UBC Faculty Research and Publications

Direct To Consumer Advertising : Finasteride for male pattern hair loss Therapeutics Initiative (University of British Columbia)

Description

Therapeutics Letter 40 considers the impact of direct to consumer advertising (DTCA) on finasteride for male pattern hair loss. Conclusions: DTCA appears to increase drug sales and adds to the pressure on busy clinicians. Before yielding to this pressure, physicians must be able to convey to the patient in a meaningful way the known benefits, harms, and risks.

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Rights

Attribution-NonCommercial-NoDerivatives 4.0 International