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BC Wine Territory Identity Buschert, Kim; Mooken, Malida; Pesme, Jacques-Olivier; Sugden, Roger; Valania, Marcela

Abstract

The Okanagan campus of the University of British Columbia (UBC) and KEDGE Business School, Bordeaux, have been working with the British Columbia wine industry to develop its sense of identity for a number of years. More recently, we have partnered with the Innovation School at the Glasgow School of Art (GSA) to create and deliver participatory workshops in November 2017, and we included a full-day workshop on identity as part of the 2018 Wine Leaders Forum. These workshops stimulated thinking about aspects of identity, including terroir, authenticity, expression, and the overall narrative presented by the BC wine territory. This report outlines our activities to date, introduces the idea of identity, discusses its importance for wine regions, analyzes findings, recommends actions for wineries, growers, industry organizations and regional associations, and concludes with our commitment. It complements GSA’s (2018) report of the workshops.

Item Metadata

Title
BC Wine Territory Identity
Creator
Buschert, Kim; Mooken, Malida; Pesme, Jacques-Olivier; Sugden, Roger; Valania, Marcela
Contributor
The UBC-KEDGE Wine Industry Collaboration
Date Issued
2018
Description
The Okanagan campus of the University of British Columbia (UBC) and KEDGE Business School, Bordeaux, have been working with the British Columbia wine industry to develop its sense of identity for a number of years. More recently, we have partnered with the Innovation School at the Glasgow School of Art (GSA) to create and deliver participatory workshops in November 2017, and we included a full-day workshop on identity as part of the 2018 Wine Leaders Forum. These workshops stimulated thinking about aspects of identity, including terroir, authenticity, expression, and the overall narrative presented by the BC wine territory. This report outlines our activities to date, introduces the idea of identity, discusses its importance for wine regions, analyzes findings, recommends actions for wineries, growers, industry organizations and regional associations, and concludes with our commitment. It complements GSA’s (2018) report of the workshops.
Genre
Report
Type
Text
Language
eng
Date Available
2019-11-20
Provider
Vancouver : University of British Columbia Library
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
DOI
10.14288/1.0385569
URI
http://hdl.handle.net/2429/72342
Affiliation
Management, Faculty of (Okanagan); Library, UBC; Other UBC
Peer Review Status
Unreviewed
Scholarly Level
Faculty; Postdoctoral
Rights URI
http://creativecommons.org/licenses/by-nc-nd/4.0/
Aggregated Source Repository
DSpace

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Rights

Attribution-NonCommercial-NoDerivatives 4.0 International