Open Collections

Centennial Lunar New Year Festival Planning Project

University of British Columbia. Campus and Community Planning

Purpose: The purpose of this project was to work with the UBC Equity & Inclusion Office and UBC Recreation to plan a physical activity program, which fosters interculturalism, for the UBC Centennial Lunar New Year Festival in February 2016. Objective: Create and administer an inclusive survey, targeted at Asian women. The survey should identify barriers, marketing strategies, and interests regarding physical activity and UBC’s Centennial Lunar New Year Festival. Methods: After initial meetings with Alden Habacon (Director of Intercultural Understanding Strategy Development for UBC) and Liska Richer (SEEDS Manager), an initial survey was created. This draft survey was given to Suzanne Jolly for review (Physical Activity Manager at UBC Athletics and Recreation). After being revised the survey was sent to Alden, Liska, and Suzanne for final feedback. The survey was administered through both an online and paper version. Three main methods were used to collection response: personal networks, campus groups and asking people face to face in the AMS Student Nest. Out of our total 177 responses, about 20% came from personal connections, 20% came from campus groups, and 60% came from face to face interactions. Findings: 135 Asian women responded to the survey. As this was the target demographic, the findings come from these responses. 62% of respondents were interested in yoga. At UBC’s Lunar New Year Festival, about 66% of respondents expected to see traditional Lunar New Year elements. When respondents were questioned about barriers to participation, lack of previous experience was identified as the number one barrier (54% of Asian females). Even though time was not listed as an option, 28% of participants wrote time as a reason they do not participate in the “other” open ended box. Students revealed that friends and social media (such as Facebook), are the two top ways they find out about events around campus. Recommendations: The proposed physical activity program is a beginner’s yoga class that fosters meaningful relationships between participants and promotes physical and mental wellbeing. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”

Text

University of British Columbia. KIN 465; UBC Social Ecological Economic Development Studies (SEEDS) Student Report

Vancouver : University of British Columbia Library

10.14288/1.0224432

Education, Faculty of; Kinesiology, School of

Unreviewed

http://creativecommons.org/licenses/by-nc-nd/2.5/ca/