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Is prescribing information from sales representatives balanced? Therapeutics Initiative (University of British Columbia)

Description

Therapeutics Letter 91 considers whether prescribing information from sales representatives is balanced. Conclusions: Sales representatives increase sales of the drugs they promote. A recent study in Canada, the US and France showed that sales representatives seldom provide the information on harm that is needed for rational, evidence-based prescribing decisions. Greater regulation of sales visits in France is associated with a higher likelihood that information about harm is provided, although serious harm remains underreported. Prescribing decisions require balanced understanding of potential harm as well as benefit, especially for newer, less familiar drugs. Promotional information is unlikely to meet that need.

Item Metadata

Title
Is prescribing information from sales representatives balanced?
Alternate Title
Therapeutics Letter 91
Creator
Therapeutics Initiative (University of British Columbia)
Date Issued
2014-09
Description
Therapeutics Letter 91 considers whether prescribing information from sales representatives is balanced. Conclusions: Sales representatives increase sales of the drugs they promote. A recent study in Canada, the US and France showed that sales representatives seldom provide the information on harm that is needed for rational, evidence-based prescribing decisions. Greater regulation of sales visits in France is associated with a higher likelihood that information about harm is provided, although serious harm remains underreported. Prescribing decisions require balanced understanding of potential harm as well as benefit, especially for newer, less familiar drugs. Promotional information is unlikely to meet that need.
Subject
Advertising; Commerce; Drug-Related Side Effects and Adverse Reactions
Genre
Other
Type
Text
Language
eng
Notes
The UBC TI is funded by the BC Ministry of Health to provide evidence-based information about drug therapy. We neither formulate nor adjudicate provincial drug policies.
Date Available
2023-06-20
Provider
Vancouver : University of British Columbia Library
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
DOI
10.14288/1.0433670
URI
http://hdl.handle.net/2429/85080
Affiliation
Medicine, Faculty of; Anesthesiology, Pharmacology and Therapeutics, Department of
Peer Review Status
Reviewed
Scholarly Level
Faculty; Researcher
Rights URI
http://creativecommons.org/licenses/by-nc-nd/4.0/
Aggregated Source Repository
DSpace

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Attribution-NonCommercial-NoDerivatives 4.0 International