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Generative AI in the marketplace : applications, trends, and impact Wu, Chunhua

Description

Dr. Chunhua Wu’s research examines consumer behaviour and firm strategy in the internet and mobile marketing domain. He teaches Market Research, Business Intelligence, and Business Analytics across undergraduate, graduate, MBA, and executive programs. Before academia, Dr. Wu co-founded an internet company providing financial information services in China. He is also an active investor in ventures including SpaceX, Tanium, Next Trucking, and Intelligent City.

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Title
Generative AI in the marketplace : applications, trends, and impact
Creator
Wu, Chunhua
Date Issued
2026-03-14
Description
Dr. Chunhua Wu’s research examines consumer behaviour and firm strategy in the internet and mobile marketing domain. He teaches Market Research, Business Intelligence, and Business Analytics across undergraduate, graduate, MBA, and executive programs. Before academia, Dr. Wu co-founded an internet company providing financial information services in China. He is also an active investor in ventures including SpaceX, Tanium, Next Trucking, and Intelligent City.
Type
Moving Image
Language
eng
Date Available
2026-04-09
Provider
Vancouver : University of British Columbia Library
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
DOI
10.14288/1.0451838
URI
http://hdl.handle.net/2429/93950
Affiliation
Business, Sauder School of; Marketing and Behavioural Science, Division of
Peer Review Status
Unreviewed
Scholarly Level
Faculty
Rights URI
http://creativecommons.org/licenses/by-nc-nd/4.0/
Aggregated Source Repository
DSpace

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Rights

Attribution-NonCommercial-NoDerivatives 4.0 International