UBC Faculty Research and Publications

Wash With Care: Public Service Announcement Murphy, David; Nicol, Anne-Marie


This project received an honourable mention in the UBC Library's 2011 Innovative Dissemination of Research Award competition. Wash With Care is a community-based, collaborative research project aimed at raising awareness about pesticide safety in farming communities in BC’s Lower Mainland. The project uses a series of Public Service Announcement videos to communicate information about how to safely launder pesticide-contaminated clothing. Because the primary audience for this information is Punjabi-speaking women, the videos feature a specially-choreographed bhangra dance and well-known Punjabi actors to disseminate its message. These short public service videos introduce the Wash With Care project and laundry instructions for farm families. Shot in the Fraser Valley of British Columbia these videos feature Balinder Johal as The Mother, Michelle Johal as The Daughter, and the N.S.M. Bhangra dancers from Simon Fraser University. Get more information at the project website: http://www.washwithcare.ca/

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