnerships with campus groups, community agencies and
business groups is another way to increase awareness of library support for entrepreneurs.
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| Subject | |
| Genre | |
| Type | |
| Language |
eng
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| Date Available |
2020-12-17
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| Provider |
Vancouver : University of British Columbia Library
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| Rights |
Attribution-NonCommercial-NoDerivatives 4.0 International
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| DOI |
10.14288/1.0395337
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| URI | |
| Affiliation | |
| Publisher DOI |
10.3998/ticker.16481003.0005.107
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| Peer Review Status |
Reviewed
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| Scholarly Level |
Other
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| Copyright Holder |
Kim Buschert, Aleha McCauley, Nick Rochlin, Laura Thorne, and Irena Trebic
|
| Rights URI | |
| Aggregated Source Repository |
DSpace
|
Item Media
Item Citations and Data
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International