UBC Undergraduate Research

The Effectiveness of Informative Educational Video in Promoting Zero Waste Chen, Xuan; Kulkarni, Nishika; Liuxu, Xueying; Liu, Yuki; Fan, Wenqi

Abstract

UBC has formed a guideline for restaurateurs/students to consult. Recently, an educational video modeled on the guidelines was produced as a new way to promote Zero Waste on campus. Our research question focuses on examining whether watching the environmental education video version of Zero Waste Food Strategy Guideline can be more effective, in terms of obtaining a higher accuracy rate on our designed survey, than reading the text-based version of the Guideline. We randomly sorted 159 participants into three conditions; video, guidelines and control and measured their responses on a survey designed to test their knowledge on accurate waste sorting practices for cups, cutlery and containers. Our results showed that the educational video can only significantly improve the accuracy of UBC students as compared to both guideline and control conditions in the containers question, but not in the cups and the cutlery questions. There are some limitations in our study including potential confounding variables, a limited number of samples and a weak variety of population. In the end, we gave our client a recommendation on combining guideline and video together to promote the Zero Waste Strategy. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

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Attribution-NonCommercial-NoDerivatives 4.0 International