Open Collections

UBC sustainability campaigns

University of British Columbia. Sustainability Office

The study investigated which sustainability campaign - Ripple Effect, Emily, and Sort it Out - is most well-known amongst the UBC undergraduate students. The hypothesis was that the students will be more successful in associating Sort it Out campaign with sustainability campaign, as will be shown through the frequency of being successfully associating this campaign with the words sustainability, environment, and recycling. Using the surveys in a within-subject design, the participants were put into four conditions - General campaigns (control), and three experimental conditions - Ripple Effect, Emily, and Sort it Out campaigns. In the control condition, the participants wrote campaigns they were aware of at UBC. In the experimental conditions, they wrote what comes to their mind when they see the three sustainability-related campaigns’ images. The students were most successful in associating Sort it Out campaign with sustainability, which supported the hypothesis. The frequency and use of direct words of the Sort it Out image may have been one reason that have affected the differences between the latter two images. Consequently, this can be concluded that using the images more frequently around the campus, and using slogans or words rather than only images may be more effective in promoting sustainability campaigns at UBC. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Text

UBC Social Ecological Economic Development Studies (SEEDS) Student Report; University of British Columbia. PSYC 321

Vancouver : University of British Columbia Library

10.14288/1.0343171

Arts, Faculty of; Psychology, Department of

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/4.0/